Доклад Паула Монтейро на mixAR 2015

1. Augmented Reality
Present, Future & the Russian Market
Paula Monteiro – Sales and Marketing Manager

2. Today we talk about…
2
● AR: where do we stand and what is the future?
● Who is Wikitude?
● AR in Russia

3. 3
● Sales and Marketing Manager of Wikitude
● I’ not a developer, but I work with and for
developers
● Got technical questions? mixar@wikitude.com
● Salzburg, Austria
● Master in innovation and technology applied in
tourism
● Previous jobs: United Nations, Tripwolf and
Lomography
Hello Moscow!

4. Augmented Reality from Hollywood
4
The Terminator (1984)

5. Since then a lot has happened…
5
2008 2009 20112010 2012 2013 2014 2015

6. Where do we stand?
6
● Current global market: EUR500 million
● AR users: 60 million
● Smartphones and tablets allow great
AR experiences
● Thousands of AR mobile apps
● Application on several industries
● Apple, Google, Facebook investments
in AR and VR
● New generation of Smart Glasses

7. 2015 Gartner Hype Cycle for Emerging Technologies
7
Source: 2015 Gartner Research
Wikitude
How to get here?

8. How to get there?
8
● Developers, developers, developers!
● Better Hardware
● Great AR content: personalized,
location-based and environment-aware
● Powerful software -> Wikitude

9. Who is Wikitude?
9
Leading AR software provider

10. The Wikitude Product Suite
10
StudioCloud Recognition
AR SDK

11. HQ office in Salzburg, Austria
11

12. Global Strategic Partners
12

13. Largest independent AR platform
13
+100.000 registered AR
developers
+5.000 Apps incuding
Wikitude SDK
Customers in
+200 countries
50,000+
registered developers
in 100+
countries globally
2,000+
Apps w/ Wikitude
SDK

14. 14
2,000+
apps incl.
Largest independent AR platform

15. Platform agnostic technology
15
AR/VR wearables TabletsSmartphones
multi platform technology core based on C++

16. The Wikitude SDK
16
The world’s leading augmented reality SDK.

17. Wikitude SDK wraps 3 AR technologies
17
LBS / GEO based AR
3D recognition and tracking / SLAM
(BETA)
2D image recognition and tracking
1.
3.
2.

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• Location Based Service companies
• POIs
• Travel and retail
• GPS
• Longitude / latitude
From LBS / GEO Sensor based AR…

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• 2D natural feature tracking (NFT)
• 1000 target images locally on the
device (offline)
• Fully integrated with Cloud Recognition
• Running also on midrange devices
…to 2D Image Recognition…
2D

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• Complimenting 2D tracking
• Tracking in 6 degrees of freedom
• 3D scene and 3D object recognition and tracking
• Fully integrated in existing wikitude SDK
• Focus on both indoor and outdoor scenarios
• Improved robustness for
• Changing lighting conditions
• Moving objects
• Low textured environments
...to 3D Recognition and Tracking (SLAM)
3D
….architecture, real estate….. ….gaming, filming industry….. ….indoor navigation, retail…..
SDK 5.x
public release
October, 2015

21. 21
3D Recognition and Tracking
(SLAM)

22. Wikitude SDK Architecture (4.1)
2D On-Device
Reco &
Tracking
Gameplay3D
Rendering
2D Cloud
Reco
3D Reco &
Tracking
Plugin
Manager
AR.Drawables
AR.GeoObject
s
AR.Client/Clou
d Tracker AR.Hardware AR.Radar
AR.Context
Your App Cordova
Plugin
Titanium
Module
Xamarin
Component
Your
App
Cordova Titanium Xamarin
Your
App
Your
App
Wikitude JavaScript API
Wikitude Native API

23. 23
Geo-based workflow
How to add augmentations?
Wikitude SDK (JavaScript Library)

24. Wikitude SDK Architecture (5)
Unity3D
Unity Plugin
Wikitude
Plugin
Interface
3rd party
plugin OCR
…
Your App
Your App
2D On-Device
Reco &
Tracking
Gameplay3D
Rendering
2D Cloud
Reco
3D Reco &
Tracking
Plugin
Manager
AR.DrawablesAR.GeoObjects
AR.Client/Cloud
Tracker AR.Hardware AR.Radar
AR.Context
Your App Cordova
Plugin
Titanium
Module
Xamarin
Component
Your
App
Cordova Titanium Xamarin
Your
App
Your
App
Wikitude JavaScript API
Wikitude iOS and Android Native API

25. wikitude Cloud Recognition
25
Bigger projects require bigger storage.
That’s where wikitude’s scalable Cloud Recognition comes in!

26. wikitude Cloud Recognition
26
• Best suited for apps requiring recognition of
more than 1,000 target images, for example
hundreds of thousands of wine bottle labels
• Fast, scalable and reliable ONLINE
recognition
• Robust image tracking upon recognition
• App communicates with recognition server
• Complimentary product to wikitude SDK
• Flexible upgrades as and when needed
• FREE trial available

27. wikitude Studio
27
Create, Manage and Publish!
With wikitude Studio we are making AR creation available to everyone. No
more programming skills are needed, simply hop on to your web browser,
login to Studio and set your AR imagination free!

28. wikitude Studio
• Create, Manage and publish AR
projects with easy to use web tool
• Seamlessly integrate image
recognition into your application
• Move things around the way you
want , work quickly and efficiently
with drag & drop
• Visualize your products, entertain
with fun interactions, bring things
to life with 3D models.
• Maintain your app over time,
Studio is your CMS
• Analytics and reporting

29. 29
Wikitude in Russia

30. AR Market development
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“We forecast that AR could hit
$120 billion revenue by 2020.”

31. The future looks bright
31
● AR is a young and growing market in
Russia
● Start ups with talented team of
developers
● Russian mobile market is HUGE (76
million Dollars 2016)
● Great improvement by network
providers
● Outstanding increase on demand

32. Osmino WiFi Finder
33
● Geo based AR
● Finds WiFi hotspots
● Over 5 million users
● Over 50 countries
● 76 thousand positive reviews
● Top developer badge from Google Play

33. 2x2 App
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● Entertainment and games
● Watch exclusive TV shows in AR
● Over 100.000 users
● Several types of augmented
content (video, apparel, games…)

34. Other AR Opportunities!
35
Wikitude in Russia

35. Games and 3D content

36. User manual: Ford
37

37. AR in the work space

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Showcase: Konica Minolta

39. AR Instructions: SAP
40

40. Pre-sales: Daikin, Japan
41

41. Marketing: 20th Century Fox
42

42. Wikitude: next steps in Russia
43
● Get developers coding with the
Wikitude SDK
● Educate market and increase
awareness with partnerships
● Support AR network (know-how
exchange)
● Identify Premium Partners

43. How do you get started?
- Download Free Trial SDK
- Documentation
- Sample App
- Forum
- Questions: mixar@wikitude.com
- Get 10% off coupon mixar2015
(valid until November 30th 2015)

44. 45
Thank you!
Paula Monteiro
mixar@wikitude.com