Los Angeles Market Within a Market Report - Q4 2012. Like us on Facebook for free a Home Energy Guide! https://www.facebook.com/MoradifarGroup

2. WHAT IS A MARKET WITHIN A MARKET?
Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it
may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in
the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a
significant sales increase in Venice while at the same time there is an alarming drop in sales price
from the Palms – Mar Vista area even though they are literally blocks from one another.
With our vast years of experience, we have come to notice that like the need for a sweater by the
beach and a T-shirt in the Valley, every market within a market has a very different climate and
therefore requires its own set of statistics for you to truly understand what is going on in your
neighborhood. Although you can access the broad national or country trends published by the
media, they may not have anything to do with what is occurring in your own backyard. After
all, you wouldn’t watch a weather channel report for Los Angeles to decide if you need an
umbrella that day would you?

3. WHY THIS BENEFITS YOU – OUR CLIENT
Our extensive experience & knowledge has led us to notice that markets within
markets may be performing in a different way from one another and from national
averages.
With the current stringent lending situation, having knowledge of the specialized
market trends for the neighborhood you are contemplating is vital for true success in
your transaction.
Don’t be mislead by ideas that are not actual facts.
What is in fact occurring in the markets of those areas may be counterintuitive of
notions or ideas you may have perceived from national averages. Knowledge is
power and knowing all the facts will give you the power to make the most educated
choice.

4. BEL AIR – HOMBLY HILLS SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $1,591,625 Median Price ……………………..……. $1,918,000 20.5%
Average Price per Square Foot ….… $701 Average Price per Square Foot ….… $905 29.1%
Properties Sold ………………………. 38 Properties Sold ………………………. 39 2.6%
Properties Pending Sale ……………… 35 Properties Pending Sale ……………… 47 34.3%
Properties For Sale …………….……... 213 Properties For Sale …………….……... 169 -20.7%
Days on Market (Pending Sale) ….….. 83 Days on Market (Pending Sale) ….….. 122 46.4%
Percent Under Contract ………….…… 16.43% Percent Under Contract ………….…… 27.81% 69.2%

5. BEVERLY HILLS SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $2,195,000 Median Price ……………………..……. $3,997,500 82.1%
Average Price per Square Foot ….… $846 Average Price per Square Foot ….… $949 12.2%
Properties Sold ………………………. 43 Properties Sold ………………………. 61 41.9%
Properties Pending Sale ……………… 33 Properties Pending Sale ……………… 51 54.5%
Properties For Sale …………….……... 178 Properties For Sale …………….……... 152 14.6%
Days on Market (Pending Sale) ….….. 106 Days on Market (Pending Sale) ….….. 90 -14.4%
Percent Under Contract ………….…… 18.54% Percent Under Contract ………….…… 33.55% 81.0%

6. BEVERLY HILLS CONDO
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $992,500 Median Price ……………………..……. $818,000 17.6%
Average Price per Square Foot ….… $607 Average Price per Square Foot ….… $455 -25.0%
Properties Sold ………………………. 18 Properties Sold ………………………. 22 22.2%
Properties Pending Sale ……………… 25 Properties Pending Sale ……………… 24 -4.0%
Properties For Sale …………….……... 118 Properties For Sale …………….……... 78 -33.9%
Days on Market (Pending Sale) ….….. 84 Days on Market (Pending Sale) ….….. 84 0.0%
Percent Under Contract ………….…… 21.19% Percent Under Contract ………….…… 30.77% 45.2%

7. BRENTWOOD SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $1,670,625 Median Price ……………………..……. $1,667,500 -0.2%
Average Price per Square Foot ….… $616 Average Price per Square Foot ….… $807 31.0%
Properties Sold ………………………. 42 Properties Sold ………………………. 75 78.6%
Properties Pending Sale ……………… 33 Properties Pending Sale ……………… 62 87.9%
Properties For Sale …………….……... 200 Properties For Sale …………….……... 156 -22.0%
Days on Market (Pending Sale) ….….. 85 Days on Market (Pending Sale) ….….. 78 -7.8%
Percent Under Contract ………….…… 16.50% Percent Under Contract ………….…… 39.74% 140.9%

8. BRENTWOOD CONDO
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $515,000 Median Price ……………………..……. $685,000 33.0%
Average Price per Square Foot ….… $421 Average Price per Square Foot ….… $453 7.6%
Properties Sold ………………………. 28 Properties Sold ………………………. 35 25.0%
Properties Pending Sale ……………… 22 Properties Pending Sale ……………… 39 77.3%
Properties For Sale …………….……... 113 Properties For Sale …………….……... 103 -8.8%
Days on Market (Pending Sale) ….….. 76 Days on Market (Pending Sale) ….….. 61 -19.4%
Percent Under Contract ………….…… 19.47% Percent Under Contract ………….…… 37.86% 94.5%

9. CULVER CITY SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $622,000 Median Price ……………………..……. $665,000 6.9%
Average Price per Square Foot ….… $434 Average Price per Square Foot ….… $430 -0.9%
Properties Sold ………………………. 32 Properties Sold ………………………. 52 62.5%
Properties Pending Sale ……………… 28 Properties Pending Sale ……………… 45 60.7%
Properties For Sale …………….……... 90 Properties For Sale …………….……... 75 -16.7%
Days on Market (Pending Sale) ….….. 57 Days on Market (Pending Sale) ….….. 65 15.2%
Percent Under Contract ………….…… 31.11% Percent Under Contract ………….…… 60.00% 92.9%

10. CULVER CITY CONDO
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $269,500 Median Price ……………………..……. $311,000 15.4%
Average Price per Square Foot ….… $268 Average Price per Square Foot ….… $289 7.8%
Properties Sold ………………………. 34 Properties Sold ………………………. 32 -5.9%
Properties Pending Sale ……………… 32 Properties Pending Sale ……………… 36 12.5%
Properties For Sale …………….……... 106 Properties For Sale …………….……... 53 -50.0%
Days on Market (Pending Sale) ….….. 69 Days on Market (Pending Sale) ….….. 53 -22.5%
Percent Under Contract ………….…… 30.19% Percent Under Contract ………….…… 67.92% 125.0%

11. PACIFIC PALISADES SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $1,688,590 Median Price ……………………..……. $2,155,000 27.6%
Average Price per Square Foot ….… $701 Average Price per Square Foot ….… $679 -3.1%
Properties Sold ………………………. 62 Properties Sold ………………………. 71 14.5%
Properties Pending Sale ……………… 58 Properties Pending Sale ……………… 59 1.7%
Properties For Sale …………….……... 223 Properties For Sale …………….……... 167 -25.1%
Days on Market (Pending Sale) ….….. 71 Days on Market (Pending Sale) ….….. 99 38.9%
Percent Under Contract ………….…… 26.01% Percent Under Contract ………….…… 35.33% 35.8%

12. PALMS – MAR VISTA SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $777,000 Median Price ……………………..……. $799,000 2.8%
Average Price per Square Foot ….… $450 Average Price per Square Foot ….… $539 19.8%
Properties Sold ………………………. 54 Properties Sold ………………………. 85 57.4%
Properties Pending Sale ……………… 53 Properties Pending Sale ……………… 81 52.8%
Properties For Sale …………….……... 162 Properties For Sale …………….……... 112 -30.9%
Days on Market (Pending Sale) ….….. 62 Days on Market (Pending Sale) ….….. 37 -39.7%
Percent Under Contract ………….…… 32.72% Percent Under Contract ………….…… 72.32% 121.1%

13. SANTA MONICA SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $1,709,000 Median Price ……………………..……. $1,625,000 -4.9%
Average Price per Square Foot ….… $783 Average Price per Square Foot ….… $843 7.7%
Properties Sold ………………………. 42 Properties Sold ………………………. 71 69.0%
Properties Pending Sale ……………… 47 Properties Pending Sale ……………… 71 51.5%
Properties For Sale …………….……... 174 Properties For Sale …………….……... 142 -18.4%
Days on Market (Pending Sale) ….….. 72 Days on Market (Pending Sale) ….….. 46 -36.3%
Percent Under Contract ………….…… 27.01% Percent Under Contract ………….…… 50.00% 85.1%

14. SANTA MONICA CONDO
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $680,000 Median Price ……………………..……. $690,000 1.5%
Average Price per Square Foot ….… $530 Average Price per Square Foot ….… $622 17.4%
Properties Sold ………………………. 76 Properties Sold ………………………. 109 49.3%
Properties Pending Sale ……………… 66 Properties Pending Sale ……………… 91 37.9%
Properties For Sale …………….……... 255 Properties For Sale …………….……... 164 -35.7%
Days on Market (Pending Sale) ….….. 55 Days on Market (Pending Sale) ….….. 75 35.1%
Percent Under Contract ………….…… 25.88% Percent Under Contract ………….…… 55.49% 114.4%

15. WEST LOS ANGELES SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $575,000 Median Price ……………………..……. $707,500 23.0%
Average Price per Square Foot ….… $423 Average Price per Square Foot ….… $541 27.9%
Properties Sold ………………………. 10 Properties Sold ………………………. 16 60.0%
Properties Pending Sale ……………… 10 Properties Pending Sale ……………… 18 80.0%
Properties For Sale …………….……... 45 Properties For Sale …………….……... 34 -24.4%
Days on Market (Pending Sale) ….….. 40 Days on Market (Pending Sale) ….….. 28 -30.2%
Percent Under Contract ………….…… 22.22% Percent Under Contract ………….…… 52.94% 138.2%

16. WESTWOOD – CENTURY CITY SFR
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $1,419,070 Median Price ……………………..……. $1,400,000 -1.3%
Average Price per Square Foot ….… $558 Average Price per Square Foot ….… $598 7.2%
Properties Sold ………………………. 34 Properties Sold ………………………. 61 79.4%
Properties Pending Sale ……………… 37 Properties Pending Sale ……………… 42 13.5%
Properties For Sale …………….……... 113 Properties For Sale …………….……... 69 -38.9%
Days on Market (Pending Sale) ….….. 50 Days on Market (Pending Sale) ….….. 59 19.1%
Percent Under Contract ………….…… 32.74% Percent Under Contract ………….…… 60.87% 85.9%

17. WESTWOOD – CENTURY CITY CONDO
Q4 2011 Q4 2012 % CHANGE
Median Price ……………………..……. $547,000 Median Price ……………………..……. $605,500 10.7%
Average Price per Square Foot ….… $463 Average Price per Square Foot ….… $495 6.9%
Properties Sold ………………………. 104 Properties Sold ………………………. 108 3.8%
Properties Pending Sale ……………… 94 Properties Pending Sale ……………… 110 17.0%
Properties For Sale …………….……... 521 Properties For Sale …………….……... 305 -41.5%
Days on Market (Pending Sale) ….….. 69 Days on Market (Pending Sale) ….….. 103 49.5%
Percent Under Contract ………….…… 18.04% Percent Under Contract ………….…… 36.07% 99.9%

18. Glossary of Terms
Median Price: A value that separates the upper Properties For Sale: The number of properties on
half of prices from the lower half of prices. It can the market and seeking buyers.
be interpreted like an average, however the
extreme prices (high and low) don’t hold Days on Market (Pending Sale): The number of
undue. days that properties currently in escrow were on
the market.
Average Price per Square Foot: The price per
each property divided by their respective Absorption Rate: The rate at which the inventory
square footage then averaged across all of home for sale are being sold.
properties sold in the area for a given time
period. Percent Under Contract: The ratio of properties
to properties sale.
Properties Sold: The number of property
transactions that closed and transferred
ownership.
Properties Pending Sale: The number of
properties that entered escrow in preparation
for sale.

19. Disclaimer
The Market Within A Market Report is compiled by our Regional Marketing Director, Michael
Lewis.
Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick
statistics are subject to change due to individual real estate company reporting disciplines.
The information provided herein is from sources we believe to be reliable. While we do not
doubt its accuracy, we have not verified it and make no representations, guarantees or
warranties about it.
For More Information, Contact:
Michael Lewis
Regional Marketing Director
m.lewis@kw.com