Why Every Business Owner Needs Google Plus
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Why Every Business Owner Needs Google Plus
- 1. WHY EVERY SMALL BUSINESS SHOULD HAVE A GOOGLE + ACCOUNT www.coachmisty.com
- 2. Hi, my name is Misty. I am a marketing coach. My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business. GOOGLE + www.coachmisty.com
- 3. What we are going to learn today: 1. The difference between and 2. What can do that can’t 3. Tools offers that every small business owner can benefit from GOOGLE + www.coachmisty.com
- 4. Why you are here… YOU WANT TO GROW www.coachmisty.com
- 6. GOOGLE+ Social Media Allows Us To… • Educate the consumer • Increase our customer service • Build communities of supporters…and share it with the world! • Capture leads • Create an open line of communication www.coachmisty.com
- 7. Social Media Works. GOOGLE + We need to determine… If we are willing to learn If we are willing to invest time If we are willing to expose our business And determine the BEST Social Media platform for our business. www.coachmisty.com
- 9. Social Media “LINGO” GOOGLE + FACEBOOK GOOGLE+ Update, Post, Share Update, Post, Share Newsfeed Stream Friend Circle Like +’ed Friends / Fans Followers Tag Mention Fan Page Page Facebook Groups Google + Communities www.coachmisty.com
- 11. “Google+ is Google itself. We’re extending it across all that we do —search, ads, Chrome, Android, Maps, YouTube— so that each of those services contributes to our understanding of who you are.” -Bradley Horowitz, Vice President, products for Google+, Google. Wired, September 27, 2011 GOOGLE + www.coachmisty.com
- 12. Improved Search Engine • Social search integration • When you post publically the content becomes searchable (even outside G+) • Visibility (Facebook 17%......Google + 100%) DIFFERENCES
- 15. DIFFERENCES Google Plus Local • Previously called Google Places • Part of Google’s indexing…which means they come up in search results • Searches are influenced by reviews and ratings www.coachmisty.com
- 16. www.coachmisty.com DIFFERENCES • No friend request needed (circle to be circled) • Add entire categories…or just one individual • Share selectively…or publically (17% FB vs 100% G+) • Create circles to speak DIRECTLY to your customer/prospect needs • NOTE: Others do not know what “circle” they have been added to.
- 22. DIFFERENCES Better Mobil App • Android 57% market share www.coachmisty.com
- 23. TIPS Pro Tip(s) • Be sure to add the +1 button to your website • Use keywords in your headlines • “Around Titles” create tags..that help with ranking • Include links in your introduction • To your other social media sites • To your website • To landing pages www.coachmisty.com
- 25. WHAT DO I POST? 101 CREATIVE IDEAS OF CONENT TO SHARE ON TO ENGAGE YOUR AUDIENCE www.coachmisty.com
- 26. WHY EVERY SMALL BUSINESS SHOULD HAVE A GOOGLE + ACCOUNT www.coachmisty.com
Hinweis der Redaktion
- I am primarily going to share with you Google + features that would interest the business owner…I am going to assume that you know what Facebook can / can’t do on a basic level
- Grow your business
- All social media sites can offer the business owner different value…
- Larger cover photo Post larger pictures Post larger videos Uncluttered design
- Google+ gives Google a deeper vision of their individual users.Google+ helps Google improve their search quality (compete with Bing)You will see why this is also important to small business…
- Raise you hand if you use Google Search Bar for internet searching…
- You increase your odds of gaining targeted visits from organic searches Shares and +1’s act like social recommendations….which help you rank
- When you post publically the content becomes searchable (even outside G+)
- Google + helps you filter through the “cyper junk”
- Algorithims set up to promote valuable content
- Connect with other engaged professionals vs. Facebook whois fulled with a ton of “cyber junk”….games and such Google + focused on building actual relationships
- Share example of when you could use #
- Features
- Reduce travel expenseProvide summary of 1-on-1 meetings (recordings)