Marketing strategies and tips for small business owners

1. - - - - - - - - - - - - - - - - - - - - - - - - - - AUTOMATING YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - - - - - .
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

3. - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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What is a Marketing Strategy?
5 Non-Negotiable Strategies needed
today for Small Business Owners
3 Things that must be tackled before
strategy planning begins
3 Things the “PROS” do…
www.yourmarketingcoachonline.com
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WHAT IS A MARKETING STRATEGY?
A Marketing strategy is a process that can allow an
organization to concentrate its resources on the optimal
opportunities with the goals of increasing sales and achieving a
sustainable competitive advantage.
- David Aaker
www.yourmarketingcoachonline.com
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SMALL BUSINESSES CONCERNS
www.yourmarketingcoachonline.com
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5 NON-NEGOTIABLE STRATEGIES
NEEDED FOR
SMALL BUSINESS OWNERS TODAY
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Online Marketing Strategy
Social Media Marketing Strategy
Lead Generation Strategy
Email Marketing Strategy
Content Marketing Strategy
www.yourmarketingcoachonline.com
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BEFORE STRATEGIC PLANNING BEGINS
Small Business Owners must determine:
• Their position
• Their target market
• Their branding
www.yourmarketingcoachonline.com
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POSITION AND TARGETING
“How to be seen and heard in an overcrowded marketplace.”
“What you do in the mind of the prospect.”
“In the communication jungle out there, the only hope to
score big is to be selective, concentrate on narrow targets,
and practice segmentation…in a word position”
- Al Reis and Jack Trout
Authors of the book “Positioning”
www.yourmarketingcoachonline.com
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BRANDING
“A brand is the set of expectations, memories, stories
and relationships that, taken together, account
for a consumer’s decision to choose one product
or service over another. If the consumer
(whether it’s a business, a buyer, a voter or a donor)
doesn’t pay a premium, make a selection or spread the word,
then no brand value exists for that consumer.”
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Seth Godin
Author
www.yourmarketingcoachonline.com
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ONLINE MARKETING STRATEGY
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Build a simple, current and effective website
Has a blog that you post to 1 x a week
Basic SEO and Listings
Engages the customer
• Downloadable content
• Social media share and connect
• Comments
• Can capture leads
• Is mobile optimized
www.yourmarketingcoachonline.com
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SOCIAL MEDIA
MARKETING STRATEGY
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Determine which platforms are best for your business
Grow your Network / Fans / Followers
Become an influencer
Build relationships
Listen, Grow, Improve
Capture leads
• Facebook custom applications
• Opt in / Offers
• Drive traffic to website
www.yourmarketingcoachonline.com
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LEAD GENERATION STRATEGY
• Content marketing / Opt in Offers
• Free report
• eBooks
• Trainings
• Videos
• Podcast
• eNewsletter
• Referral system
• Affiliate marketing
• Power Partnerships
www.yourmarketingcoachonline.com
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EMAIL MARKETING STRATEGY
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Personalized “intelligent” emails
Nurture
Follow up
Ask for Referrals
Survey
Upsell
www.yourmarketingcoachonline.com
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CONTENT MARKETING STRATEGY
• Set clear goals
• Create relevant and valuable content
• Visual
• Infographics
• Reports, eBooks
• Photos
• Auditory
• Podcast
• Recorded Interviews
• Written
• Develop an editorial calendar
www.yourmarketingcoachonline.com
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WHAT THE PRO’S DO…
• Automate
• Auto Schedule
• Plan and Execute
www.yourmarketingcoachonline.com
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QUESTIONS
www.yourmarketingcoachonline.com
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WHAT
WE
COVERED
TODAY
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Defined Marketing Strategy
Discussed 2 biggest challenges Small Business
Owners worry about
The importance of:
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Positioning
•
Targeting
•
Branding
5 Non-Negotiable Strategies needed today
for Small Business Owners
1. Online Marketing Strategy
2. Social Media Strategy
3. Lead Generation Strategy
4. Email Marketing Strategy
5. Content Marketing Strategy
3 Things the “PROS” do…
www.yourmarketingcoachonline.com
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ACTION STEPS
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Ask yourself “do I have a strategy?”
If not, start creating one today!
If you need help…contact a Marketing Coach 
Attend my next webinar 
www.yourmarketingcoachonline.com
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