1. BIG BAZAAR

2. Presentation On
BIG BAZAAR
Presented By-:
Naman Singhal
Akhil Goel
Aayusg Jain
Aiman Rehman
Shivine
Priya
Priyanka
Nida
Sakshi

3. CONTENTS

4. ABOUT BIG BAZAAR
• Promoter Kishore Biyani
• Store of Future Group
• Founded in 2001
• Headquarter in Jogeshwari, Mumbai
• Industry- Retail
• Parent-Pantaloon Retail India Ltd.
• Punchline ‘ Is se sasta aur accha kahin
nahin’
• Currently 120 outlets

5. RAJA OF INDIAN

6. KISHORE BIYANI
 Born in a middle class trading family, Kishore
Biyani started his career selling stone wash
fabric as trader.
 His objective is to capture every rupee in the
wallet of Indian consumer.
 With the launch of Pantaloons, Big Bazaar,
Food Bazaar he redefined the retailing
business in India.

7. DEVELOPMENT AND EVOLUTION OF
RETAIL
Weekly Markets Shopping &
Traditional
entertainment
Village Fairs, Melas
Local Kiranas Neighborhood &
Daily Reach
Convenience
PDS
Low Price
Govt. Support Cooperatives
Rural Retail Adhaar, Hariyali etc New Experience
Hypermarkets,
Modern Shopping
Supermarkets,
Formats experience&
Departmental Stores etc
efficiency

8. TRADITIONAL MARKET
DESTINATION FOR
BOTH SHOPPING AND
ENTERTAINMENT

9. DAILY REACH- KIRANA AND NEIGHBOURHOOD
STORES
NEIGHBOURHOOD &
CONVENIENCE

10. GOVT SUPPORT-PDS & COOPERATIVES
ECONOMICAL
&
AFFORDABLE

11. RURAL RETAIL
ITC CHAUPAL

12. MODERN FORMATS

13. INDIAN RETAIL
INDUSTRY
 India’s largest industry
 Accounts for over 10% of India’s GDP and
over 8% of employment
 Indian Retail Industry was valued at $300
billion in 2006,
expected to grow to 427 b in 2010 and $ 637
b in 2015
 Annual growth rate of around 5.5%

14. REASONS FOR GROWTH
IN RETAIL SECTOR
1. Rise in purchasing power of indians
2. Favourable to farmers
3. Use of credit
4. Comfortable atmosphere

15. MISSION
• One stop shopping at discounted prices.
• Provides Best Products at the Best Prices.
• Targets price conscious majority segment
of customers.
• Attracts a few thousand customers per day
• 2 million customers every week
• More than 160,000 products are sold
• Big Bazaar stores cover nearly 4 million sq
feet of space

16. TARGET AUDIENCE
 Big Bazaar targets higher and upper middle
class customers.
 Large and growing young working population
is a preferred customer segment.
 Targets working women and home makers
who are the primary decision makers.

17. Things you would like to know
 The biggest customer for Big Bazaar till date is a farmer in
Sangli whose bill amount was Rs. 1,37,367
 The inspiration to set up big bazaar came not from any foreign
super market, but from a relatively small family run shop in
Chennai, called “Saravana Stores”.
 The first big bazaar store was set up in Kolkata and second
and third were at Koramangala, Bangalore and Abids,
Hyderabad
 If you thought big bazaar outlets are crowded, they are
intentionally designed to look that way.
 Soon you can expect sales people inside big bazaar outlets
trying to sell you insurance, personal loan and other products
and services
 Only apparels and clothing related items are sourced primarily
from Pantaloon’s manufacturing units.
 Big bazaar runs SAP which is one of the leading ERP solution
provider.

18. SWOT Analysis

19. THANK YOU