Star Corporate Presentation

1. STAR AGRO
MARINE EXPORT PVT LTD
CORPORATE PRESENTATION
September, 2015
among the first Indian frozen seafood facilities to launch 100% ‘hand crafted shrimp’ to the
world markets

2. Agenda
• Corporate
• Product Capabilities
• Our Brands
• Facilities
• Accreditations / Certifications
• Why star
• Practices - sustainability , ethical
• Social Responsibility
• Financials
• Going forward

3. Confidential Information, The information contained herein is subject to change without notice.
Corporate - Factsheet

4. Confidential Information, The information contained herein is subject to change without notice.
Factsheet
Founded in 1998
People
450 People
Organization
Presence
India
USA
UK
Group
• Star Agro Marine Exports (P) Ltd
• Star Aqua International
• Star Hatcheries (P) Ltd
• Star Agro Marine Foods Ltd
• Star Agro Marine Inc
Farms and Factory
@
• 4 farms in Nellore district
• 94 ponds with 10 tons of HO
shrimp per harvest per pond
• CP Feed, Avanti Feed, India,
BAP Dec 2014, BAP mid 2016
• 4800Sqmt factory running 2
shifts and 24*7
• 9000MT per year processing
capacity
Contact Details
Founders
Shaik Abdul Aziz
Shaik Abdul Jallel
experts in sourcing and
exporting sustainable
shrimps, manufacturing,
aquaculture farming and
Hatchery production

5. Completeness Of Our Offering
v
v
Sourcing, Seeding & feeding
responsible breeding, using best in class feeds
Farming
responsiblly cultivating, harvesting, processing &
packaging premium value-added white shrimp
v
Processing
ramped up for an increased output of 10,000 metric tons including
an in-house hatchery & doubling farm supply base to 400 hectares.
v
Packaging
fast, accurate & reliable Multi-head weighing machinery permitting
a vast array of packaging options (white label and otherwise)
v
Logistics
marketed & managed via our downstream wholly owned sales entities in
the UK & North America with strong alliances and partnerships globally
v
v
v
v
v
Partnerships
a diverse and enduring history of relationships across the globe, getting a thumbs-up from
discerning customers in the USA, Europe, Japan, Australia and the Middle East
Social Responsibility
community outreach programs, social-ethical
practices & economic balance
Eco Friendly Practices
active concern for the environment, health & safety of
our human assets
Quality and Certifications
GAA/BAP Farm and Plant Standards and wide array of
certifications
Sourcing / Supply Chain
manage all facets of our supply chain ensuring
both quality and reliability
A Sustainable
Ecosystem
Best Facilities, Product &
Service Level Compliance
among the first Indian frozen seafood facilities to launch 100% ‘hand crafted shrimp’ to the world markets

6. COMMITMENT TO QUALITY
Dedicated to quality, we pride ourselves on being a
team of genuine, passionate people. We nurture an
unwavering commitment to high efficiency, focused
service, sound ethics and environmental concern in
everything we do
Products are responsibly farmed, harvested &
processed, using aquaculture practices that conform to
protocols exceeding The Food & Agriculture
Organizations Global Food Safety Initiative
benchmarks.

7. Operations, Infrastructure
- Brief
Operations, Infrastructure
- Brief
Operations, Infrastructure
- Brief
Star Marine
Agro, Inc - USA
Star Aqua
International - India
Star Marine Agro
Foods Ltd - UK
Operations,
Infrastructure - Brief
Star Agro Marine Exports (P) Ltd - India
Organization Structure
Operations, Infrastructure
- Brief
Star Hatcheries
(P) Ltd - India

8. Confidential Information, The information contained herein is subject to change without notice.
Key Milestones

9. Milestones
Founded By Shaik Abdul Aziz, Shaik Abdul Jaleel
1998
2002
State of art IQF Cooking & Freezing Facility. Expanded to North America
2005
Purpose built production facility – Created STAR AGRO MARINE EXPORT LTD

10. Total Quality Control Management – Certifications include BRC, SEDEX, Best Aquatic Practices
2008
2010
Started Direct Marketing of hand craft shrimp products to
Big Box, Traditional Retail and Major Food Service Operators
2012
Launched Wholly Owned Sales Logistics Subsidiaries in UK & North America
2015
Star Agro Marine Export Limited – Remains India’s largest, most passionate hand producers of
premium farmed white shrimp

11. Increased output of 10,000 metric tons
Adding in-house hatchery
Doubling farm supply base to 400 hectares
New Facility
New facility exclusively focused on value-added shrimp production
4200 square meter facility will for fast, accurate & reliable multi-head weighing machinery permitting a
vast array of packaging options for our customers.
a total separation between high & low care production zones.
New Sales and Marketing Strategies
Strengthen our UK & North America operations via strategic sales, marketing and logistics
FUTURE

12. Vision
• To become a 4 star BAP accredited and integrated
producer of farmed warm water shrimp. Offering full
traceability from feed through to the finished product.
• Focus on continuity of quality and supply, commercial
and market trends, sustainability, ethical,
environmental and with a high level of service and the
willingness to work with our customers in support of
their needs and requirements.

13. Confidential Information, The information contained herein is subject to change without notice.
Product Capabilities

14. Seed Testing
before stocking
Batch wise
feed testing by the mill and at farm
Tight control and adherence to farming
guidelines, complete traceability of the
inputs.
SEED FEED DIRECT FARMER
Pre Harvest test by the
Internal lab
FARM
Pre export testing in external Lab Positive
release
PROCESSING PLANT
Antibiotic Free Products
To ensure pure, natural and delicious offerings, each product coming out of Star Agro is responsibly grown, handcrafted, sensibly processed, flash
frozen within hours from the pond, and free from any chemicals, antibiotics, artificial growth hormones, or poultry and mammalian products in
feed.

15. OUR BRANDS - STAR
Shrimp
• Cooked & Raw TO
• Cooked & Raw PD
• Raw PD Blocks
• Cooked & Raw HLSO
• Cooked & Raw Whole
• Butterfly, EZ peel, Skewer
• Marinade
• Fresh Water
White labeling – we create brands. We craft products to customer
specifications and package aligned to the branding needs

16. CAPABILITIES
• Head On, Whole Shrimp for further cooking in the EU
• Head On, Whole Shrimp for Asian & Latin markets
• Needle Deveined Raw & Cooked Shrimps
• Cooked In Shell, Hand Peeled SKUs
• Skewered Dry & Wet Marinated SKUs
• Shrimp Rings & Trays
• Fresh water
• Breaded & Battered (coming soon)
• Par Fried / Tempura (coming soon)

17. CAPABILITIES
Fish
• 1
• 2
• 3
• 4

18. RECIPES
• American Barbecued Shrimp
• Spiced Grilled Shrimp and Okra
• Grilled Lemon-Bay Shrimp
• Prawns with garlic butter
• Indian Grilled Shrimp with cilantro mint chutney
• Prawn Masala
• Shrimp Jalfrezi
• Shrimp Scampi Pasta
• Shrimp Rava Fry
• Shrimp Biryani
• Shrimp in Wok
• Indian Coconut Shrimp
and many many more from ‘Chef Lab’..

19. CUSTOMERS
Top 5 customers
• C&S Wholesale Grocers
• Safeway
• Stavis Seafood
• CPF
• The Big Prawn Company
and many more in USA and UK

20. Confidential Information, The information contained herein is subject to change without notice.
Facilities

21. Confidential Information, The information contained herein is subject to change without notice.
RESOURCES
People
• Staff on rolls - 450
• Live-in Staff – 108
• Quality Control & Assurance - 15
• Lab / R&D - 3
Infrastructure
• 4800Sqmt factory running 2 shifts and
24hours*7days a week
• 9000mT per year processing capacity
• Raw Block (4 block freezers) =0.75mT/hour
• Raw Peeled IQF New Giro =1.2mT/hour
• Cooked IQF =0.6mT/hour

22. SEED & FEED
• All Star Agro shrimp are meticulously sourced by
our talented team.
• Seed Testing before stocking in the farm
Internal/external lab
• Best in class feeds from CP Feed, Avanti Feed,
India, BAP Dec 2014, BAP mid 2016
• Feed testing by the mill and at farm level batch
wise Internal lab

23. FARMS
• All of our products are responsibly farmed,
harvested & processed
• We use aquaculture practices that conform to
protocols exceeding The Food & Agriculture
Organizations Global Food Safety Initiative
benchmarks.

24. PROCESS
• Two decades of exponential volume growth & an
exhaustive and all-out factory modernization
LOADING
CLEANING
PRE PROCESSING

25. PROCESS
• Strict mandated quality control standards ensure
that our product is segregated and processed at
our top-of-the-line factory equipped with Steam
Cooking Lines, IQF & Blast Freezing alternatives,
Trolley and Contact Freezing technology, Flake Ice
Makers plus modern Cold Storage Rack system
warehousing.
GRADING
PROCESSING
PROCESSING

26. PROCESS
REMOVE MISFIT
PROCESSING TO FREEZER
SORTING
• All of our products are responsibly farmed,
harvested & processed, using aquaculture
practices that conform to protocols exceeding The
Food & Agriculture Organizations Global Food
Safety Initiative benchmarks.

27. PROCESS
• We also support GAA/BAP FARM & PLANT
STANDARDS with current BAP & BRC
certifications.
TEMP CHECK
PROCESSED
PACKAGING

28. PROCESS - PACKAGING
• Hand Filled Poly Pouches
• Hand Filled Inner boxes
• Automated, horizontal, form/fill/seal poly bagging
system to portion control packs down to 3 oz
• White labelling – Package design aligned to
customer branding needs

29. PROCESS – Adherence and QA
• ISO 22000:2005
• USFDA approved
• BRC (version 6)
• BAP
• SEDEX Social Ethical
• HACCP
• ACC certified for best aquaculture practices
• SGS 3rd party product inspection available

30. PROCESS - EQUIPMENT
• Plate Freezers: Capacity 20 M/T Daily
• IQF Tunnels: 2 tunnels
• Freezing Style:
• Block Freezing: 4 plate freezers
• IQF Freezing: 2 tunnel freezers
• Freezing Weight Capacity by Type :
• RHSO Blocks: 20 tons /day
• Raw Peeled Products IQF: 22 tons /day
• Cooked Products IQF: 12 tons /day

31. PROCESS - SUPPLY CHAIN, LOGISTICS
• Exclusive fleet of refrigerated trucks and external
cold stores, ensuring smooth transit and maximum
freshness

32. Confidential Information, The information contained herein is subject to change without notice.
Accreditations and
Certifications

33. ACCREDITATION & CERTIFICATION
• Dedicated to quality, we pride ourselves on being a
team of genuine, passionate people.
• We nurture an unwavering commitment to high
efficiency, focused service, sound ethics and
environmental concern in everything we do

34. Confidential Information, The information contained herein is subject to change without notice.
Why Star ?

35. Confidential Information, The information contained herein is subject to change without notice.
Complete lifecycle Solutions
o Uncompromised product matching to
specification and delivery
o Paramount Quality
o World class facilities offered at India
price advantage
o Startup attitude and ever expanding
3600 sea
food
services
People and Process driven Delivery
o Our people own our delivery engine. We
follow a strict code of conduct that is
grounded in respectful treatment of our
colleagues & workers
o Our fair & thoughtful employee framework is
in perfect accord with ILO conventions &
empowered by SEDEX monitoring of our
sustainable & ethical supply chains
SUSTAINABLE
Product Range
Perfected and Certified Products
o Responsibly farmed, harvested &
processed, using aquaculture
practices that conform to protocols
exceeding” The Food &
Agriculture Organizations Global
Food Safety” initiative
benchmarks
PREDICTABLE
Delivery
KEY DIFFERENTIATORS

36. Confidential Information, The information contained herein is subject to change without notice.
Practices – Ethical, Sustainable
& Socially Responsible

37. ETHICAL & SUSTAINABLE
• Active concern for the environment, health & safety
• Free Medical Aid For Staff and the Needy
• Education Sponsorship For Deprived Children &
Higher Education Students
• Interest Free Loan For Employees

38. SOCIALLY RESPONSIBLE
• Community Welfare Scheme
• HAAC Trust
• Local Community Support Projects

39. Opportunity to Invest

40. Confidential Information, The information contained herein is subject to change without notice.
Financials

41. Confidential Information, The information contained herein is subject to change without notice.
TOP 5 US CUSTOMERS AND THEIR REVENUE
CONTRIBUTION
46%
21%
12%
11%
10%
C&S WHOLESALE
GROCERS, INC.
STAVIS
SEAFOOD, INC.
SAFEWAY, INC.
RESTAURANT
DEPOT
ENTERPRISES
CHOICE CANNING
COMPANY, INC.
• Segments may vary, but only use, one
accent color and the permitted values of
black.
• All other copy is black.
• Bullets are 14 pt..
• Pie segment percentages are 14 pt.
• Pie legend is 14 pt.

42. Confidential Information, The information contained herein is subject to change without notice.
SALES NUMBERS
0
1
2
3
4
5
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016
India USA UK
• Sales numbers in lakhs made during the periods mentioned

43. Confidential Information, The information contained herein is subject to change without notice.
SALES TRENDS
• Data may vary, but only use Star orange, one red color and the permitted values of black.
0
1
2
3
4
5
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016
Accent color Value of black Yellow

44. Confidential Information, The information contained herein is subject to change without notice.
Going Forward

45. GOING FORWARD
New Facility
• New facility exclusively focused on value-added
shrimp production
• 4200 square meter facility will for fast, accurate &
reliable multi-head weighing machinery permitting a
vast array of packaging options for our customers.
• a total separation between high & low care
production zones.
New Sales and Marketing Strategies
• Strengthen our UK & North America operations via
strategic sales, marketing and logistics

46. THANK YOU
THANK YOU
INDIA
Star Agro Marine Exports Pvt. Ltd.
Nellore, Andhra Pradesh, India
UK
Star Agro Marine Foods Ltd
Regents House, Bath Avenue,
Wolverthampton, WV1 4EG, UK
USA
Star Agro Marine Inc
133 N San Gabriel Blvd.,
Suite 204, Pasadena, CA 91107