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Social Media for Repository Managers June 2012
- 1. Misha Jepson June 2012 Graduate School and Research Services Coordinator Advocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online http://epubs.glyndwr.ac.uk
- 2. Why whisper when you can shout? Introduction Marketing The Repository The University Yourself NASA Goddard Photo cc
- 3. Marketing in a new age Social Media 2 years of learning It is a whole new world out there and we can be part of it Leaflets & Posters emails and internal news Presentations Competitions
- 4. Social Media What are your future plans? Copyright Misha Jepson 2011
- 5. Social Media the future? Share http://www.youtube.com/watch?v=3SuNx0UrnEo Open Access & Social Media go hand in hand Who can you reach? Internet Minute http://www.cloudtweaks.com/web/content/Cloud-Comput Copyright Aphrodite
- 6. Branding and Marketing © art designer PLoS cc Misha Jepson Google search Do people know About your repository link Who you are Copyright Misha Jepson 2011 What you do Copyright Misha Jepson 2011
- 7. Linking to the Repository Website Links = higher Google ranking RSS feeds example Ensure all your sites are linked check by searching via Link:your url
- 8. News and You Twitter (108 followers) @glyndwr_repos twitter Facebook link LinkedIn 55 million members, your profile, collaboration, mention articles Link
- 9. Marketing and sharing Slide Share link Researcher Newsletter scribe Moodle Blog link http://glyndwrgraduateschool.edublogs.org/
- 10. Links Blog Slideshare* Newsletter OA Moodle Repository RSS Feed Facebook Twitter news LinkedIn Other *
- 11. How to share quickly and easily
- 12. Date introduced Does it work? Slid e sh are Fac ebo ok Blo g Tw New itter sl e t ter 484 visits wider coverage
- 13. What scares you ? Copyright © Publishers rules http://www.sherpa.ac.uk/romeo Damaging your reputation, representing your organisation, Post/pre print Post print Pre print No not having anything to say? Copyright Misha Jepson 2011
- 14. Tips Don’t share private info. Once online its there forever Monitor accounts for spam Interact with followers If you find something interesting share it with others
- 15. Your next step Gain support Be safe Have Fun Copyright Alexindigo cc.
- 16. Social Media Getting Started Twitter 140c, talk about your area of interest https://twitter.com/ Twitter explained here Hootsuite accounts link LinkedIn 55 million members, your profile, networking, tweeter feed http://www.linkedin.com/static?key=what_is_linkedin Shorten URL’s Bitly Facebook http://en-gb.facebook.com/
- 17. Any Questions? Copyright Misha Jepson 2010 Misha Jepson Glyndŵr University Research Online d.jepson@glyndwr.ac.uk