My presentation for my Foundations of Marketing class, where I was teaching about interactive marketing

1. Interactive Marketing Mitchell Hislop Foundations of Marketing

2. And why do I care? Who is this guy

3. Mitchell Hislop 21 Been in interactive for 2 years Currently with SMCPros Active with SMBMSP, MIMA, MinneBar Presented at…

4. Online Marketing 2.0 What is interactive?

5. Online 1.0 Display ads Keywords Site/$$ focus No focus on users

6. Interactive Marketing All about users Help Connect Build relationships $ will follow CSR/Marketing/PR

7. Tools/Tactics SEO Social Media Design PR

8. SEO Search Engine Optimization Find what they are looking for “If its good for users, its good for search” Not gonna cover it today Too techie I could talk for days about it Not totally marketing

9. Its kind of a big deal Social Media

14. Social Media: Users connecting, sharing, and building relationships online

15. Social Media 101 Users=champions Make everything sharable Encourage 1:1 dialogue, as well as conversing Control != social media Join the conversation

16. Your brand is what others say when you aren’t in the room

17. Basic Tools Twitter Facebook Flickr YouTube Ning

18. Twitter

19. Facebook

20. Web Design Not my forte MyklRoventine I’m a developer and a strategist Focus on users

21. The Good, The Bad, and The Ugly Case Studies

22. Bad

26. Good

29. Bad: Didn’t listen Didn’t react Made a damn dumb call

30. Good: Listen first Leverage your fans Enable users Engage users

31. Tools don’t matter Paradigm shift One to many Sharing Users

32. Your Takeaways “Homework”

33. Social Media and you! Connections To future employers To future friends Personal Brand

39. All friends from social media

40. Social Media and relationships Long tail Find people: Like you Think like you Think differently than you Can help you You can help

41. You, online and in real life Personal Brand

44. Some Quick Stats ~1400 Followers ~700 FB friends My content is seen by (potentially) 2100 people Website gets ~1000 uniques/month

45. WTF??? Im 21 Build a personal brand as an expert People care what I say Cost next to nothing You can do it too You might be doing it That’s people to help you, too

46. What do you want to talk about? Quick experiment

47. In Closing, For more info, help getting started, or to tell me how wrong I am: http://www.mitchellhislop.com http://twitter.com/mitchellhislop Google “Mitchell Hislop” mitchell.hislop@gmail.com

48. Questions? Ask Them!!!