Capture leads 24/7 for small business

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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
.
1. The 10 Best Lead Magnets you can offer to
capture leads online
2. Where to post and share your offers for the
most exposure
3. How to convey the value of your lead magnet
so more people opt in
4. Lead capture mistakes
www.yourmarketingcoachonline.com
.

5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - CAPTURE LEADS 24/7 - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT IS A LEAD
MAGNET?
Is something that attracts and pulls towards.
A lead magnet must be perceived valuable
enough that individuals will exchange their
name and email in return for the it.
www.yourmarketingcoachonline.com
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BEST LEAD MAGNETS
Free eBook
www.yourmarketingcoachonline.com
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BEST LEAD MAGNETS
Free eCourse
www.yourmarketingcoachonline.com
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BEST LEAD MAGNETS
Free Webinar
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Chapters from a Paid Book
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Checklists (Whitepapers)
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Video Recordings
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Trials
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Samples
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Live Event
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Giveaways
www.yourmarketingcoachonline.com
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10 BEST LEAD MAGNETS
Free Consultations
www.yourmarketingcoachonline.com
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FREE!!!
www.yourmarketingcoachonline.com
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WHERE TO POST FOR OPTIMAL
EXPOSURE?
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Social Media (viralability)
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Facebook
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Google Plus
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SlideShare
•
Pinterest
•
Linkedin
Blog
Optimize it for Organic Search (SEO)
Facebook and Google AdWords
Internal (Email and Newsletter)
www.yourmarketingcoachonline.com
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CONVEY VALUE
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Define your target market
Create a Headline that matches your offer
Add trust elements
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Anti-spam statement
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Testimonial (share count)
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Media mentions
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Content preview
Write a short persuasive paragraph (relate to your audience)
Bullet point benefits your audience will receive
Use an appropriate image
www.yourmarketingcoachonline.com
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20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - CAPTURE LEADS 24/7 - - - - - - - - - - - - - - - - - - - - - - - - .
LEAD CAPTURE MISTAKES
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Headline too “catchy” and not clear enough
Asking for too much info
Adding too much info (less is more)
Not offering true value
www.yourmarketingcoachonline.com
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QUESTIONS
www.yourmarketingcoachonline.com
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22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - CAPTURE LEADS 24/7 - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
.
1. The 10 Best Lead Magnets you can offer to
capture leads online
2. Where to post and share your offers for the
most exposure
3. How to convey the value of your lead magnet
so more people opt in
4. Most common lead capture mistakes
www.yourmarketingcoachonline.com
.

23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - CAPTURE LEADS 24/7 - - - - - - - - - - - - - - - - - - - - - - - - .
ACTION STEPS
1. Generate ideas for VALUABLE magnets
2. Take advantage of the “Launch It” discount
3. Attend my next webinar 
www.yourmarketingcoachonline.com
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