At the MIT Global Challenge: http://globalchallenge.mit.edu/teams/view/202

1. Mobility-on-Demand RideYour personalized taxi at a fraction of the cost Ryan Thurston Aleem Mawani Virot Chiraphadhanakul Ryan Chin Confidential / Do Not Distribute | sales@modride.com

3. Rentals by the minute

4. Commercial vehiclesRyan Thurston MIT Sloan School of Management Todd Whitelaw Brand Manager SMART Center Boston Aleem Mawani Harvard Business School U.S. Carsharing Market Revenue 2009 - 2016 Kent Larson Director Changing Places Group MIT Media Lab Virot Chiraphadhanakul PhD Candidate MIT Operations Research Center Dimitris Papanikolaou PhD Candidate, MIT Media Lab SmartCities Group $3.4 B oppty 44.4% CAGR Ryan Chin Research Specialist & PhD Candidate, MIT Media Lab SmartCities Group

7. First mile - Last mile problem

8. Inconvenient and inflexible schedulesBy far, the largest source of C02 emission is fossil fuel consumption via transportation 53% Amount of carbon emissions devoted to transportation Source: Frost & Sullivan, EPA

9. The future: Clean and sharable vehicle use Urban car sharing expanding Zipcar expanding rapidly 6000 vehicle network 49:1 Member:Vehicle ratio in 2009 and growing AutoLib debuts in Paris Fleet of 3,000 cars Half hour rentals Hertz, Enterprise launch car sharing Combined fleet of 850 cars and growing Bike sharing programs exploding 200,000 # of bicycles rented daily in Paris 80 # of cities that currently offer bicycle sharing Auto OEMs releasing clean, “urbanized” vehicles Source: Frost & Sullivan, U.S. Dept of Energy

11. Pickup and drop-off anywhere in the urban area

13. Reliance on Local Municipalities to fund parkingOne-way car sharing VS Traditional two-way car sharing model Source: Frost & Sullivan

15. Current partnership with SMART

16. Prove use-case and niche

17. Learn and optimize

19. Population density

20. Mixed land-use

21. Poor public transit coverage

22. Motivation to reduce traffic and energy consumptionIterate and perfect product based on customer feedback

23. Appendix: Boston area target markets Market Opportunity 122,671 students Decision Making Unit (DMU) Percent time spent on managerial responsibilities Persona and Description “The Influencer”. Responsible for sizeable budget ,staff, operational and strategic planning. Performance review weighted toward managerial responsibilities 75% Transportation Manager “The Driver”. Performance review balanced between managerial and technical achievements 50% IT manager 25% “The Veto”. Technical leader in one or more domains. Performance review weighted on technical achievements Consultant technical architect Source: http://www.doe.mass.edu

24. Appendix: Benchmarking Top 6 Car share organizations One-way, fuel efficient car sharing is an entirely new market opportunity Minute-minute rentals further differentiates our offering ** = nonprofit Source: Frost & Sullivan

25. Appendix: Detailed Financials Key Figures Gross Margins (worst case – will rise after fixed costs removed) 58% Assumptions Vehicles leased through OEMs Retrofitting Includes Android tablet, smartphone apps, GPS, keyless entry, etc.

26. Appendix: Car2Go Market Surveys Car2Go user Positive Feedback “Car2Go's silver bullet is that you don't have to return the car to where you started” Tate S. Austin, TX 10/6/2010 “I was dreading the walk home, but voila! someone had parked a car2go right in front of the restaurant! It really has been a lifesaver on my laziest occasions.” Karen L. Austin, TX 12/1/2010 “I love the idea of car2go, and the few times it was available to get me to work on time, it was fantastic and I was grateful.” Meg C. Austin, TX 12/14/2010 Negative Feedback “I got an email confirmation showing the location of the car on a map. I got to the location- no car. I checked around the area. No car.” De C. Austin, TX 11/10/2010 “I can never find one when I need it. EVER.“ Mercedes P. Austin, TX 12/14/2010 “Someone of course took our car by the time we were gonna leave. We walked around a bit before finding a new one since the website from phone sucks.“ B.T. Austin, TX 1/1/2011 Confidential / Do Not Distribute | sales@modride.com Source: www.yelp.com

28. Our target market is urban dwellers who drive less than 4k miles per year

29. Carsharing is more cost effective vs car ownership

30. Carsharingprograms save up to 70% of the total transit costs for its members

31. Utilization rate is the key revenue driverConfidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan

33. Rental companies recently joined (e.g. Connect by Hertz, WeCar)

34. One-way trips will raise membership and serve urban nicheConfidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan

36. Market consolidation grew the avg revenue of carsharing programs

37. Startup financing and partnerships will remain key issues for future carsharing programsConfidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan

38. Appendix: Two-way car sharing market (U.S. & Canada ’09-’16) More members and increased vehicle utilization rate after consolidation make total industry revenue grow fast Confidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan

39. Appendix: Future of Transportation in urban environments For the first time in history, there are more people who live in urban vs rural areas Source: UN Population Division Confidential / Do Not Distribute | sales@modride.com

41. Car2Go utilization rates 13-15% per day on averageConfidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan

42. Appendix: Carsharing industry challenges Confidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan

44. 49:1 Member:Vehicle Ratio in 2009

45. 63:1 expected in 2016Confidential / Do Not Distribute | sales@modride.com Source: Frost & Sullivan