1. Labeling:The Elusive Missing Basic David E. GoldbergIllinois Foundry for Innovation in Engineering Education University of Illinois at Urbana-ChampaignUrbana, Illinois 61801 USAdeg@illinois.edu

3. Very important to learn names of components, subsystems & systems of technology.

4. Important to assign labels to patterns in data or new systems.

5. Use and assignment of terms such a commonplace don’t even notice.

6. Sometimes think that equations and numbers are the only tech objects worth knowing.

8. Socrates and Dialectic Socrates was a pain in the neck. Walked around Athens asking everyone impossible questions. Then proved their answers were wrong, but rarely gave an answer himself. Nonetheless, Socrates’s method was useful. Dialectic (continuing sequence of questions & answers) trying to probe what & how things really are (or might be). Socrates (470-399 BCE)

10. Objects: who & what?

11. Quantity: how many & how much?

12. Position in space: where?

13. Position in time: when?

14. Influence & cause: how?

16. Names & Labels Names as conventional terms used to identify something. Labels as tentative naming of phenomenon as part of criticial/creative process. Time + social acceptance: label  name. Consider Extant tech names. Labeling of new/unknown phenomena.

18. With a circle and a label or name.

19. Back of the Napkin is as much about names/labels as about diagrams/pictures.

21. Encyclopedia: www.accessscience.com

22. Web: www.howstuffworks.com

23. Catalogs: www.grainger.comwww.alliedelec.com

24. Trade press:www.entertainmentengineering.comwww.foodengineeringmag.com

26. Mixer 11

27. Flour Dusters 12

28. Die Cutter 13

30. Descriptive

31. Memorable

32. Why is this important?

33. Focuses attention on thing named.

34. Saves time in reference to the phenomenon.

35. Starting point for further modeling.

36. Permits easy social spread of the concept.

37. Examples from news, politics & business.

39. Abbreviations, Acronyms & Initialisms 3 terms: Abbreviation: shortening of word or phrase. Acronym: abbreviation that can be pronounced as a word. Initialism: abbreviation formed from initial letters of words. Engineering uses abbreviations as shorthand for longer term. Abbreviation: iFoundry (Illinois Foundry for Innovation in Engineering Education). Acronym examples: SNAFU (situation normal all fouled up), BASIC (Beginner's All-Purpose Symbolic Instruction Code). Initialism examples: Background, purpose, roadmap: BPR (background, purpose, roadmap), CSL (Coordinated Science Laboratory). Rules of usage: lower case for term unless it is a proper name. Use of an abbreviation can signal an important label or local term of art. Example: The missing basics (MBs) are important to an engineer’s education.

40. Return to Tortilla Problem Labeling as initial step in solution. Recall problem was too much dusting flour. What names might we assign to this problem?

42. Made to Stick model:

43. Simple

44. Unexpected

45. Concrete

46. Credible

47. Emotional

48. Stories

51. Engineering school spends little time on the names of things. You should do otherwise.

52. Labeling is a critical step in further inquiry.

53. Label may be enough of a model, or more modeling may be necessary.