Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

1. Exploring the Social Web as a Research Tool www.SOCIAL FISH .org

2. 1) Practical examples 2) Making it work better

3. Examples Passive Monitoring Sentiment Analysis Web Analytics

4. Examples Active Friending Collecting Testing

5. Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search

6. Examples Customers and Zappos

7. Customers and Starbucks

8. User profiles on a private community site

9. Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing

10. The questions that drive us.

12. Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org