In this session you will get an overview of how affiliate marketing works; learn how to find complimentary products and services to promote and walk out with seven successful affiliate marketing strategies to monetize your blog immediately.”

1. Successful Strategies
for Monetizing Blogs
Using Affiliate
Marketing
Missy Ward
Co-Founder, Affiliate Summit,
Inc.
@MissyWard

2. @MissyWard

3. Don’t Be Like This Dude
http://www.missyward.com/ASE12
@MissyWard

4. Make Money With Your Blog Using Affiliate
Marketing
Key Points:
“In this session you will get an overview of
how affiliate marketing works; learn how to
find complimentary products and services to
promote and walk out with seven successful
affiliate marketing strategies to monetize
your blog immediately.”
@MissyWard

5. Reasons Why Bloggers Won’t
Monetize
m
mo ney fro "Display
"Making y turns it hur t m y
i n g a ds
wil
a hobb iness." blog traf l
us f ic. "
into a b
"It's too hard to make
money from a blog."
"Bl
ogg
for ing i say
val m s
ue e, th just 't tak e what I
in m ere fun "Peo ple won y k now
I'm
i f th e
y c 's n
ont o s eriously y off my site."
ne
ent
." ma king mo
@MissyWard

6. Why Monetize?
• Subsidize operational costs to keep blogging hobby afloat.
• Create an additional part-time income stream.
• Career shift from employee to self-employment.
@MissyWard

7. When?
The Million Dollar
Question
@MissyWard

8. Build Now, Monetize
Later
Reader’sfocus drawn to content rather than
ads *may* build a stronger audience faster.
Not knowing when the “right time” is.
Underestimating value of traffic *may* leave
money on table.
Redesigning site to include ads and time
investment to discover that readers may not
be buyers.
@MissyWard

9. Build Now, Monetize From the
Start
• Some money is better than no money.
• No need to redesign when ready for ads.
• Consistent experience for users from day one.
• Learning what works early on *can* increase
potential income down the road. (products,
placements, ad-serving).
• New blogs *unlikely* to make significant money
without having traffic.
• Finding advertisers *can* be more difficult.
@MissyWard

10. Popular Ways to Monetize a
Blog
• Direct Advertising Sales / Sponsorships
• Paid postings
• Contextual Advertising (Google Adsense,
Chitika)
• Selling Your Own Product
• Membership Component (Forum, Premium
Content)
• Text Link Advertising (TextLinkAds, InfoLinks)
• Donations
• Affiliate Marketing
@MissyWard

11. What is
Affiliate
Marketing
@MissyWard

12. “ Affiliate marketing is selling
something you don’t own, to
people you don’t know and
earning a commission each time
you do.”
-Author Unknown
@MissyWard

13. @MissyWard

14. @MissyWard

15. @MissyWard

16. @MissyWard

17. @MissyWard

18. @MissyWard

19. @MissyWard

20. @MissyWard

21. @MissyWard

22. @MissyWard

23. @MissyWard

24. @MissyWard

25. What Affiliate Marketing is NOT
A way to get rich overnight
A scam
Multi-level marketing
For the easily discouraged
@MissyWard

26. Where To Find
Merchants and
Advertisers
with Affiliate Programs
@MissyWard

27. Affiliate
Networks
@MissyWard

28. Digital Products
& Software Networks
@MissyWard

29. CPA Networks
@MissyWard

30. Independent
Programs
@MissyWard

31. Affiliate
Program
Directories
@MissyWard

32. Check out what Your
Competition is Promoting
@MissyWard

33. How do I know what products or
services to promote/not promote?
• Promote products and services you use and believe in.
• Don’t stick to marketing what everyone else is
marketing.
• Find the “next big thing” in your niche.(Google Alerts,
Twitter, Facebook, Ebay Pulse, Google Insight, TV
advertising.
@MissyWard

34. Disclosure Policy
• 2009 FTC Ruling on Disclosure of
Endorsements for bloggers ($11k+ per post
fines)
• Clears up an ethical concerns allowing
freedom to make money while being
responsible for own reputation
• .
@MissyWard

35. Successful Affiliate
Marketing Strategies
@MissyWard

36. Video
@MissyWard

37. @MissyWard

38. V ideo Tips
• Oneload.com (Part of TubeMogul.com) for uploading & tracking on
top video sharing /social networking sites
• Include shortened link in Description on Youtube, etc. and as
overlay within video itself.
• Transcription on you blog w/links
• Embed clickable video on your blog using Viewbix (2 free/then 19.99
month and visit missyward.com/viewbix for tutorial) or LinkedTube
(Free)
• Merchant Video Creatives
• Keep video to no more than 1-1/2 to 2 minutes & include a call to
action (almost 60% will abandon at 2minute mark)
• YouTube Partner Program (Rev share ads on your videos)
@MissyWard

39. Email
@MissyWard

40. @MissyWard

41. RSS To Email Tips
• Google’s Feedburner: Free (Can run
Adsense automatically in email
• Aweber: $19/month up to 500
subsribers $29/2,500, $49/5,000, etc.
• Automated Weekly newsletters via
template with Aweber)
@MissyWard

42. Photos
@MissyWard

43. @MissyWard

44. Photo Tips
• Huge SEO opportunity for optimized images
(Think Google Images)
• Flickr – Embed on blog with Affiliate Links links
• Luminate and Stipple great tools to easily
share and monetize embeded images with
overlay ads, products in the picture (based on
tags). [Think Adsense for Images]
@MissyWard

45. Social
Sharing
@MissyWard

46. @MissyWard

47. Social Sharing Tips
• Remember relevancy and personalization is key
• Genuine Recommendations, Build relationships
• Avoid dropping direct Affiliate Links but rather bring them back
to your site to provide additional content
• Automation Plugins (Networked blogs, Twitterfeed, etc.)
• Sharing Plugins (Social Sharing Toolkit, ShareThis, etc.)
• Pretty Link Pro (Shrink, Cloak, Track, Stats, Keyword
Replacement w/ blog name in URL)
@MissyWard

48. Podcasting
@MissyWard

49. @MissyWard

50. Podcast Tips
• PodPress, PowerPress Plugin
• Look for Podcast Networks (GeekCast.fm)
• Syndicate to iTunes
• Affiliate links in show notes
• Transcription: Great for SEO
• (CastingWords.com $.75 /min & Up, Fiverr 12
minutes)
• Audible Podcast Affiliate Program (Audible
Pre-roll ad pays $15/ free trial)
@MissyWard

51. Automated
Commissionable
Links
@MissyWard

52. @MissyWard

53. Automated Af filiate Links
Tips
• SkimLinks, VigLink – Don’t need to sign up to Affiliate
Networks
• BounceLinks – Keep direct relationship with retailers
• They don’t overwrite existing affiliate links
• Simple install (plugin or code)
• Once installed can monetize even your old blog posts
@MissyWard

54. Offline
Marketing
@MissyWard

55. @MissyWard

56. @MissyWard

57. missyward.com/BWE12
@MissyWard