26/12/2012

1. Hi

2. Startup #1 – Taking CAD to the Web/Mobile
Reaching 10M users in two years

3. Startup #2 – Leveraging Big Data/Cloud to change how R&D teams work in the cloud

5. Getting to bloggers
I’m a good looking, smart
and fun app,
Why don’t you want to
write about me?

6. Bloggers are story tellers
Tell them a good story

7. #1 Tell a good story
Getting out of the ‘niche’ – making a vertical app horizontal
boring interesting

8. #1 Tell a good story

9. #1 Tell a good story – give concrete examples

10. #1 Tell a good story - your content should be worth watching by itself

14. #2 Understand who you’re writing for
Why our product is interesting/ important/ revolutionary?
Why writing about our product will drive more traffic to you?

15. #2 Understand who you’re writing for

16. #2 Understand who you’re writing for

17. #2 Understand who you’re writing for
Aligning our story to other successful posts

18. #3 Who are you?
Autodesk who?
Are you from
No Facebook, Yes
Google, Apple
or Amazon?
Say who? WooHoo!

19. #3 Who are you?
Taking a personal angle

20. #4 Why now?
Milestones (get creative), customer stories, data, general topic

21. #5 Summary
The ‘10 minutes mix and serve’ rule
News
+
Great story
+
Beautiful images
+
Video
+
90% baked story

23. You’re the only one getting this mail
I know your blog and approaching you for a reason

24. Don’t write too much about yourself or the company
Name dropping

25. Why now? Why your readers should care about Takipi?
Similar to something
Which worked before

26. What can your readers use Takipi for?

27. End with a question

28. Don’t neglect your signature

29. Which blogs should I approach?
Medium size blogs
Small/ personal blogs
Tip : Notice where your competitors are going back to

30. www.similarsites.com

31. Mmm… my product isn’t ready yet
Is there something to do in the meanwhile?

32. Guest posting
Tip : start with ‘How to’ articles

33. I Know what I’m doing

34. What’s in it for you

35. Question

36. 4 Hours Later

37. Say Thanks!

38. You read blogs all the time. Use this time to understand how bloggers think
Looking for great titles

39. What is the most popular content

40. To really understand bloggers, there’s only one thing to do
Personal Blog – www.startupmoon.com

41. Thanks!
Running on Java? Let me know
Iris.shoor@takipi.com
@irisshoor
www.startupmoon.com