Facebook Marketing for small business

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FACEBOOK
MARKETING
SUCCESS
The Building Blocks to Successful Facebook Marketing
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
www.coachmisty.com

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
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GOING
TO COVER
TODAY
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Why market on Facebook
The rules of Social Media Marketing that
can be the difference between success
or failure!
How to grow your Fan base
How to create engagement with your
fans
What to post
How to Promote offers on Facebook
www.yourmarketingcoachonline.com
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WHY MARKET ON
FACEBOOK
www.yourmarketingcoachonline.com
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WHY MARKET ON
FACEBOOK
www.yourmarketingcoachonline.com
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WHY MARKET ON
FACEBOOK
Brands on Facebook
extend their reach to
friends of fans by 50-200%
- Hubspot
www.yourmarketingcoachonline.com

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WHY MARKET ON
FACEBOOK
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Get found (by your customers and prospects)
Connect and engage with current and potential prospects
Create community around your business
Promote content (webinars, seminars, blogs)
Generate leads (create more with less money)
Foster relationships
Learn
Improve customer service
Stay on top of industry changes / market opportunities
Etc…..
www.yourmarketingcoachonline.com
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SUCCESS OR FAILURE!
Push vs Pull Marketing
www.yourmarketingcoachonline.com
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GROWING YOUR FANS
10 Steps you can do TODAY to increase your fans!
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Link personal page to business page
Invite friends (under admin panel)
Like other businesses
Signature line in email
"LIKE" me email
Link all of your social media pages
Newsletter (social follow at the bottom)
Print material
Social follow on website
Add a “like” box to your website
www.yourmarketingcoachonline.com
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GIVE YOUR AUDIENCE
A REASON TO
“LIKE” YOUR BRAND.
www.yourmarketingcoachonline.com
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CREATE ENGAGEMENT
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Entertain
Inspire
Educate
Inform
www.yourmarketingcoachonline.com
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CREATING ENGAGEMENT
“You do you…BooBoo” (Kevin Hart)
Take interest in what your Fans have to say
Encourage dialogue
Make it fun!
www.yourmarketingcoachonline.com
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HOW TO PROMOTE ON FACEBOOK
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Promote in the newsfeed
Promote on your timeline cover
Create a short video
Engage ALL of your social media fans / followers
(from G+, Pinterest, Linkedin, Twitter, etc)
MARKETING 201: Use Facebooks “offer”
MARKETING 201: Create a custom tab
www.yourmarketingcoachonline.com
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PROMOTING YOUR EVENTS
Newsfeed
www.yourmarketingcoachonline.com
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PROMOTING YOUR EVENTS
Timeline Cover
www.yourmarketingcoachonline.com
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PROMOTING YOUR EVENTS
Facebook Offer Option
www.yourmarketingcoachonline.com
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WHAT
WE
COVERED
TODAY
1.
2.
3.
4.
5.
6.
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Why market on Facebook
Push vs Pull Marketing
10 Steps to Grow your Fan base
How to create engagement with your fans
Free book offer (101 Creative Ideas)
How to Promote on Facebook
www.yourmarketingcoachonline.com

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QUESTIONS
www.yourmarketingcoachonline.com
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