me!box delivers the most powerful online video-based sales and education video platform available - which includes tools for targeting, delivery across platforms and comprehensive, actionable measurement.
Its More Than Just A Video Player It’s the Future of Communication
1. Its More Than Just A Video Player
It’s the Future of Communication
2. The Highlights
• A cloud based video sales platform for businesses who need to
increase the speed, impact and efficiency of their sales and/or
training processes.
• me!box delivers the industry leading video platform for user sales
transactions (lead capture, prospect education, and engagement).
• Unlike YouTube or other video players, with the me!box
environment you’ll give your prospects and customers a richer,
more complete experience where you control the message, and
they control the process.
3. High Impact Messaging
Features and Benefits
Provides a self-contained selling environment
Keeps prospects’ attention
Delivers layers/depth of information
Won’t lose viewer before call-to-action
More than sight sound and motion
Emotional connection converts to user action
Engages viewer’s imagination
4. User Experience
Features and Benefits
Richer, more complete user experience
Exciting, new and different experience for viewer – combining passive learning with active
engagement
Connects your prospect’s curiosity to action
Encourages the viewer to respond immediately by taking action as the story unfolds
Viewers’ spend 3-10 times longer with your sales and information material than with previous
generation video players like YouTube or Vimeo
Prospects are 5 times more likely to complete the video - and they will click on the engagement
panel to get additional information an average of 4 times!
Multiple social touch point opportunities so users will share the experience with others
5. Gets Results
Features and Benefits
Totally interactive
Keeps prospect on your site
Contains the viewer’s attention – focuses them on the call-to-action
Flexible
Same Video, many uses, many messages
6. Control/ROI
Features and Benefits
On demand analytics
Shows what content and messages are working and what is not
Intuitive user interface
Easy To Use
Easy To update
Easy To target to specific audiences
7. For Engagement and Impact
Your Best Choice Is me!box
Video Engagement
& Participation
Impact
2nd Generation
Video Curation
1st Generation
Video Display
Engagement
8. The me!box Multiplier
YouTube
me!box
Multiplier
Plays
1
2-10X
Engagement
1
3-5X
Metric
How it works
1
2-5X
Transactions
0
++
Advertising
They Choose What
Ads to Earn From
You Choose
Engages actively and passively
Content always available, never fleeting
Roadmap for consumers to access more information
•
Drives consumers directly to additional content
•
Encourages access to content without loss of engagement
Leverages Facebook as a driver back to site
•
Provides multiple sharing options
•
Allows specific item sharing while sharing entire body of content
Simple tool for easy link to products for sale
•
Easy to connect content, information with product purchases
Allows consumers to buy now and continue with content
•
Social Sharing
Highlights additional content upfront
•
•
3-5X
Enables non-linear interest-based consumption path
•
1
More options for consumption
•
•
Impressions
•
•
3-20X
Highlights content for viewers
•
1
Increased SEO opportunities
•
•
Clicks to action
•
Doesn’t force consumers to sit through a commercial and abandon content
•
Integrates advertiser into the content story without compromising integrity
•
More effective as advertiser sponsorship tool
9. Engage, Inform and Compel Action
Engage
Inform
Compel
Action
Storytelling
Video
Ad
Article
White Paper
Demo
Coupon
Social
Q&A
Contest
Poll
E-Store
Rewards
Share
Buy
Save
Respond
Like
Connect
10. me!box Connects The Dots
Who’s Visiting Your Website (identified by 9-digit zip code)
How Do We Reach Them On Facebook?
How Do
How Do We Reach Them
Through SEO?
How Do We Reach Them
Through e-mail?
11. How We Make Better Use Of Your “Timeworn”
Marketing Dollars?
• Reallocate the Timeworn Newspaper, Radio
and TV Budgets
• Identify who is coming to your website
– Demographics/9-Digit Zip (more specific location
within a given ZIP)
• Re-direct Timeworn Media Spend to Targeted
Media Spend with Analytics
11
12. How “Who’s Visiting Your Website (identified by
9-digit zip code)” Works
• Develop and Implement Heat
Map Based Strategy
– Identify and Implement
TouchPoint Strategy
• Demographic Summary
–
–
–
–
–
–
Median Age
Median Income
Home Value
Household Size
Home Ownership
Married
12
13. How “We Reach Them On Facebook” Works
1.
2.
3.
4.
5.
6.
Facebook me!box Integration
Facebook Twitter Integration
Facebook Twitter Tab Setup
Header And Title Tag Optimization
me!box Facebook Tab installed and maintained
Community Management - Monitoring and engaging on
social channels
7. Facebook Pay Per Click
13
14. How “We Reach Them Through SEO” Works
•
•
•
•
SEO Audit
Site On-Page SEO Optimization
Site Map Creation
Site Map Submission to Google,
Bing, Yahoo!
• Directory Listing Submissions
• Analytics Report Showing
Performance
• Inbound / Outbound Link Analysis
• Video Micro Data/Meta Data
Optimization
• Micro Data Markup For Events,
Places, People, Etc. .
• Competitor Adwords, Phrase,
Ads Analysis (3 competitors) –
Client Implementation
• Competitor Keywords, Phrase
Analysis (3 competitors) Client
Implementation
14
15. How “We Reach Them Through e-mail” Works
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Identify qualitative goals.
Analyze the current situation.
Complete a competitive analysis.
Define the target audience.
Determine which types of e-mail meet your needs.
Develop a content strategy and a frequency and send schedule.
Design the e-mail template.
Create quantitative goals.
Compile budget and ROI projections.
Evaluate results and tweak the strategy accordingly.
15
16. More Options
• Ad Networks
• Custom Content “Native Advertising”
• Video Production
16
17. Analytics (Sample )
Video
Small Store
11/1/2013
11/30/2013
www.xxx.com
Date Range -From
Date Range -To
Hos ting Dom ain
183
Unique
92
Video View Completed
Total
32
Unique
32
Num ber of views that Generated Clicks
Total Num ber of Clicks
Average Tim e s pent by Click Viewers
Enagem ent Rate(%)
140
1038
6.3636
757.1428571
Share Video
Share Scene
Date
: (11/1/2013-11/30/2013)
SALES
11
18
24
8
25
113
66
Pre-Owned Cars and Trucks
NOW IN TOWN NAME
Visit Our New Location
28
14
59
Store Name of Spokane
FINANCE
Meet Hillary Harvey
37
4
31
Click Here To Meet Jessica
Player Activity clicked
Full Screen Mode Clicked
Click Type : ALL
Store Name
Click Here
New Cars and Trucks
Overview Statics
Video viewed
Total
Activity Report For Videos
Learn How XZILON Keeps Your Vehicle Looking New!
PARTS & SERVICE
Service Department
Click Here To Schedule A Service Appointment
Click Here To Meet Dave Dunkirk, Service Manager
Parts Department
Click Here To Meet Mike Metzgerl, Parts Manager
Click Here To Find and Order Parts
TODAY'S SPECIAL OFFERS
Saving You Money!
Click Here For Special Offers
Tickets To Country Music Spokane
INTERNET SALES
Meet Jordon Joness
Click Here To Meet Jordon
37
121
29
123
14
15
37
58
23
12
0
64
18
9
0
93
Enriches experience of whole storyKeeps listener/viewer engagedEasy to connect content, information with a consumer’s action More options for content consumptionAllows consumers to buy now and continue with contentProvides multiple sharing optionsGenerates leads/transactionsCreates more page viewsDoesn’t require a linear consumption pathHighlights additional content upfrontBoth actively and passively engagesContent is always available, never fleetingNavigation bar highlights contents for viewersDelivers a roadmap to access more informationDrives consumers directly to additional content Access additional content without loss of engagementEfficient cost of creation/absorptionImproves search through more SEO opportunities