Creating a better touch point for brands to connect with their audience.

1. PARTNERING TO SCRIPT SUCCESS STORIES!

2. Creating a better touch point for brands to connect with their audience.

9. There is a definite skew towards singles: 66% singles, 27% married & 7% others. SEX RATIO & MARITAL STATUS

10. GROUP SIZES Maximum foot-falls are in groups of size varying from 3 to 5 people followed by people coming in groups of 2, a major part of which are couples.

11. CAFÉ COFFEE DAY The preferred medium for the alternative marketing needs

17. A FEW HIGHLIGHTS ITC- Fiama Di Wills/Vivel Campaign : Sampling-Engagement-Data collection driven Objective : to sample the product to a filtered young Sec A/A + potential buyer Touch Points in cafes :High impact and involvement driven, Tent Cards, CRM forms, Walls, Standees Mechanics: Visibility: High impact intersections like Wall, Standee, Tent Cards. As soon as the customer sits down, he/she is handed over a Vivel/ Fiama gift hamper by the team member and requested to fill up a CRM form. The CRM forms are collected in the drop box kept on the counter. Number of Samples given out for Vivel/Fiama, in three phases: 2 Lakh

19. METRO NOW & CCD Activation Concept Metro Now: a new entrant in the tabloid space The Soap Box: History and some trivia A soapbox is a raised platform on which one stands to make an impromptu speech, often about a political subject. Hyde Park London is known for its Sunday soapbox orators, who have assembled at Speaker’s Corner since 1872 to discuss religion, politics, and other topics. A modern form of the soapbox is a blog; a website on which a user publishes one's thoughts to whomever reads the page.

21. EDITORIAL COVERAGE

22. EDITORIAL COVERAGE & ADS

23. The CCD Platter! WHAT’S ON THE MENU FOR YOU…

24. Tent Cards are the chosen element in the cafes since they are all about “I am here, you cant miss me” ON THE TABLE: STICKERS & TENT CARDS

25. WITH THE FOOD: SIDE MENU CARD

27. ON THE WALL The most imposing branding option within a cafe for visual communication with minimal amount of text

28. SAMPLING The surest way to reach your filtered TG reducing all clutter costs. Wrigleys: Campaign Objective : On-ground support for IDA Certification for Orbit Scope: 35 Cafes in Mumbai-Delhi-Bangalore In-café Activation: Tent Cards on tables A free sample with all orders Verdict: Successful, with 10L samples dispensed over a period of 30 days

29. SAMPLING Hershey’s Soya Milk sampling Samples with Min billing in 60 cafes in Mumbai-Delhi-Bangalore Aim: To support Soya Milk re-launch and communicate its benefits Collaterals: 3-D Table Stickers and Standees Verdict: Successful with approx 5 L samples dispensed over a period of a month

31. OUR PARTNERS

33. Surely, A Lot Can Happen Over Coffee…!!!