This is a 60 minutes presentation.

1. Web Analytics for StartupsWeb Analytics for Startups
Mehboob Javed
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Web Analytics for StartupsWeb Analytics for Startups

2. Web analytics is the
measurement, collection,
analysis and reporting of web
data for purposes of
_an introduction
data for purposes of
understanding and optimizing
web usage.
Web analytics is not just a tool for measuring web traffic
but can be used as a tool for business and market
research, and to assess and improve the effectiveness of a
web site. Web analytics applications can also help
companies measure the results of traditional print or
broadcast advertising campaigns. It helps one to estimate
how traffic to a website changes after the launch of a new
advertising campaign. Web analytics provides information
about the number of visitors to a website and the number
of page views. It helps gauge traffic and popularity trends
which is useful for market research.

3. DON’T HAVE GOOGLE ANALYTICS YET?
Get it!
Google analytics is free.
Monthly cost: $0
Consultants needed: None
Training: Free
https://www.google.com.bd/analytics/learn/setupchecklist.html
Training: Free

4. GOALS FOR TODAY
Outline why analytics are important
for your internet marketing efforts.
Providing a model for continually
improving your website’s performance.
Identify tools to cut through the flood
of information and get to the data that
matters most.
Explore methods to help you determine which online
marketing efforts are most effective for your business.

5. Plan
DoAct
Successful businesses make
decisions based on hard evidence.
WHY ARE ANALYTICS IMPORTANT?
Do
Check
Act
Data collection with Google
analytics is easy.
Determining which data are important to your
business can be tricky out of the gate.

6. Why small businesses/ startups avoid analytics?
Confusion????Confusion????Confusion????Confusion????
Information overload****Information overload****
Not sure what it means!!!Not sure what it means!!!

7. For most small businesses there have long been 08 Key Metrics to trackFor most small businesses there have long been 08 Key Metrics to track
Bread and Butter of Analytics
Sessions/Unique SessionsSessions/Unique Sessions
LocationLocation
Top PagesTop PagesTop PagesTop Pages
Time on siteTime on site
Bounce rateBounce rate
Pages/visitPages/visit
Traffic sourcesTraffic sources
ConversionsConversions

8. Social
The influence of social media is driving
web traffic is at an all time high.
If you are not on the social networks
where your customers are, you need to
be.
big new
metrics
to track
Mobile
61% of smart phone owners and 64% of
tablet users search for local products or
services using their mobile devices.
55% of mobile search driven conversions
happen in an hour or less.

9. Think about your ideal customers. How do they find
and buy from you?
Among the 10 important metrics to track which do
you think would impact your business the most?
Armed with that information SET GOALS

10. SET UP GOALS
Every business should have
goals

11. E Commerce Tracking
You may need assistance to set up eCommerce
tracking.
https://support.google.com/analytics/answer/1009612?hl=en

12. Track goal progress
Found under the conversions tab, the goal overview
report shows progress … or lack thereof.

13. HOW CAN I KEEP TRACK OF ALL THAT?
Problem:Problem:
You are busy running
your business and
you don’t have time
to read reports all
day!

14. Dashboards Rock!

15. Small Business Dashboard
Dashboards group important metrics together on
one page for easy viewing.

16. Automate Reports

17. Campaign Tracking
Effective internet marketing is a cross-platform
endeavor and your website is the center of your internet
marketing universe.

18. You share and promote it’s contents via:
Email Marketing
Social Media Marketing
Facebook
Twitter
LinkedIn
Google+Google+
Pinterest
PPC Ads
Print Marketing with QR codes
Campaign tracking helps you to discover
which drives the most traffic & conversions.

19. Custom Campaign URL Parameters
Custom source
(utm_source)
Required Use utm_source to identify search engine,
newsletter name or other source. Example:
utm_source=google
Campaign medium
(utm_medium)
Required Use utm_medium to identify a medium such as
email or cost-per-click. Example: utm_medium=cpc
Campaign Term Used for paid search. Use utm_term to note the keywordsCampaign Term
(utm_term)
Used for paid search. Use utm_term to note the keywords
for this ad. Example: utm_term=running+shoes
Campaign content
(utm_content)
Used for A/B testing and content-targeted ads. Use
utm_content to differentiate ads or links that point to the
same URL. Examples: utm_content=logolink or
utm_content=textlink
Campaign Name
(utm_campaign)
Used for keyword analysis. Use utm_campaign to identify
a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale

20. Google URL Builder

21. Custom campaign building tips
If building many custom campaign urls you can use an excel spreadsheet
template created by Google.
Custom campaign urls work with url shortening services such as bit.ly, owl.ly
Consistency in using custom campaign urls is critical to this method of evaluating
your marketing efforts.

22. Act on the data
Now that you have collected the data it is time to act
Develop a hypothesis
Implement solution
Plan
DoAct
Implement solution
Collect the data
Act on the results
Do
Check
Act

23. Take notes!
Click the drop down arrow below the line graph to
add note, date and save

24. Compare date ranges
Did results improve or get worse?

25. Install analytics
Set up dashboard
Google analytics to do list
Set up dashboard
Set up automated reports
Use custom campaign URLs
Compare time periods
Act on results
Make note of changes
Rinse and repeat

26. GOTGOTGOTGOT QUESTIONS?QUESTIONS?QUESTIONS?QUESTIONS?