A mental process involving the generations of new ideas or concepts or new association between existing ideas or concepts.

1. 1
To raise new questions, new possibilities, to regard
old problems from a new angle, requires creative
imagination and marks real advance in science.
- Albert
Einstein

2. Creativity
Business Planning
&
Entrepreneurial Management

3. A mental process
involving the generations
of new ideas
or concepts or new
association between
existing ideas
or concepts.

4. Idea Generation
Preparation
Incubation
Illumination
Verification
Implementation
& Review

5. Qualities of Creative People
 Sensitivity
 Fluency
 Flexibility
 Originality
 Redefinitional Skills
 Ability to Abstract
 Ability to Synthesize
 Coherence of Organization

6. How do they remain creative?
 Challenging Tasks
 Support from Top Management
 Team Spirit
 Risk-Taking
 Open Channels of Communication
 Role Models
 Decentralized Organization Structure
 Recognition and Reward

7. Role of Creativity
 Competitive Advantage
 Customer Satisfaction
 Corporate Image
 Optimum Utilization of Resou
 Higher Efficiency
 Effective Decision Making
 Customer Relationship
 Growth & Expansion

8. Case Studies

9. HCL Technologies
Limited
SHIV
NADAR

10. The founder-chairman of HCL.
He is known as father of India's IT industry.
Native of MOOLAIPOZHI village in TUTICORIN
district (Tamil Nadu).
In 1968, he moved to Delhi where he worked
as engineer with Delhi Cloth Mills (DCM).
His dream was to startup his own company to
manufacture computer in India.`
The Man

11. The Journey
• To raise fund initially, he floated a company called “Microcomp Limited” to
sell scientific calculators.
• Ventured along with five of his friends (Arjun Malhotra, Subhash Arora, Ajay
Chowdhary, DS Puri &YogeshVaidya).
• Mr. Nadar founded HCL in 1976 with dream of making personal computers.

12. A SuccessfulEntrepreneur
• Mr. Nadar & his team have proven the
technological expertise, the ability to scale
up operations or the confident to manage big
and critical assignment without a hitch.
• HCL today is a conglomerate worth $4.1
billion.
• Staff strength of more than 100,000 across
the world.
• More than 500 global clients.

14. • Founders: Nandan
Reddy, Sriharsha Majety,
and Rahul Jaimini
• Nandan Reddy aged 29 and Sriharsha
Majety are from Birla Institute of
Technology and Science (BITS), Pilani
and Rahul Jaimini is from IIT Kharagpur.
• In 2013, started their first venture
named “Bundl”, which was a logistics
aggregator that connected small and
medium companies to courier service
The Start-Up

15. The Journey
• Started in Bengaluru with six delivery
executives.
• Initially, 25 restaurants on its
platform.
• Now available in Delhi-NCR, Mumbai,
Bengaluru, Hyderabad, Chennai,
Kolkata, and Pune.
• Swiggy has raised a total of 75.5
million dollars in funding from various
investors like Accel Partners, SAIF
Partners, etc.

16. Business Model
Swiggy has two major revenue streams:
 The major part of Swiggy’s revenue
from commission it collects from
restaurants for lead generation and for
serving as a delivery partner.
 Swiggy also charges a nominal delivery
fee from customers on orders below a
threshold value which 200 rupees for
most cities.

17. Creative Ideas
 Swiggy POP
 Swiggy Super
 Various Payment services
 No Minimum Order
 Scheduled Delivery
 Live Tracking of Delivery

19. Thank You