This document discusses a marketing campaign conducted by Gaadi.com to engage their target audience of males who like going out and making decisions. They focused on bollywood themes related to cars to create "Gaadiwood" posters. They also started the #MeriPehliGaadi conversation on Twitter to drive nostalgia about people's first cars, receiving over 1000 tweets and trending nationwide. Additionally, their #GaadiShutterbug campaign encouraged people to share photos of beautiful cars they had taken, receiving over 200 entries within 30 days.

5. Identifying the target audience
• SEC A,B
• Males (as per Gaadi.com Facebook page
Insights)
• People who like ‘Going Out’
• Decision Makers

6. • One domain which felt will be liked by this
audience- BOLLYWOOD

7. • Hence we combined Bollywood and
Gaadi.com and came up with…

8. • Bollywood+Gaadi.com= Gaadiwood

9. • For Gaadiwood, we switched famous movie
posters with the theme ‘Gaadi’
• And the result was…

10. • Gaadiwood posters

11. • This gave us the first push to the engagement
on the page

12. • Ultimately

18. • Everyone has various emotions attached with
their first car, hence we decided to let people
remember that time fondly and become
nostalgic

19. • We chose to host a conversation on twitter,
with the followers, with questions that will
drive interaction
• (Questions)

20. • Within a few minutes, tweets started pouring
in
(screenshots)

21. • Within an hour, we received more than 1000
tweets, which resulted in #MeriPehliGaadi
trending nationwide

22. • To add the effect, we created interesting
posters out of some of the witty responses

23. • Result was that we had more than 87,80,913
impacts and a reach of more than 500,242

27. • Louis Ck

28. • #GaadiShutterbug

29. • People love to click pictures of beautiful cars
but that beauty stays inside their hard drives.
• This campaign let people share their clicks
with us and our followers on Facebook,
Twitter and Instagram

30. • Within one week of the launch, we received
72 entries, out of which we featured some of
them on our 6 lakh car lovers Facebook page.

31. • By the end of the campaign we received 230
entries in a span of 30 days