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SPEED
            MENTORSHIP
             wit
             h


14 NOV 2012 – MIT SLOAN
Tonight   Ask questions
          Rule of two feet
          Explore and learn

          At the end, we’ll reflect back
          on the evening.
Bureh
Hand Crafted Belts
from Sierra Leone




Where we are:                   Looking for help with:
• 11K in crowd-funding          • defining our brand
• 1 retail outlet               • marketing and all things similar
• 100 belts per week capacity   • distribution strategy
Need feedback on:
• School board support for teacher-student programs
in public high schools
•Designing training program for high school students
Imagínate | Diiaki Workshop




IDEAS Bose Speed Mentoring       11/15/2012
Weini Qiu, Sneha Khullar, Emmanuel Brace
        www.impactprojects.net
• Fund raise (from large corporations to NGOs)

• Product adaptation in emerging market

• Strategy for startup to make a deal with large
  corporations



             Weini Qiu, Sneha Khullar, Emmanuel Brace
                     www.impactprojects.net
IndianRaga
An online platform to help upcoming musicians find professional opportunities

                                                                                www.indianraga.in
 Questions:
 1.Bose Corporation being a pioneer in technology for audio and entertainment industry we’d
 like to understand what kind of technology intervention we can have through IndianRaga to
 solve an existing pain point - live streaming, video on demand, mobile apps, sound and
 video quality, online training?
 2.What are the challenges of technology and adoption?
 3.Online marketing and building audiences and customer loyalty across various platforms.
 How to build these up?
 4.Pricing of products and services for online platforms. How should we think about
 segmenting our customers, and who should pay for what? Should there be a subscription fee
 and educational videos part of it, or should we charge on a pay-per-use model?
 5.Design - What are some key features or highlights of product design for an e-commerce
 platform, and what should we keep in mind about the user experience?

 Achievements:
 Winner US Creative Business Cup 2012, representative to Global Entrepreneurship Week
 2012, Copenhagen 
 Winner MIT IDEAS Global Challenge Community Choice Award 2012
 Grants Awardee, MIT Council for the Arts
Interactive Retinal Imaging Using
  Computational Photography To Fight
                Blindness




Simple, fast, non-invasive, low-cost retinal health screenings

                  Team Name: RetiCue
       Advice on Design, Manufacturing, Distribution
Inspired By Nature
Working with communities around the world to develop and sell
high value, locally sourced natural products in order to increase
    income generation and create jobs for the local people.
                                                                             Kristin Kagetsu
Problem                                       Solution
 In remote communities across the world,
  In remote communities across the world,     By developing new products, communities
                                               By developing new products, communities
     people often do not have access to
      people often do not have access to      could meet the strong demand for natural
                                               could meet the strong demand for natural
      sustainable sources of income.
       sustainable sources ofincome
                              income.
                              income              products in the developed world.
                                                   products in the developedworld
                                                                            world.
                                                                             world
Business Model
Advise and work with communities to develop and sell their products to aahigh-end market.
 Advise and work with communities to develop and sell their products to high-end market.

            Current Product:                            Looking For Advice On:
                Crayons
                                              ••   Developing aamarket for services
                                                    Developing market for services
                                              ••   Branding and marketing for product
                                                    Branding and marketing for product
                                              ••   Building aasolid team
                                                    Building solid team
                                              ••   Setting up/identifying sources for third
                                                    Setting up/identifying sources for third
                                                   party distribution
                                                    party distribution
WHAT:      creating a market place and generating demand for used saris
        and products made from used saris
WHY:    >25,000 sari-pickers, >10M used saris collected per year =
               massive, underutilized and under-marketed fabric catalog
HOW:    optimize sari collection process and enable inventory
                management through use of mobile technologies; in
        addition,       create market place (web platform) to increase
        global access of        used saris and products made from used
        saris
WHO:    Bijal Shah, MIT Sloan 2013, bijal@mit.edu
            Joanna Zhou, MIT Sloan 2013, jxzhou@mit.edu
ASSISTANCE:    mentors on supply chain innovation, marketing, and sales
M.I. SPOT
                       Micro-Institution Spot
                       DESIGN AND CRAFT EDUCATION CATALYZING SOCIOECONOMIC CHANGE
                       FOR URBAN CHINA MIGRANT STUDENTS
                       Yu Gao gaoyu@mit.edu


M.I.SPOT is a mix-used educational and commercial property that geared towards serving
artists, migrant students, and tourists in urban China.


Funding
- $ 100,000 for further field research, initial pilot testing, prototype testing
    Financing the operation in the first two year.
H e a lth Im p a c t
                A d a p t in g t o v o lu m e c h a n g e s p r o v id e s c o m f o r t , p r e v e n t in g s o r e s

           A d ju s ta b le S o c k e t!
                t h a t c a n le a d t o in f e c t io n w h ile in c r e a s in g m o b ilit y t h a t c a n p u ll
                a m p u t e e s o u t o f t h e e c o n o m ic a n d e m o t io n a l d o w n w a r d s p ir a l
                t h a t is b r o u g h t o n b y a m p u t a t io n .
a lthn Im lpnagc tt e c h n o l o g y !
   e ab i       P a in s e c o n d a r y t o lim b a m p u t a t io n is c o m m o n (E p h r a im e t a l. 2 0 0 5 ) “ d u e t o
                m e c h a n ic a l f a c t o r s u c h a s p o o r p r o s t h e t ic fi t ”
n g t o v o lu m e c h a n g e s p r o v id e s c o m f o r t , p r e v e n t in g s o r e s
 n l e T d et o s itnr uecc t tui or a l wi nh t iel eg i rni tcyr eo af s t ihn e s oocb ki lei t ty mt h aa tte cr iaanl ips u al r e s u l t
        ah      E x p a n d in g C a re In fra s tru c tu r e
                                                                                                                                                                                                S e m i F in a lis t in E m e r g in g M a r k e t T r a c k ! !
                            f               n                                          g m                                                              l
e e s o fu Ctu oo s fi tntsga evfii nen gceso gh orr am u igu hl a r nr ddm ecemdd oi at ti oei nnngacla l do dos w a db wii cnaa raidon ns ap i imrr ate il,g mh itn i m a l
        o s h                                 n onc ae u e fi t
                                              t                                                           n e nr t
                                                                                                                 f                          t i
                                                                                                                                                                                                                                           Ju r y A w a rd !!


 b r o u g tho t o ol s n n be ey d ae m tpo u pt ar ot ivoi dn e. c a r e e n a b l i n g m o b i l e p r o s t h e t i c c a r e
                                          d
           e la s to m e r b la d d e r c o n s tr a in e d u n d e r - 5 0 0 m m H g
d a r y t o lim b a m p u t a t io n is c o m m o n (E p h r a im e t a l. 2 0 0 5 ) “ d u e t o
                                                                                                                                                                                        E n te r p r ise A f r ic a B u s in e ss P la n C o m p e tit io n !
                  c u r r e n t p r o s t h e s i s c o s t $ 1 2 5 - 1 8 7 5 o u r c o s ts $50 (U S m a n u fa c t u rin g )                                                                                                              2 N D P L A C E !!
  f a c t o r s u c h a s p o o r p r o s t h e t ic fi t ”
           a c c h r rieen t vf a e r ida t i own aint dh fi t t an g tsi m i em3 dpa y ls eo u h fiat tinng dt im v: a hco ucrsu m p u m p
                 u                b c                           i                              r                 e 2
                                                                                                                                                                                                                                                                           w in n e r ! !


p a n d in g C a re In fra s tru c tu re
                                                                                                                                                                                      S e m i F in a lis t in E m e r g in g M a r k e t T r a c k ! !


                                                                                                                                                                                                                                      Ju r y A w a rd !!
a v in g s t h r o u g h r e d u c e d fi t t in g a n d f a b r ic a t io n t im e , m in im a l                                                                                                                                                    residual limb
 e e d e d t o p r o v i d e c a r e e n a b l i n g m o b i l e p r o s t Aeelastomer bladder
                                                                           h t ic c a r e                                                                                                                                                           placed inside
                                                                                                                                                                               E n t e r p r is e A f r ic a B u s in e s s P la n                  C o m p e t as opaque inner wall)
                                                                                                                                                                                                                                                    (show i t i o n !
 s t h e s i s c o s t $ 1 2 5 - 1 8 7 5 o u r c o s ts $50 (U S m a n u fa c tu rin g )                                         shaped as a cone to fit the                                                                                             2
                                                                                                                                                                                                                                                        N D        P L A C E !!

r i c a t i o n a n d fi t t i n g t i m e 3 d a y s o u r fi tt in g tim e : 2 h o u rs                                           residual lim is filled with
                                                                                                                                             b
                                                                                                                                                                                                                                                                          w in n e r ! !
                                                                                                                                 a granular solid!
                                                                                                                                                                                                                                                    elastomeric membrane
                                                                                                                                                                                                                                                    (blow form elastom
                                                                                                                                                                                                                                                               ed         eric
                                                                                                                                                                                                                                                    material show as
                                                                                                                                                                                                                                                    transparent outer wall)


                                                                                                                                                                                                                                                   jammable material cavity
                                                                                                                                                                                                                                                   (filled with granular material
                                                                                                                                                                                                                                                   pliable at atmospheric pressure,
                                                                                                                                                                                                                                                   rigid at -500mm    Hg)



                                                                                                                                                                                                                                                  standard prosthetic connector
                                                                                                                                                                                                                                                  (rigid material sandwiched m brane
                                                                                                                                                                                                                                                                                em
                                                                                                                                                                                                                                                  pyramid interface with air valve connection)


                                                                                                                                                 FOR MORE INFORMATION CONTACT: INFO@THEBETHPROJECT.COM
                W  alnut shell agriculture waste product
        Wednesday, November low12
                provides a 14, cost granular solid!
• How can we effectively market our product (curriculum, materials and
  communication) to schools and their communities?
• How can we know if we have an effective product?
• What is a reasonable number of schools we can take this project to?
Thresh rents equipment that increases
     incomes and yields to Ethiopian farmers
            •   Aleem Ahmed, Founder
     Who            –   MIT Sloan & Harvard Kennedy School
                    –   Agriculture and health scale-up experience in Ethiopia, Kenya, and Uganda
            •   Building a team



            •   X
     What




                    Traditional threshing                                   Mechanized threshing


            •   Maximizing learning from a pilot in January
 Feedback   •   Developing an implementation strategy: distribution, rental, service and
                maintenance system, marketing
            •   Manufacturing in developing countries
19
explore math      learn math




mentor and tutor                    realize potential




       nurture creativity   foster curiosity
Thank you to
everyone who
joined us for the
evening.

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Speed Mentoring with Bose Corporation + MIT IDEAS Global Challenge

  • 1. SPEED MENTORSHIP wit h 14 NOV 2012 – MIT SLOAN
  • 2. Tonight Ask questions Rule of two feet Explore and learn At the end, we’ll reflect back on the evening.
  • 3. Bureh Hand Crafted Belts from Sierra Leone Where we are: Looking for help with: • 11K in crowd-funding • defining our brand • 1 retail outlet • marketing and all things similar • 100 belts per week capacity • distribution strategy
  • 4.
  • 5. Need feedback on: • School board support for teacher-student programs in public high schools •Designing training program for high school students
  • 6. Imagínate | Diiaki Workshop IDEAS Bose Speed Mentoring 11/15/2012
  • 7. Weini Qiu, Sneha Khullar, Emmanuel Brace www.impactprojects.net
  • 8. • Fund raise (from large corporations to NGOs) • Product adaptation in emerging market • Strategy for startup to make a deal with large corporations Weini Qiu, Sneha Khullar, Emmanuel Brace www.impactprojects.net
  • 9. IndianRaga An online platform to help upcoming musicians find professional opportunities www.indianraga.in Questions: 1.Bose Corporation being a pioneer in technology for audio and entertainment industry we’d like to understand what kind of technology intervention we can have through IndianRaga to solve an existing pain point - live streaming, video on demand, mobile apps, sound and video quality, online training? 2.What are the challenges of technology and adoption? 3.Online marketing and building audiences and customer loyalty across various platforms. How to build these up? 4.Pricing of products and services for online platforms. How should we think about segmenting our customers, and who should pay for what? Should there be a subscription fee and educational videos part of it, or should we charge on a pay-per-use model? 5.Design - What are some key features or highlights of product design for an e-commerce platform, and what should we keep in mind about the user experience? Achievements: Winner US Creative Business Cup 2012, representative to Global Entrepreneurship Week 2012, Copenhagen  Winner MIT IDEAS Global Challenge Community Choice Award 2012 Grants Awardee, MIT Council for the Arts
  • 10. Interactive Retinal Imaging Using Computational Photography To Fight Blindness Simple, fast, non-invasive, low-cost retinal health screenings Team Name: RetiCue Advice on Design, Manufacturing, Distribution
  • 11. Inspired By Nature Working with communities around the world to develop and sell high value, locally sourced natural products in order to increase income generation and create jobs for the local people. Kristin Kagetsu Problem Solution In remote communities across the world, In remote communities across the world, By developing new products, communities By developing new products, communities people often do not have access to people often do not have access to could meet the strong demand for natural could meet the strong demand for natural sustainable sources of income. sustainable sources ofincome income. income products in the developed world. products in the developedworld world. world Business Model Advise and work with communities to develop and sell their products to aahigh-end market. Advise and work with communities to develop and sell their products to high-end market. Current Product: Looking For Advice On: Crayons •• Developing aamarket for services Developing market for services •• Branding and marketing for product Branding and marketing for product •• Building aasolid team Building solid team •• Setting up/identifying sources for third Setting up/identifying sources for third party distribution party distribution
  • 12. WHAT: creating a market place and generating demand for used saris and products made from used saris WHY: >25,000 sari-pickers, >10M used saris collected per year = massive, underutilized and under-marketed fabric catalog HOW: optimize sari collection process and enable inventory management through use of mobile technologies; in addition, create market place (web platform) to increase global access of used saris and products made from used saris WHO: Bijal Shah, MIT Sloan 2013, bijal@mit.edu Joanna Zhou, MIT Sloan 2013, jxzhou@mit.edu ASSISTANCE: mentors on supply chain innovation, marketing, and sales
  • 13. M.I. SPOT Micro-Institution Spot DESIGN AND CRAFT EDUCATION CATALYZING SOCIOECONOMIC CHANGE FOR URBAN CHINA MIGRANT STUDENTS Yu Gao gaoyu@mit.edu M.I.SPOT is a mix-used educational and commercial property that geared towards serving artists, migrant students, and tourists in urban China. Funding - $ 100,000 for further field research, initial pilot testing, prototype testing Financing the operation in the first two year.
  • 14.
  • 15.
  • 16. H e a lth Im p a c t A d a p t in g t o v o lu m e c h a n g e s p r o v id e s c o m f o r t , p r e v e n t in g s o r e s A d ju s ta b le S o c k e t! t h a t c a n le a d t o in f e c t io n w h ile in c r e a s in g m o b ilit y t h a t c a n p u ll a m p u t e e s o u t o f t h e e c o n o m ic a n d e m o t io n a l d o w n w a r d s p ir a l t h a t is b r o u g h t o n b y a m p u t a t io n . a lthn Im lpnagc tt e c h n o l o g y ! e ab i P a in s e c o n d a r y t o lim b a m p u t a t io n is c o m m o n (E p h r a im e t a l. 2 0 0 5 ) “ d u e t o m e c h a n ic a l f a c t o r s u c h a s p o o r p r o s t h e t ic fi t ” n g t o v o lu m e c h a n g e s p r o v id e s c o m f o r t , p r e v e n t in g s o r e s n l e T d et o s itnr uecc t tui or a l wi nh t iel eg i rni tcyr eo af s t ihn e s oocb ki lei t ty mt h aa tte cr iaanl ips u al r e s u l t ah E x p a n d in g C a re In fra s tru c tu r e S e m i F in a lis t in E m e r g in g M a r k e t T r a c k ! ! f n g m l e e s o fu Ctu oo s fi tntsga evfii nen gceso gh orr am u igu hl a r nr ddm ecemdd oi at ti oei nnngacla l do dos w a db wii cnaa raidon ns ap i imrr ate il,g mh itn i m a l o s h n onc ae u e fi t t n e nr t f t i Ju r y A w a rd !! b r o u g tho t o ol s n n be ey d ae m tpo u pt ar ot ivoi dn e. c a r e e n a b l i n g m o b i l e p r o s t h e t i c c a r e d e la s to m e r b la d d e r c o n s tr a in e d u n d e r - 5 0 0 m m H g d a r y t o lim b a m p u t a t io n is c o m m o n (E p h r a im e t a l. 2 0 0 5 ) “ d u e t o E n te r p r ise A f r ic a B u s in e ss P la n C o m p e tit io n ! c u r r e n t p r o s t h e s i s c o s t $ 1 2 5 - 1 8 7 5 o u r c o s ts $50 (U S m a n u fa c t u rin g ) 2 N D P L A C E !! f a c t o r s u c h a s p o o r p r o s t h e t ic fi t ” a c c h r rieen t vf a e r ida t i own aint dh fi t t an g tsi m i em3 dpa y ls eo u h fiat tinng dt im v: a hco ucrsu m p u m p u b c i r e 2 w in n e r ! ! p a n d in g C a re In fra s tru c tu re S e m i F in a lis t in E m e r g in g M a r k e t T r a c k ! ! Ju r y A w a rd !! a v in g s t h r o u g h r e d u c e d fi t t in g a n d f a b r ic a t io n t im e , m in im a l residual limb e e d e d t o p r o v i d e c a r e e n a b l i n g m o b i l e p r o s t Aeelastomer bladder h t ic c a r e placed inside E n t e r p r is e A f r ic a B u s in e s s P la n C o m p e t as opaque inner wall) (show i t i o n ! s t h e s i s c o s t $ 1 2 5 - 1 8 7 5 o u r c o s ts $50 (U S m a n u fa c tu rin g ) shaped as a cone to fit the 2 N D P L A C E !! r i c a t i o n a n d fi t t i n g t i m e 3 d a y s o u r fi tt in g tim e : 2 h o u rs residual lim is filled with b w in n e r ! ! a granular solid! elastomeric membrane (blow form elastom ed eric material show as transparent outer wall) jammable material cavity (filled with granular material pliable at atmospheric pressure, rigid at -500mm Hg) standard prosthetic connector (rigid material sandwiched m brane em pyramid interface with air valve connection) FOR MORE INFORMATION CONTACT: INFO@THEBETHPROJECT.COM W alnut shell agriculture waste product Wednesday, November low12 provides a 14, cost granular solid!
  • 17.
  • 18. • How can we effectively market our product (curriculum, materials and communication) to schools and their communities? • How can we know if we have an effective product? • What is a reasonable number of schools we can take this project to?
  • 19. Thresh rents equipment that increases incomes and yields to Ethiopian farmers • Aleem Ahmed, Founder Who – MIT Sloan & Harvard Kennedy School – Agriculture and health scale-up experience in Ethiopia, Kenya, and Uganda • Building a team • X What Traditional threshing Mechanized threshing • Maximizing learning from a pilot in January Feedback • Developing an implementation strategy: distribution, rental, service and maintenance system, marketing • Manufacturing in developing countries 19
  • 20. explore math learn math mentor and tutor realize potential nurture creativity foster curiosity
  • 21. Thank you to everyone who joined us for the evening.

Hinweis der Redaktion

  1. Welcome – thank you. To Brian and Betsy. Why we’re here tonight. For how long. Brian, Betsy, Tom and I started talking earlier this spring on how we could lervage the best of Bose and its innovative culture to be part of MIT…
  2. We’ll start with pitches. Did everyone get pizza? There are lots of ideas, they’re happening all over the world and each endeavors is different. I can make no guarantees that we’ll identify how to move Mount Everest by the end of the evening. But I can say, our hope for the evening is to inspire insights and dialogue between Bose employees and the teams featured here tonight. Be open. To something new. What looks viable from one context may not be true from another. Don’t feel you need the answers; but ask questions – even if you can’t weigh in on a specific project. Choreography… Teams – where to go…
  3. Hi everyone, my name is Cole Shaw, and I am one of the co-leads of the Imaginate | Diiaki workshops. Our goal is to improve 21 st century skills in emerging markets like Mexico, Brazil, and Chile, and inspire students to become innovative thinkers and entrepreneurs. We do this by partnering with local universities to run multi-week, hands-on product design workshops that make university students apply their book-smarts to solving real-world problems. We believe that the types of skills they develop are also attractive to companies, who anecdotally report having a lot of difficulties identifying talented employees in emerging markets (and the US). Tonight, we want to learn more about how to bring value to companies like Bose, that operate in emerging markets.
  4. IDEA : Working with communities around the world to develop and sell high value, locally sourced natural products, focusing on sustainable communities that grow and harvest their own natural pigments in order to increase income generation and create jobs for the local people. PROBLEM : In remote communities across the world, people often do not have access to sustainable sources of income.  By developing new products, they could meet the strong demand for natural products in the developed world.   SOLUTION: In the mountains of India, we found a way for rural communities to increase their income and generate employment by using byproducts of the textile dyeing process to create naturally dyed crayons from abundant locally sourced materials.  Not only do the crayons provide a new source of income but they are also environmentally friendly and locally sustainable.  Our goal is to replicate this process with other organizations and ultimately to adapt this process to other products.   BUSINESS MODEL Instead of working with local communities around the world to develop products that are aimed at the base of the pyramid, we work with communities to develop and sell their products to a high-end market.  Because these products will be relatively inexpensive to produce but will be high quality, they can sell for a relatively high profit margin.  Depending on our involvement with the product ’s development, we would get a share of the profit. SECRET SAUCE We have been working with a community in the Himalayas in India for the past year and developed two iterations of natural dye crayons that we are helping the community to do pilot sales for.  Based on experience with this product and an understanding of what other possible products we could develop with similar ingredients, we could either work with other organizations on crayons or wax-based products or the same organization with different products such as pastels or other art supplies.
  5. Find a team – or two. Just to keep it moving. We’ll remind you in 20 minutes, that you’re welcome to switch.