Presentation given at the Polish M2M Summit, Warsaw, Oct. 2014

1. MARTIN SPINDLER | @mjays
IOT IS COMING - NOW WHAT?
STRATEGIES FOR THE
INTERNET OF THINGS

2. in t his ro o m
Everybody knows Moore’s Law

3. 1.5 GFLOPS

4. 1.5 GFLOPS

5. 2.9 GFLOPS

9. in this ro om
Some know of Koomey’s Law

14. Many know Metcalfe’s Law
“Network Effects,”
really

17. Known as the three laws that
drive the Internet of Things.

18. Moore gives us viability
Koomey gives us feasibility
Metcalfe gives us an incentive

21. RIP ;(

30. Life used to be structured by
the Normal Distribution

31. The core logic of the
Internet is the Power Law*
*Also known as
Pareto Distribution,
or 80/20 law.

32. The logic of Venture Capital is
even more extreme

33. “Today I would insist on
doing hardware with a
service. I’m involved in two
new hardware companies, […]
both of them rely on services
attached to a device. In my
opinion, a service attached to
a device is the main reason to
go into hardware.”
— Christoph Maire,
Angel Investor

34. so, ho w do
we get t here?

35. “Boil your kettle
with your smart
phone,
anywhere in
your home.”

36. courtesy of
fuckyeahinternetfridge.tumblr.com

39. X10 Powerhouse for C64, 1986
Thanks to @clurr for finding this nugget.

40. My first job at Uni

41. “Sure. Let me tell you all
about electricity.”

42. “I have no
idea how
much I use…”

43. Web2.0
Prosumer User
Generated
Content

44. “Prosumer?”

45. Not exactly what the consultants meant…

46. “The Read-Write Web”
— Tim O’Reilly

47. “The Read-Write Grid”
— Tom Raftery

48. What happens if we
think electricity with
web principles?

50. “I have no
idea how
much I use…”

55. We thought this was the
Golden Age…

56. “1 in 5 people don’t know
what kWh (kilowatt hour)
stands for—some thought
it was a make of Japanese
car, a type of heavy goods
vehicle or even a boy band.”
— E.On UK survey

57. “Most consumers interact with
their [energy] provider an average
of just nine minutes per year. These
interactions are generally neutral
or negative—typically pertaining
to billing, credit or supply issues.”
— Daniel Yates, OPower

59. “By the summer of
2012, the majority
of the televisions
you see in stores will
have Google TV
embedded.”

63. The core logic of the
Internet is the Power Law*
*Also known as
Pareto Distribution,
or 80/20 law.

64. “How Buildings Learn”
— Stewart Brand

76. “Communications tools
don't get socially
interesting until they get
technologically boring.”
— Clay Shirky

77. — Clay Shirky
Anything,
“Communications tools really…
don't get socially
interesting until they get
technologically boring.”

78. To wrap up…

79. Be mindful where you
put the smarts.

80. Don’t sell connectivity -
sell a product.

81. Solve a problem from
day one.

82. MARTIN SPINDLER
STRATEGY CONSULTANT
hello@martinspindler.net
twitter.com/mjays