2. WHAT IS DISTRIBUTION CHANNEL ?
According to Kotler (1991: 279) distribution channel is a group company or
individual who has ownership of the products or rights of ownership to help
move the product or service when it is moved from producer to consumer.
According to David revzan.. pathway used by the flow of goods from producers to
intermediate goods and eventually into the hands of end users
Manajemen distribusi berbasis teori dan
praktek “david sukardi kodrat”
4. Function of Distribution Channel
Acording to Philip Kotler (1997 : 531-532), in a
distribution channel, distribution channel
members perform multiple functions
Information
Promotion
Ordering
Payment
Title.
Physical Possesion,
Financing
Risk Taking
Kotler (1997 : 531-532)
Manajemen pemasaran kotler
5. Modern distribution channel
Modern distribution channels, is a new way to distribute goods
through retail stores are modern and comfortable.
providing service and good quality goods to consumers,,
provide added value in shopping for consumers,,
http://oluwabamidele.blogspot.com/ & manajemen pemasaran kotler
6. retail management
retail business is covering
all activities in direct sales
to consumer end, for
personal needs , not
business..
Acording, kotler (2001;56)
Manajemen pemasaran kotler
7. Retail store
retail store is Minimarket
companies whose Supermarket
primary function sells Hypermarket
products to consumers Convenince store
end for personal use grosir
Manajemen pemasaran kotler & manajemen distribusi teori dan
prakterk “david sukardi kodrat”
8. Minimarket
a modern grocery store
small-sized (100m2 s / d 999m2)
implement self-service system
daily needs
9. supermarket
full and varied products
Have parking area
medium-sized (1.000m2 s / d 4.999m2)
10. hypermarket
full and varied products
Have parking area
Full facilities
Have parking area
11. Convenience store
Convenience stores are retail like a mini, but more
selling food and drinks ready meals and is open 24
hours. comfortable waiting facilities,, Convenience
stores usually can be found in crowded places, gas
stations, and other public spaces
12. wholesale
Here all the items available.
loading and unloading in the wholesale
Have parking area
5000 m2 area
cheaper price
14. positive impact of retail stores
absorb labor
increased consumer satisfaction
Asosiasi perusahaan retail indonesia(Aprindo),
15. negative impact of retail stores
threat to traditional markets
threat to the micro sector
poor distribution of income in society
Source: ac nielson,appsi,kompas
16. Distribution in SCM
Indrajit and Djokopranoto According Winardi
(2005) "supply chain" is a (1989:299) is the
series of relationships distribution channel is an
between companies or intermediate group closely
activities that carry out the related to each other and
distribution of supplies of distribute the products to
goods or services involving the buyer.
a continuous relationship
of goods, money and
information from the place
of origin to the buyer or
customer, either from
upstream to downstream
or otherwise
17. Chopra and Meindl (2001) that
there are five main actors IN SCM
SUPPLIER MANUFACTURER DISTRIBUTITOR RETAIL
CUSTOMER
18.
19. CONCLUTION
is modern distribution channels is a new way of
delivering goods to consumers using intermediaries
modern retail stores, including mini market,
supermarket, hypermarket, grocery and convenience
stores,