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An IBM Cloud Offering
        Decoder
                        cBU07


                            Megan Irvine, WebSphere Education




©2012 IBM Corporation
Agenda
       ●    A brief history of cloud (from my POV)
       ●    The questions and challenges that shape cloud
            offerings
       ●    Types of clouds
       ●    Cloud entry points
       ●    IaaS, PaaS, and SaaS offerings
       ●    IBM SmartCloud
       ●    New stuff!
       ●    How to cloud-enable your environment

©2012 IBM Corporation
In the beginning...
       ●    What is a cloud?
       ●    What is NOT a cloud?
       ●    IBM SmartCloud formerly known as IBM Smart
            Business Development & Test cloud
       ●    ISDM and TSAM...



                                +          =

©2012 IBM Corporation
What is a cloud?
       ●    Agility                ●   Reliability
       ●    Accessibility          ●   Scalability
       ●    Cost savings           ●   Security
       ●    Flexibility            ●   Reduce complexity
       ●    Workload management    ●   Measurability
       ●


       ●


       ●                 What is not a cloud?


©2012 IBM Corporation
Asking the right questions
       ●    Why are you looking at cloud?
       ●    What do you want to do with cloud?
       ●    Where do you fit into the cloud-scape?
       ●    How will you cloud-enable your environment?
       ●    What applications (or workloads) can be migrated to the
            cloud?
       ●    Where to deploy cloud services (public, private, or
            hybrid cloud)?
       ●    How to enable applications or workloads for cloud
            deployment?


©2012 IBM Corporation
Cloud challenges
       ●    Security
              ●    How to secure applications and data on the cloud
              ●    How to secure the operational environment
       ●    Integration
              ●    How to deliver existing applications, data or services
                   on the cloud at same service level
              ●    How to integrate legacy systems
       ●    Control
              ●    How to ensure that cloud services are used
                   appropriately within an organization

©2012 IBM Corporation
Types of clouds
            Enterprise                       Enterprise
            data center                      data center            Enterprise     Enterprise
                                                                        A              B



                                              Managed                          Shared
          Private cloud
                                            Private cloud                   private cloud


                                       Enterprise                   Hybrid cloud
                          User X           B
       Enterprise
           A                       User Y



                        External (public)                                    External (public)
                                                            Private cloud
                             cloud                                                cloud

©2012 IBM Corporation
IaaS vs. PaaS vs. SaaS
       ●    The distinction between PaaS, infrastructure as a service (IaaS)
            and software as a service (SaaS) can be unclear at times
       ●    PaaS provides a set of automated and intelligent services and
            tools that sit on top of the infrastructure services provided by
            IaaS.
       ●    PaaS is distinct from software as a service (SaaS)
       ●    SaaS is a ready-to-use application as a service
       ●    PaaS allows you to create differentiating applications for your
            unique business




©2012 IBM Corporation
What do you want to do with cloud?
       ●    Cut IT costs and reduce complexity
       ●    Accelerate application development, testing, and
            deployment
       ●    Transform business processes
       ●    Build your brand
       ●    Innovate with speed and efficiency
       ●    Drive sales and profitability
       ●    Create, manage, and/or monetize cloud services


©2012 IBM Corporation
There's an offering for that
       ●    IBM servers and cloud-ready storage systems
       ●    Software
       ●    Services
              ●    IT services
              ●    Business services
              ●    Analytics-based services
              ●    Consulting services
              ●    Integrated solutions
              ●    Security solutions and services
       ●



©2012 IBM Corporation
Where do you fit in?
           What do you want to do with                        Solution
                     cloud?
       Cut IT costs and reduce complexity          Cloud enable your data center


       Accelerate application development,        Leverage cloud platform services
             testing, and deployment


      Transform business processes, build         Use business solutions on cloud
      your brand, innovate with speed and
      efficiency, drive sales and profitability



      Create, manage, and monetize cloud          Become a cloud service provider
                   services


©2012 IBM Corporation
Choose your own adventure:
                            cloud entry points
        Cloud enable your     Leverage cloud       Use business       Become a cloud
           data center       platform services   solutions on cloud   service provider

        Infrastructure as     Platform as a       Software as a       Cloud service
         a Service (IaaS)     Service (PaaS)      Service (SaaS)        provider




©2012 IBM Corporation
IBM SmartCloud
     Cloud capabilities that are built upon a common platform, with a commitment to open standards



                                                Business Process as a Service
                                                Business Process as a Service
                                                    Software as a Service
                                                    Software as a Service



                                                        Platform as a Service
                                                        Platform as a Service



                                                   Infrastructure as a Service
                                                   Infrastructure as a Service


                                               Design
                                               Design           Deploy
                                                                Deploy          Consume
                                                                                Consume




                        Foundation
                        Foundation                                    Services
                                                                      Services                                   Solutions
                                                                                                                 Solutions



    Private & Hybrid Clouds              Managed Cloud Services                            Cloud Business Solutions
       Cloud Enablement Technologies
       Cloud Enablement Technologies     Infrastructure and Platform as a Service
                                         Infrastructure and Platform as a Service         Software and Business Process as a Service
                                                                                          Software



                           Commitment to open standards and a broad ecosystem


©2012 IBM Corporation
IBM SmartCloud                      Consum
          Solutions                        e
    Cloud business solutions; SaaS and
                 BPaaS
                                                         Business Process as a Service

       IBM SmartCloud                    Deploy               Software as a Service
          Services
     Managed cloud services; IaaS and
                 PaaS
                                                       Platform as a Service Technologies

       IBM SmartCloud                                Infrastructure as a Service Technologies
         Foundation
      Private and hybrid clouds; Cloud      Design
          enablement technologies


          Cloud capabilities, built on a common platform, with a commitment to open standards


©2012 IBM Corporation
IBM SmartCloud Foundation




©2012 IBM Corporation
Private cloud
       ●    Consulting services
       ●    Integrated solutions
       ●    Middleware for virtual environments
       ●    Virtual infrastructure and management
       ●    Physical infrastructure
                                                     Enterprise
       ●    Integration                              data center

       ●    Cloud security solutions and services

                                                    Private cloud


©2012 IBM Corporation
Consulting services
       ●    Cloud strategy and design
       ●    Cloud transformation
       ●    Application development
       ●    Testing services
       ●




©2012 IBM Corporation
Create a cloud strategy
   Task                      Offering
   Evaluate your             Strategy and design services for a Cloud Infrastructure -
   infrastructure and        http://ibm.co/IBZKLr
   workloads                 Strategy and Transformation for Cloud Providers -
                             http://ibm.co/HuCp4O
   Analyze workloads         Workload Transformation Analysis for Cloud -
                             http://ibm.co/IC0h03
   Perform assessment        Strategy and Transformation for Cloud Adoption -
                             http://ibm.co/Ik9XAb
   Identify security risks   Security assessment services - http://ibm.co/HuuAvS
                             Security Strategy Roadmap - http://ibm.co/IbBWQb
                             Application Security Services for Cloud - http://ibm.co/Ii2PBK




©2012 IBM Corporation
Physical infrastructure
       ●    IBM systems for cloud -
            http://www.ibm.com/systems/cloud/
       ●    IBM cloud infrastructure/private cloud -
            http://www.ibm.com/cloud-computing/us/en/cloud-i
             ● Servers


             ● Storage


             ● Integrated cloud solutions




©2012 IBM Corporation
New IBM PureSystems
       ●    Just announced:
              ●    IBM PureFlex System: Expert at sensing and anticipating resource
                   needs to optimize your infrastructure.
              ●    IBM PureApplication System: Expert in optimally deploying and
                   running applications for rapid time-to-value.
       ●    Expert integrated systems
              ●    Flexibility of general purpose systems
              ●    Simplicity of an appliance tuned to the workload
       ●    Built for cloud
              ●    Integrated elasticity and virtualization capabilities
       ●    http://ibm.co/HHpiYo
              ●



©2012 IBM Corporation
Bundles and integrated solutions
       ●    IBM Workload Deployer -
            http://www.ibm.com/software/webservers/workload-deployer/

       ●    IBM SmartCloud Entry/IBM Starter kit on Power -
            http://ibm.co/IgUVsr
       ●    IBM SmartCloud Entry/IBM Starter kit on x86 -
            http://ibm.co/HrSbYt
       ●    IBM BladeCenter Foundation for Cloud -
            http://ibm.co/Ivu7qg
       ●    zEnterprise Starter Edition for Cloud – (PDF)
            http://ibm.co/HvLRB6
       ●    System z Solution Edition for Cloud computing -
            http://ibm.co/HSENv6
©2012 IBM Corporation
Middleware for a virtual
                            environment
   Task                       Offering

   Application server         WebSphere Application Server Hypervisor Edition -
                              http://ibm.co/HC0KmG
   Portal & web content       WebSphere Portal Server & IBM Web Content
   manager                    Manager Hypervisor Editions - http://ibm.co/HENs4W
   Enterprise service bus     WebSphere Message Broker Hypervisor Edition -
                              http://ibm.co/Ibyw4u
   Business process manager WebSphere Process Server Hypervisor Edition -
                            http://ibm.co/HvpKME
   Business monitor           WebSphere Business Monitor Hypervisor Edition -
                              http://ibm.co/HsNIcw
   Database                   IBM DB2 - http://ibm.co/HqSsKO
                              IBM Database Patterns - http://ibm.co/IC7nRY


©2012 IBM Corporation
Virtual infrastructure
                            management
   Task                           Offering
   Automate requesting,       IBM Service Delivery Manager - http://ibm.co/HtpPBy
   deployment, monitoring and Tivoli Service Automation Manager -
   management of cloud        http://ibm.co/HU2LGo
   computing services
   Build and manage a low-        IBM SmartCloud Provisioning - http://ibm.co/HsUfUA
   touch, highly scalable cloud
   Monitor performance and        Tivoli Monitoring for Virtual Environments -
   availability of multiple       http://ibm.co/Io7tSz
   hypervisors
   Manage storage for virtual     IBM Tivoli Storage Manager for Virtual Environments -
   environments                   http://ibm.co/HsyJdY
   Assess shared computing        Tivoli Usage and Accounting Manager -
   resource usage                 http://ibm.co/HwyoIE


©2012 IBM Corporation
Hybrid cloud solution: WebSphere
              Cast Iron Cloud Integration
       ●    WebSphere DataPower Cast Iron Appliance
            XH40
       ●    WebSphere Cast Iron Hypervisor Edition
       ●    WebSphere Cast Iron Live
       ●    WebSphere Cast Iron Express
                                             Hybrid cloud




                                                     External (public)
                                     Private cloud
                                                          cloud

©2012 IBM Corporation
Transform your data center
                                                            http://ibm.co/HQ4brv
   Task                                     Analytics-based Services Offering
   Extend the life of an existing data      IBM Server Optimization and Integration
   center                                   IBM Storage Optimization and Integration
                                            IBM Networking Strategy and Optimization
   Rationalize a data center                IBM Cloud Infrastructure Strategy and Design
                                            IBM Data Center and Facilities Strategy
                                            IBM IT Transformation Strategy and Design
                                            IBM Middleware Strategy and Design
                                            IBM Service Management Strategy and Design
   Design a flexible data center solution   Data Center Design and Construction
   that grows with you                      IBM Smart Business Storage Cloud
                                            IBM SmartCloud Enterprise
                                            IBM Networking Strategy and Optimization
   Optimize a data center; improve          IBM Managed Security Services
   performance and efficiency               IBM Smart Business Storage Cloud
                                            IBM Server Managed Services
                                            IBM Storage and Data Services
                                            IBM Tivoli Live
©2012 IBM Corporation
Security services
   Task                                      Offering


   Maintain compliance and security for      Virtual server protection for Vmware -
   virtual and cloud data centers            http://ibm.co/IYhFzv
   Administer, protect and monitor user      Identity and access assurance -
   access to resources                       http://ibm.co/HJj5Rm
   Assess your cloud security readiness Application and security services -
                                        http://ibm.co/Ii2PBK
   Build a security-rich cloud strategy      Security strategy roadmap -
   roadmap                                   http://ibm.co/IbBWQb
   Identify your cloud solution's security   Security assessment services -
   and privacy risks                         http://ibm.co/HuuAvS



©2012 IBM Corporation
IBM SmartCloud Services
   Virtual infrastructure:                       Virtual desktop:
   ●IBM SmartCloud Enterprise                    ●IBM Smart Business Desktop

   ●IBM SmartCloud Enterprise+




   Backup and recovery services:                 Managed security services
   ●IBM SmartCloud Archive                       ●IBM Hosted Application Security Management

   ●IBM SmartCloud Managed Backup                ●IBM Hosted Mobile Security Management

   ●IBM SmartCloud Virtualized Server Recovery   Management
                                                 ●IBM Managed Security Services

                                                 Management




©2012 IBM Corporation
IBM SmartCloud Enterprise
       ●    IaaS offering
       ●    Development and test
       ●    Batch processing
       ●    Web site hosting
       ●    Business applications
       ●    Business partner
            offerings
       ●    http://ibm.co/J3MIbt
                                    IBM SmartCloud Enterprise portal


©2012 IBM Corporation
IBM SmartCloud Enterprise+
       ●    Technology platform
       ●    Managed cloud, designed to support business-
            critical workloads
       ●    Management, support and deployment
       ●    Availability and performance
       ●    Security and isolation
       ●    Payment and billing
       ●    http://ibm.co/JGzgsS



©2012 IBM Corporation
IBM SmartCloud Application Services
       ●

       ●    PaaS offerings:
             ● Application services - http://ibm.co/ICoD9R
             ● Testing services - http://ibm.co/IkpiR5
       ●    Application lifecycle management tools
       ●    Team-based development environments
       ●    Database as a Service (DaaS) and message routing
       ●    Application deployment environment
       ●    Application management
       ●    Application integration, synchronization
              ●

©2012 IBM Corporation
IBM SmartCloud Solutions
       ●    SaaS: almost anything as a service
       ●    Business process management
       ●    Analytics
       ●    Social business
       ●    Smarter cities                       You are here
       ●    Buying, procurement and sourcing
       ●    Selling and merchandising
       ●    Marketing and web analytics
       ●    Business process as a service
       ●    http://ibm.co/HYjpqY

©2012 IBM Corporation
Business Process Management
       ●    IBM BlueWorks Live - http://www.blueworkslive.com/




©2012 IBM Corporation
Analytics
       ●    IBM Predictive analytics and software solutions
              ●    http://www.ibm.com/software/analytics/spss/
              ●    Too numerous to include here; everything from
                   analytical decision management to SPSS data
                   collection and statistics
       ●    Cloud offerings:
              ●    IBM BAO strategic IP insight platform (SIIP)
              ●    IBM SPSS Decision Management
              ●    IBM SPSS Data Collection



©2012 IBM Corporation
Social Business
       ●    IBM SmartCloud for Social Business (formerly
            known as LotusLive) -
            http://www.ibm.com/cloud-computing/social/
       ●    IBM SmartCloud Social Collaboration for
            Government
       ●




©2012 IBM Corporation
Smarter Cities
       ●    IBM Smarter City
            Solutions on Cloud -
            http://ibm.co/J3YdiX
             ● IBM Intelligent


               operations Center for
               Cloud
             ● IBM Intelligent


               Operations Center on
               IBM SmartCloud



©2012 IBM Corporation
Buying, procurement and sourcing
       ●    Sterling - http://ibm.co/Jdj02W
             ● IBM Sterling B2B Collaboration Network


             ● IBM Sterling B2B Integration Services


             ● IBM Sterling File Transfer Service


             ● IBM Sterling e-Invoicing


             ● IBM Sterling Fax Conversion Services


             ● IBM Sterling Supplier Portal


             ● IBM Sterling Web Forms


             ● IBM Sterling Data Synchronization Manager




©2012 IBM Corporation
Selling and Merchandising
       ●    IBM Sterling Configure, Price, Quote on Cloud
       ●    IBM Sterling Supply Chain Visibility
       ●    IBM Sterling Transportation Management
            System
       ●    IBM Global Process Services, BPO Services,
            Payment Systems - http://ibm.co/IZKZbN
       ●




©2012 IBM Corporation
Marketing and web analytics
       ●    Coremetrics - http://ibm.co/IlX5s4
              ●    IBM Coremetrics Digital Marketing Optimization Suite
              ●    IBM Coremetrics Enterprise Analytics
              ●    IBM Coremetrics Multichannel Analytics
              ●    IBM Coremetrics Social Analytics
              ●    IBM Coremetrics Intelligent Offer
       ●    Unica - http://ibm.co/JdjsOA
              ●    IBM Unica Email Optimization
              ●    IBM Unica eMessage
              ●    IBM Unica Marketing Operations OnDemand




©2012 IBM Corporation
Business Process as a Service
                            (BPaaS)
       ●    IBM Global Expense Reporting Solutions (GERS)
              ●    http://ibm.co/Jdk3zI
                        –   Hosting services
                        –   Managed services
       ●


       ●




©2012 IBM Corporation
Bonus: Watson as a Service (WaaS)?
       ●    Imagine the data crunching power of Watson
            delivered as a service
              ●    http://www.wired.com/cloudline/2012/03/ibm-watson-
                   - Mike Barton, editor, Cloudline
       ●


       ●




©2012 IBM Corporation
Managed with cloud technologies
      How to manage inflexible, siloed systems and business processes to improve business agility




      1                                  2                                3
        Integrate                           Automate                         Orchestrate
        Build an                            Improve                          Deliver IT
        efficient IT                        speed and                        without
        infrastructure                      dexterity                        boundaries
                                                        IBM                       Tivoli Service
                                                       SmartCloud                Automation
                                                       Provisioning              Manager
                                                                                  IBM Service
     IBM Systems
                                                                                 Delivery Manager
 Director, VMControl
                                         IBM
                          IBM SAN     SmartCloud
                           Volume                                 IBM SONAS &
                                        Entry                  Storwize V7000 with System z
         BladeCenter     Controller            zEnterprise     Active Cloud Engine Solution
        Foundation for                            Starter
        Cloud                                                                      Edition for
                                             Edition for Cloud
                                                                                   Cloud
   Technology client reduced            Telecom client brought         Communications client
      rack space by 94%                  new applications to            reduced datacenters
    and energy costs by 97%                    market                      from 200 to 5
                                              35x faster

©2012 IBM Corporation
How to cloud-enable your
                  environment in 3 easy steps
       ●    Create a strategy/roadmap
       ●    Consolidate and virtualize your infrastructure
              ●    Build a data center, or
              ●    Use an existing one
       ●    Set up monitoring, metering, and analysis tools
            to manage the environment
       ●


       ●

©2012 IBM Corporation
Speaking of standards...
       ●    Last week, OpenStack announced 19 companies that
            will serve as Gold and Platinum members in its
            Foundation
              ●    Platinum: AT&T, Canonical, HP, IBM, Nebula, Rackspace,
                   Red Hat, SUSE
              ●    Gold: Cisco, ClearPath, Cloudscaling, Dell, DreamHost,
                   ITRI, Mirantis, Morphlabs, NetApp, Piston Cloud
                   Computing, Yahoo!
       ●    http://openstack.org/
       ●    This week, here -
            http://openstack.org/conference/san-francisco-2012/

©2012 IBM Corporation
About me
       ●    mirv@us.ibm.com
       ●    IBM WebSphere Education Developer & Instructor
       ●    IBM Cloud Social Media Ambassador
       ●    On Twitter @mirv_pgh
       ●    Author on http://thoughtsoncloud.com/ - conversations by
            IBMers about cloud computing
       ●    I also tweet for @WebSphere_edu – news and announcements
            about WebSphere education
       ●    My LinkedIn page - http://www.linkedin.com/in/mirvpgh
       ●
       My sessions:
       cBU09 – Birds of a Feather: Cloud and Social Media – Tuesday 10:30 - Franciscan C
       cBU06 – Planning Your Cloud Education – Wednesday 1:00 - Union Square 1/2
       cBU07 – An IBM Cloud Offering Decoder – Wednesday 2:30;
       repeat Thursday 9:00 - Union Square 1/2



©2012 IBM Corporation
Questions




©2012 IBM Corporation
Thank you!




©2012 IBM Corporation
BM® and the IBM logo are registered trademarks of International Business Machines Corporation.
       The following are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide:
       AIX® AS/400®          Cast Iron®
       DB2® FileNet®         HACMP™
       iSeries®      pSeries®        Showcase®
       WebSphere® xSeries®           zSeries®

       Intel and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other
       countries.
       Lenovo and ThinkPad are trademarks or registered trademarks of Lenovo in the United States, other countries, or both.
       Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
       Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
       Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates.
       VMware and the VMware "boxes" logo and design, Virtual SMP and VMotion are registered trademarks or trademarks (the "Marks")
       of VMware, Inc. in the United States and/or other jurisdictions.
       Other product and service names might be trademarks of IBM or other companies.

       The information contained in this document has not been submitted to any formal IBM test and is distributed on an “as is” basis
       without any warranty either express or implied. The use of this information or the implementation of any of these techniques is a
       customer responsibility and depends on the customer’s ability to evaluate and integrate them into the customer’s operational
       environment. While each item may have been reviewed by IBM for accuracy in a specific situation, there is no guarantee that the same
       or similar results will result elsewhere. Customers attempting to adapt these techniques to their own environments do so at their own
       risk.

        © Copyright International Business Machines Corporation 2012.
       This document may not be reproduced in whole or in part without the prior written permission of IBM.
       Note to U.S. Government Users — Documentation related to restricted rights — Use, duplication or disclosure is subject to restrictions
       set forth in GSA ADP Schedule Contract with IBM Corp.




©2012 IBM Corporation

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C bu07 cloud_offering_decoder

  • 1. An IBM Cloud Offering Decoder cBU07 Megan Irvine, WebSphere Education ©2012 IBM Corporation
  • 2. Agenda ● A brief history of cloud (from my POV) ● The questions and challenges that shape cloud offerings ● Types of clouds ● Cloud entry points ● IaaS, PaaS, and SaaS offerings ● IBM SmartCloud ● New stuff! ● How to cloud-enable your environment ©2012 IBM Corporation
  • 3. In the beginning... ● What is a cloud? ● What is NOT a cloud? ● IBM SmartCloud formerly known as IBM Smart Business Development & Test cloud ● ISDM and TSAM... + = ©2012 IBM Corporation
  • 4. What is a cloud? ● Agility ● Reliability ● Accessibility ● Scalability ● Cost savings ● Security ● Flexibility ● Reduce complexity ● Workload management ● Measurability ● ● ● What is not a cloud? ©2012 IBM Corporation
  • 5. Asking the right questions ● Why are you looking at cloud? ● What do you want to do with cloud? ● Where do you fit into the cloud-scape? ● How will you cloud-enable your environment? ● What applications (or workloads) can be migrated to the cloud? ● Where to deploy cloud services (public, private, or hybrid cloud)? ● How to enable applications or workloads for cloud deployment? ©2012 IBM Corporation
  • 6. Cloud challenges ● Security ● How to secure applications and data on the cloud ● How to secure the operational environment ● Integration ● How to deliver existing applications, data or services on the cloud at same service level ● How to integrate legacy systems ● Control ● How to ensure that cloud services are used appropriately within an organization ©2012 IBM Corporation
  • 7. Types of clouds Enterprise Enterprise data center data center Enterprise Enterprise A B Managed Shared Private cloud Private cloud private cloud Enterprise Hybrid cloud User X B Enterprise A User Y External (public) External (public) Private cloud cloud cloud ©2012 IBM Corporation
  • 8. IaaS vs. PaaS vs. SaaS ● The distinction between PaaS, infrastructure as a service (IaaS) and software as a service (SaaS) can be unclear at times ● PaaS provides a set of automated and intelligent services and tools that sit on top of the infrastructure services provided by IaaS. ● PaaS is distinct from software as a service (SaaS) ● SaaS is a ready-to-use application as a service ● PaaS allows you to create differentiating applications for your unique business ©2012 IBM Corporation
  • 9. What do you want to do with cloud? ● Cut IT costs and reduce complexity ● Accelerate application development, testing, and deployment ● Transform business processes ● Build your brand ● Innovate with speed and efficiency ● Drive sales and profitability ● Create, manage, and/or monetize cloud services ©2012 IBM Corporation
  • 10. There's an offering for that ● IBM servers and cloud-ready storage systems ● Software ● Services ● IT services ● Business services ● Analytics-based services ● Consulting services ● Integrated solutions ● Security solutions and services ● ©2012 IBM Corporation
  • 11. Where do you fit in? What do you want to do with Solution cloud? Cut IT costs and reduce complexity Cloud enable your data center Accelerate application development, Leverage cloud platform services testing, and deployment Transform business processes, build Use business solutions on cloud your brand, innovate with speed and efficiency, drive sales and profitability Create, manage, and monetize cloud Become a cloud service provider services ©2012 IBM Corporation
  • 12. Choose your own adventure: cloud entry points Cloud enable your Leverage cloud Use business Become a cloud data center platform services solutions on cloud service provider Infrastructure as Platform as a Software as a Cloud service a Service (IaaS) Service (PaaS) Service (SaaS) provider ©2012 IBM Corporation
  • 13. IBM SmartCloud Cloud capabilities that are built upon a common platform, with a commitment to open standards Business Process as a Service Business Process as a Service Software as a Service Software as a Service Platform as a Service Platform as a Service Infrastructure as a Service Infrastructure as a Service Design Design Deploy Deploy Consume Consume Foundation Foundation Services Services Solutions Solutions Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions Cloud Enablement Technologies Cloud Enablement Technologies Infrastructure and Platform as a Service Infrastructure and Platform as a Service Software and Business Process as a Service Software Commitment to open standards and a broad ecosystem ©2012 IBM Corporation
  • 14. IBM SmartCloud Consum Solutions e Cloud business solutions; SaaS and BPaaS Business Process as a Service IBM SmartCloud Deploy Software as a Service Services Managed cloud services; IaaS and PaaS Platform as a Service Technologies IBM SmartCloud Infrastructure as a Service Technologies Foundation Private and hybrid clouds; Cloud Design enablement technologies Cloud capabilities, built on a common platform, with a commitment to open standards ©2012 IBM Corporation
  • 16. Private cloud ● Consulting services ● Integrated solutions ● Middleware for virtual environments ● Virtual infrastructure and management ● Physical infrastructure Enterprise ● Integration data center ● Cloud security solutions and services Private cloud ©2012 IBM Corporation
  • 17. Consulting services ● Cloud strategy and design ● Cloud transformation ● Application development ● Testing services ● ©2012 IBM Corporation
  • 18. Create a cloud strategy Task Offering Evaluate your Strategy and design services for a Cloud Infrastructure - infrastructure and http://ibm.co/IBZKLr workloads Strategy and Transformation for Cloud Providers - http://ibm.co/HuCp4O Analyze workloads Workload Transformation Analysis for Cloud - http://ibm.co/IC0h03 Perform assessment Strategy and Transformation for Cloud Adoption - http://ibm.co/Ik9XAb Identify security risks Security assessment services - http://ibm.co/HuuAvS Security Strategy Roadmap - http://ibm.co/IbBWQb Application Security Services for Cloud - http://ibm.co/Ii2PBK ©2012 IBM Corporation
  • 19. Physical infrastructure ● IBM systems for cloud - http://www.ibm.com/systems/cloud/ ● IBM cloud infrastructure/private cloud - http://www.ibm.com/cloud-computing/us/en/cloud-i ● Servers ● Storage ● Integrated cloud solutions ©2012 IBM Corporation
  • 20. New IBM PureSystems ● Just announced: ● IBM PureFlex System: Expert at sensing and anticipating resource needs to optimize your infrastructure. ● IBM PureApplication System: Expert in optimally deploying and running applications for rapid time-to-value. ● Expert integrated systems ● Flexibility of general purpose systems ● Simplicity of an appliance tuned to the workload ● Built for cloud ● Integrated elasticity and virtualization capabilities ● http://ibm.co/HHpiYo ● ©2012 IBM Corporation
  • 21. Bundles and integrated solutions ● IBM Workload Deployer - http://www.ibm.com/software/webservers/workload-deployer/ ● IBM SmartCloud Entry/IBM Starter kit on Power - http://ibm.co/IgUVsr ● IBM SmartCloud Entry/IBM Starter kit on x86 - http://ibm.co/HrSbYt ● IBM BladeCenter Foundation for Cloud - http://ibm.co/Ivu7qg ● zEnterprise Starter Edition for Cloud – (PDF) http://ibm.co/HvLRB6 ● System z Solution Edition for Cloud computing - http://ibm.co/HSENv6 ©2012 IBM Corporation
  • 22. Middleware for a virtual environment Task Offering Application server WebSphere Application Server Hypervisor Edition - http://ibm.co/HC0KmG Portal & web content WebSphere Portal Server & IBM Web Content manager Manager Hypervisor Editions - http://ibm.co/HENs4W Enterprise service bus WebSphere Message Broker Hypervisor Edition - http://ibm.co/Ibyw4u Business process manager WebSphere Process Server Hypervisor Edition - http://ibm.co/HvpKME Business monitor WebSphere Business Monitor Hypervisor Edition - http://ibm.co/HsNIcw Database IBM DB2 - http://ibm.co/HqSsKO IBM Database Patterns - http://ibm.co/IC7nRY ©2012 IBM Corporation
  • 23. Virtual infrastructure management Task Offering Automate requesting, IBM Service Delivery Manager - http://ibm.co/HtpPBy deployment, monitoring and Tivoli Service Automation Manager - management of cloud http://ibm.co/HU2LGo computing services Build and manage a low- IBM SmartCloud Provisioning - http://ibm.co/HsUfUA touch, highly scalable cloud Monitor performance and Tivoli Monitoring for Virtual Environments - availability of multiple http://ibm.co/Io7tSz hypervisors Manage storage for virtual IBM Tivoli Storage Manager for Virtual Environments - environments http://ibm.co/HsyJdY Assess shared computing Tivoli Usage and Accounting Manager - resource usage http://ibm.co/HwyoIE ©2012 IBM Corporation
  • 24. Hybrid cloud solution: WebSphere Cast Iron Cloud Integration ● WebSphere DataPower Cast Iron Appliance XH40 ● WebSphere Cast Iron Hypervisor Edition ● WebSphere Cast Iron Live ● WebSphere Cast Iron Express Hybrid cloud External (public) Private cloud cloud ©2012 IBM Corporation
  • 25. Transform your data center http://ibm.co/HQ4brv Task Analytics-based Services Offering Extend the life of an existing data IBM Server Optimization and Integration center IBM Storage Optimization and Integration IBM Networking Strategy and Optimization Rationalize a data center IBM Cloud Infrastructure Strategy and Design IBM Data Center and Facilities Strategy IBM IT Transformation Strategy and Design IBM Middleware Strategy and Design IBM Service Management Strategy and Design Design a flexible data center solution Data Center Design and Construction that grows with you IBM Smart Business Storage Cloud IBM SmartCloud Enterprise IBM Networking Strategy and Optimization Optimize a data center; improve IBM Managed Security Services performance and efficiency IBM Smart Business Storage Cloud IBM Server Managed Services IBM Storage and Data Services IBM Tivoli Live ©2012 IBM Corporation
  • 26. Security services Task Offering Maintain compliance and security for Virtual server protection for Vmware - virtual and cloud data centers http://ibm.co/IYhFzv Administer, protect and monitor user Identity and access assurance - access to resources http://ibm.co/HJj5Rm Assess your cloud security readiness Application and security services - http://ibm.co/Ii2PBK Build a security-rich cloud strategy Security strategy roadmap - roadmap http://ibm.co/IbBWQb Identify your cloud solution's security Security assessment services - and privacy risks http://ibm.co/HuuAvS ©2012 IBM Corporation
  • 27. IBM SmartCloud Services Virtual infrastructure: Virtual desktop: ●IBM SmartCloud Enterprise ●IBM Smart Business Desktop ●IBM SmartCloud Enterprise+ Backup and recovery services: Managed security services ●IBM SmartCloud Archive ●IBM Hosted Application Security Management ●IBM SmartCloud Managed Backup ●IBM Hosted Mobile Security Management ●IBM SmartCloud Virtualized Server Recovery Management ●IBM Managed Security Services Management ©2012 IBM Corporation
  • 28. IBM SmartCloud Enterprise ● IaaS offering ● Development and test ● Batch processing ● Web site hosting ● Business applications ● Business partner offerings ● http://ibm.co/J3MIbt IBM SmartCloud Enterprise portal ©2012 IBM Corporation
  • 29. IBM SmartCloud Enterprise+ ● Technology platform ● Managed cloud, designed to support business- critical workloads ● Management, support and deployment ● Availability and performance ● Security and isolation ● Payment and billing ● http://ibm.co/JGzgsS ©2012 IBM Corporation
  • 30. IBM SmartCloud Application Services ● ● PaaS offerings: ● Application services - http://ibm.co/ICoD9R ● Testing services - http://ibm.co/IkpiR5 ● Application lifecycle management tools ● Team-based development environments ● Database as a Service (DaaS) and message routing ● Application deployment environment ● Application management ● Application integration, synchronization ● ©2012 IBM Corporation
  • 31. IBM SmartCloud Solutions ● SaaS: almost anything as a service ● Business process management ● Analytics ● Social business ● Smarter cities You are here ● Buying, procurement and sourcing ● Selling and merchandising ● Marketing and web analytics ● Business process as a service ● http://ibm.co/HYjpqY ©2012 IBM Corporation
  • 32. Business Process Management ● IBM BlueWorks Live - http://www.blueworkslive.com/ ©2012 IBM Corporation
  • 33. Analytics ● IBM Predictive analytics and software solutions ● http://www.ibm.com/software/analytics/spss/ ● Too numerous to include here; everything from analytical decision management to SPSS data collection and statistics ● Cloud offerings: ● IBM BAO strategic IP insight platform (SIIP) ● IBM SPSS Decision Management ● IBM SPSS Data Collection ©2012 IBM Corporation
  • 34. Social Business ● IBM SmartCloud for Social Business (formerly known as LotusLive) - http://www.ibm.com/cloud-computing/social/ ● IBM SmartCloud Social Collaboration for Government ● ©2012 IBM Corporation
  • 35. Smarter Cities ● IBM Smarter City Solutions on Cloud - http://ibm.co/J3YdiX ● IBM Intelligent operations Center for Cloud ● IBM Intelligent Operations Center on IBM SmartCloud ©2012 IBM Corporation
  • 36. Buying, procurement and sourcing ● Sterling - http://ibm.co/Jdj02W ● IBM Sterling B2B Collaboration Network ● IBM Sterling B2B Integration Services ● IBM Sterling File Transfer Service ● IBM Sterling e-Invoicing ● IBM Sterling Fax Conversion Services ● IBM Sterling Supplier Portal ● IBM Sterling Web Forms ● IBM Sterling Data Synchronization Manager ©2012 IBM Corporation
  • 37. Selling and Merchandising ● IBM Sterling Configure, Price, Quote on Cloud ● IBM Sterling Supply Chain Visibility ● IBM Sterling Transportation Management System ● IBM Global Process Services, BPO Services, Payment Systems - http://ibm.co/IZKZbN ● ©2012 IBM Corporation
  • 38. Marketing and web analytics ● Coremetrics - http://ibm.co/IlX5s4 ● IBM Coremetrics Digital Marketing Optimization Suite ● IBM Coremetrics Enterprise Analytics ● IBM Coremetrics Multichannel Analytics ● IBM Coremetrics Social Analytics ● IBM Coremetrics Intelligent Offer ● Unica - http://ibm.co/JdjsOA ● IBM Unica Email Optimization ● IBM Unica eMessage ● IBM Unica Marketing Operations OnDemand ©2012 IBM Corporation
  • 39. Business Process as a Service (BPaaS) ● IBM Global Expense Reporting Solutions (GERS) ● http://ibm.co/Jdk3zI – Hosting services – Managed services ● ● ©2012 IBM Corporation
  • 40. Bonus: Watson as a Service (WaaS)? ● Imagine the data crunching power of Watson delivered as a service ● http://www.wired.com/cloudline/2012/03/ibm-watson- - Mike Barton, editor, Cloudline ● ● ©2012 IBM Corporation
  • 41. Managed with cloud technologies How to manage inflexible, siloed systems and business processes to improve business agility 1 2 3 Integrate Automate Orchestrate Build an Improve Deliver IT efficient IT speed and without infrastructure dexterity boundaries IBM Tivoli Service SmartCloud Automation Provisioning Manager IBM Service IBM Systems Delivery Manager Director, VMControl IBM IBM SAN SmartCloud Volume IBM SONAS & Entry Storwize V7000 with System z BladeCenter Controller zEnterprise Active Cloud Engine Solution Foundation for Starter Cloud Edition for Edition for Cloud Cloud Technology client reduced Telecom client brought Communications client rack space by 94% new applications to reduced datacenters and energy costs by 97% market from 200 to 5 35x faster ©2012 IBM Corporation
  • 42. How to cloud-enable your environment in 3 easy steps ● Create a strategy/roadmap ● Consolidate and virtualize your infrastructure ● Build a data center, or ● Use an existing one ● Set up monitoring, metering, and analysis tools to manage the environment ● ● ©2012 IBM Corporation
  • 43. Speaking of standards... ● Last week, OpenStack announced 19 companies that will serve as Gold and Platinum members in its Foundation ● Platinum: AT&T, Canonical, HP, IBM, Nebula, Rackspace, Red Hat, SUSE ● Gold: Cisco, ClearPath, Cloudscaling, Dell, DreamHost, ITRI, Mirantis, Morphlabs, NetApp, Piston Cloud Computing, Yahoo! ● http://openstack.org/ ● This week, here - http://openstack.org/conference/san-francisco-2012/ ©2012 IBM Corporation
  • 44. About me ● mirv@us.ibm.com ● IBM WebSphere Education Developer & Instructor ● IBM Cloud Social Media Ambassador ● On Twitter @mirv_pgh ● Author on http://thoughtsoncloud.com/ - conversations by IBMers about cloud computing ● I also tweet for @WebSphere_edu – news and announcements about WebSphere education ● My LinkedIn page - http://www.linkedin.com/in/mirvpgh ● My sessions: cBU09 – Birds of a Feather: Cloud and Social Media – Tuesday 10:30 - Franciscan C cBU06 – Planning Your Cloud Education – Wednesday 1:00 - Union Square 1/2 cBU07 – An IBM Cloud Offering Decoder – Wednesday 2:30; repeat Thursday 9:00 - Union Square 1/2 ©2012 IBM Corporation
  • 46. Thank you! ©2012 IBM Corporation
  • 47. BM® and the IBM logo are registered trademarks of International Business Machines Corporation. The following are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide: AIX® AS/400® Cast Iron® DB2® FileNet® HACMP™ iSeries® pSeries® Showcase® WebSphere® xSeries® zSeries® Intel and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Lenovo and ThinkPad are trademarks or registered trademarks of Lenovo in the United States, other countries, or both. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. VMware and the VMware "boxes" logo and design, Virtual SMP and VMotion are registered trademarks or trademarks (the "Marks") of VMware, Inc. in the United States and/or other jurisdictions. Other product and service names might be trademarks of IBM or other companies. The information contained in this document has not been submitted to any formal IBM test and is distributed on an “as is” basis without any warranty either express or implied. The use of this information or the implementation of any of these techniques is a customer responsibility and depends on the customer’s ability to evaluate and integrate them into the customer’s operational environment. While each item may have been reviewed by IBM for accuracy in a specific situation, there is no guarantee that the same or similar results will result elsewhere. Customers attempting to adapt these techniques to their own environments do so at their own risk. © Copyright International Business Machines Corporation 2012. This document may not be reproduced in whole or in part without the prior written permission of IBM. Note to U.S. Government Users — Documentation related to restricted rights — Use, duplication or disclosure is subject to restrictions set forth in GSA ADP Schedule Contract with IBM Corp. ©2012 IBM Corporation

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  1. The IBM Cloud Offering Portfolio is an extensive collection of products that meet the needs of all kinds of businesses, large and small. However, having so many options can be daunting. This session aims to decode the offerings and provide guidance in making the right choices. I've been following cloud for it seems like a long time now, and I remember when I first became “cloud curious” how mysterious it was. Curiosity turned to obsession and I couldn't stop thinking about it. I just wanted to make sense of it all, so I did what I always do when I obsess over something – I developed an elaborate matrix...
  2. Tech infrastructure & resources need to rapidly adapt to business needs. A cloud solution can result in reduced capital expenses and/or reduced operational cost. Resources can be shared across a large pool of users, allowing consolidation of infrastructure and costs, and more efficient management of workloads. A well-designed cloud that uses redundancy can be reliable and suitable for business. Resources are provisioned on demand and self-service. Cloud security can be as good as or better than traditional systems. Cloud applications are easier to support. Changes can be rolled out instantly. Resource usage is measurable.
  3. These are the kind of questions that shaped IBM SmartCloud offerings.
  4. Software as a Service (SaaS) delivers applications as a service over the Internet, eliminating the need to install these applications on the client computer. The service provider can maintain and update applications easily, efficiently, and transparently to the customer. Customers can save time and costs by using business solutions on cloud. Platform as a Service (PaaS) provides a computing platform or solution stack to facilitate development and deployment of applications. This service layer allows a customer to select a specific software instance that they want to create, without needing access to the underlying hardware and software resources. Key components include tools for developers, application servers, database services, and so on. Infrastructure as a Service (IaaS) frees up resources your organization would otherwise use to house, run and maintain the equipment. This approach is best suited for resource intensive activities, such as development and testing. IBM hardware, software and services can also provide advance management capabilities, service assurance and integration for on and off-premise cloud resources. Cloud service providers create, manage, and monetize cloud services.
  5. Main point: Our cloud capabilities are organized into 3 simple areas. SmartCloud Foundation, the integrated set of cloud enablement technologies for private and hybrid Clouds. These are technologies that our customers can use to build their own private clouds. SmartCloud Services , the IBM cloud platform designed for enterprise-class service delivery with PaaS/IaaS managed services. IBM SmartCloud service delivery platform is built upon the very same SmartCloud Foundation technologies that are clients are using. And SmartCloud Solutions , our growing list of business and industry solutions on the Cloud offered as SaaS. Capabilities such as Collboration, B2B Integration, Digitial Marketing Optimization… all delivered via SaaS.
  6. Based on the same reliable technology as our public cloud offerings, IBM has developed a comprehensive product portfolio for building your own private or hybrid cloud. IBM SmartCloud Foundation features a range of cloud architecture components including physical infrastructure, virtual infrastructure, management, middleware, integration, security and consulting services. These components offer unparalleled time-to-market, integration and management capabilities.
  7. http://ibm.co/HTWdrb
  8. IBM offers consulting services specifically for implementing private cloud.
  9. IBM Infrastructure Strategy and Design Services for Cloud Computing - cloud infrastructure strategy and design uses rigorous qualitative and quantitative analysis tools to help you define a value-driven cloud computing strategy. IBM can assist your enterprise in fundamentally rethinking your target markets and product and service portfolio in light of new cloud delivery models. A comprehensive cloud strategy is critical, and IBM can help you define your opportunity, readiness and partnership strategy. In many cases, alliances with other cloud providers can often help differentiate and overcome major obstacles to entering the cloud market. Strategy and Transformation for Cloud Adoption - Prioritize cloud opportunities based on business and IT imperatives. IBM Application Security Services for Cloud - Assess your cloud security readiness in order to help you determine the right balance of internal control and service provider autonomy.
  10. Servers: IBM x86 Cloud Solutions IBM Power Systems with POWER7 IBM zEnterprise System (zEnterprise) IBM iDataplex Storage: IBM XIV Storage Systems Gen 3 IBM Storwize V7000 Unified IBM Scale Out Network Attached Storage Systems IBM Tivoli Storage Productivity Center
  11. http://ibm.co/HHpiYo The IBM PureFlex System combines compute, storage, networking, virtualization and management into a single infrastructure system that is expert at sensing and anticipating resource needs to optimize your infrastructure The IBM PureApplication System is a platform system designed and tuned specifically for transactional web and database applications. Its workload-aware, flexible platform is designed to be easy to deploy, customize, manage and secure.
  12. IBM SmartCloud Entry provided by IBM Starter Kit for Cloud on Power Systems is an entry private cloud offering that is simple to deploy and easy to use. It works with a client's existing Power Systems infrastructure, enabling data center managers to quickly deploy self-service provisioning of virtualized workloads with a simple interface that provides oversight while increasing IT efficiency and lowering administration costs. IBM Starter Kit for Cloud x86 Edition is an entry-level software offering that takes your virtualized environment from “cloud-ready” to “cloud.” Users can request and provision an environment quickly through an easy-to-use web-based interface. IT managers can monitor and manage this environment for improved efficiency and utilization of the data center. IBM Starter Kit for Cloud x86 Edition works with the IBM® BladeCenter® Foundation for Cloud virtualization platform in addition to select IBM System x® and BladeCenter servers. IBMBladeCenterFoundation for Cloud - comprehensive virtualization with convergednetworking and easy-to-manage scaling to cloud. IBMzEnterprise™ Cloud Starter Edition is an entry-level cloud offeringfor deploying an Infrastructure as a Service Cloud delivery model forLinux on System z®environments. It enables the provisioning of Linuxon System z images under z/VM using Tivoli®Provisioning Manager.The offering includes provisioning software and STG lab services to provide the client with implementation services. The Solution Edition for Cloud Computing is an aggressively priced integrated solution offering for transitioning to cloud computing. It includes IBM System z hardware, Tivoli software and IBM services to deliver a cloud computing foundation that can be used to accelerate the business value of workloads.
  13. WebSphere Application Server Hypervisor Edition offers all of the robust features of the WebSphere Application Server Family for virtual environments WebSphere Portal Server Hypervisor Edition and Lotus Web Content Management Hypervisor Edition offer all of the robust features of the WebSphere Portal Server and Lotus Web Content Management releases, providing high-performance web portal and web content management automation engine to help deploy exceptional web experience platforms that meet your business goals and is optimized for server virtualization environments. WebSphere Message Broker Hypervisor Edition offers all the robust features of WebSphere Message Broker for virtual environments WebSphere Process Server Hypervisor Edition offers all of the robust features of WebSphere Process Server for virtual environments. WebSphere Business Monitor Hypervisor Edition offers all of the robust features of WebSphere Business Monitor for virtual environments. IBM DB2 Hypervisor Edition Transactional database and data mart pattern - IBM provides workload patterns that are full stacks of IBM software integrated and configured for a specific purpose. This helps reduce the total cost of ownership for many types of applications.
  14. IBM Service Delivery Manager is a cloud management platform that enables the data center to accelerate the creation of service platforms for a wide spectrum of workload types with a high degree of integration, flexibility and resource optimization. IBM Tivoli® Service Automation Manager enables users to request, deploy, monitor and manage cloud computing services. It also provides traceable approvals and processes. IBM SmartCloud Provisioning - Build and manage a low-touch, highly scalable cloud; a true IaaS solution, reduces costs and offers near-zero downtime and automated recovery. IBM Tivoli Monitoring for Virtual Environments (formerly IBM Tivoli Monitoring for Virtual Environments) provides capacity planning and virtualization and cloud monitoring across multiple hypervisor platforms. Tivoli Storage Manager for Virtual Environments provides off-host single-source block-incremental backup and file recovery and instant restore from a full-VM backup for Windows and Linux guest machines. In addition, it enables the backup-archive client to perform block level incremental backups. IBM® Tivoli® Usage and Accounting Manager Enterprise Edition accurately assesses shared computing resource usage. With it, you can understand your costs and track, allocate and invoice by department, user and many additional criteria.
  15. WebSphere Cast Iron Cloud Integration enables companies to rapidly connect their hybrid world of public clouds, private clouds, and on-premise applications. Rapidly deliver cloud integration projects in days and achieve higher return on investment in software as a service (SaaS) and cloud models. Leverage reusable process templates and use a “configuration, not coding” approach to solve the entire lifecycle of your cloud integration. WebSphere DataPower Cast Iron Appliance XH40: A self-contained physical appliance built on market-leading IBM technology that provides everything needed to connect cloud and on-premise applications. WebSphere Cast Iron Hypervisor Edition: A virtual appliance that can be installed on your existing servers by using virtualization technology. It provides the same functionality as the physical appliance. WebSphere Cast Iron Live: A complete multi-tenant cloud service that you can use to design, run, and manage all of your integrations in the cloud. WebSphere Cast Iron Express: A fit-for-purpose solution allowing salesforce.com admins to rapidly configure, run and manage integration projects between Salesforce.com and other data sources.
  16. IBM Smarter Data Centers - http://www.ibm.com/services/us/igs/smarterdatacenter.html
  17. http://www.ibm.com/cloud-computing/us/en/ SmartCloud Services , the IBM cloud platform designed for enterprise-class service delivery with PaaS/IaaS managed services. IBM SmartCloud service delivery platform is built upon the very same SmartCloud Foundation technologies that are clients are using.
  18. Product page - http://www-935.ibm.com/services/us/en/cloud-enterprise/
  19. Product page - http://www-935.ibm.com/services/us/en/managed-cloud-hosting/ IBM SmartCloud Enterprise and Enterprise+: Technology platform: Establish dexterity across hypervisors and hardware platforms including IBM System x, IBM System i, IBM System z, IBM Power Systems and other key components. Management, support and deployment: Gain greater transparency and control by choosing either a public cloud solution (IBM SmartCloud Enterprise) or a managed service (IBM SmartCloud Enterprise+). Availability and performance: Achieve industry-leading service level agreements (SLAs), up to 99.9%. Security and isolation: Choose a secure hosted infrastructure with options to configure firewalls, deploy VPN or VLAN to your data center, or access dedicated pods within secure IBM data centers. Payment and billing: Access virtual machine resources with models tuned to your needs, from pay-as-you-go pricing to reserved capacity and optional managed services payment models.
  20. http://www.ibm.com/cloud-computing/us/en/paas.html The characteristics of PaaS offer a competitive advantage for your organization by taking advantage of the efficiencies, flexibility and speed inherent in a cloud service.
  21. http://www.ibm.com/cloud-computing/us/en/saas.html
  22. One shared repository - If someone asked you where the latest version of a process or rule is documented, would you know how to answer? Before starting to leverage IBM Blueworks Live, most of our customers were spending too much time searching for their processes or rules only to find them forgotten on a shelf or on a shared drive or in someone's inbox or, even worse, in someone's head. The nervous system of your organization is made up of its processes and rules and with the speed at which both your business and your workforce are changing, you can't afford not knowing where they are documented any longer. Stop searching and start modeling and moving your business forward with a 30-day free trial of IBM Blueworks Live! Institutionalized innovation - How many people do you usually involve in finding out opportunities for and rolling out change? 5, 10, 20? How about tapping into the knowhow of everyone in your organization? IBM Blueworks Live believes that each member of your organization is a subject matter expert in the right context. Invite your team to your IBM Blueworks Live account and start leveraging this collective expertise in an environment built from the ground up with broad and deep participation in mind. Business-led change - Are you in the dark as to how strategic initiatives are getting rolled out through changes to business processes or business rules? Do you still rely on the right email surfacing in the right inbox at the right time for carrying out key decisions impacting the direction of your organization? With the simplicity of building a bulleted list and the accessibility of a browser based interface, IBM Blueworks Live puts the power to implement change in the hands of those responsible for delivering the end results.
  23. BAO SIIP - The IBM business analytics and optimization (BAO) strategic intellectual property insight platform (SIIP) applies deep analytics to chemical and biological data to help inform research and development and intellectual property management.
  24. (Formerly LotusLive) Enterprise-grade file sharing, communities, web meetings, mail and calendar for any organization: starting at $10 USD per user, per month with unlimited guest access.
  25. IBM Intelligent Operations Center for Cloud is a Software as a Service (SaaS) solution, allowing cities of all sizes to quickly get started by integrating information across city operations to help improve the delivery of city services. This solution provides a unified view of events across agencies, departments and services, enabling effective collaboration, and communication so city leaders can rapidly respond to incidents. IBM Intelligent Operations Center on IBM SmartCloud offers a straightforward, user-based subscription service at a single price that includes all costs, including hardware, software, maintenance, support and networking. It is built on the same key technologies as our traditional software and managed by IBM delivery teams to lower your total cost of ownership.
  26. Sterling Commerce - a market leader in B2B integration, secure file transfer and multi-channel selling and fulfillment - is now part of IBM. With Sterling Commerce, IBM offers a comprehensive portfolio of Smarter Commerce solutions to help companies redefine commerce in the age of the customer.
  27. IBM’s Payment Systems solution provides a single, secure gateway to accept payments globally. It’s designed to streamline your payment processing and add flexibility and value to your business, enabling cost reduction, improving efficiency and increasing revenue. Take advantage of the limitless potential of e-commerce to serve your customers.
  28. Coremetrics - a leading provider of web analytics and marketing optimization solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica solutions and is an integral part of IBM’s Smarter Commerce Initiative. Unica - a leading provider of innovative marketing solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.
  29. IBM Global Expense Reporting Solutions (GERS) is the leading provider of Web-based employee travel and expense (T&E) management services. GERS offers your enterprise an expense management solution that can help: Reduce T&E costs and related spend associated with expense processing Simplify and increase transparency of expense reporting processes Enhance compliance and control with easy-to-manage business policies Increase competitive advantage through intelligent expense reporting Enhance employee productivity with an easy-to-use Web-based interface
  30. Watson was designed to further the science of natural language processing by competing against the most successful Jeopardy! champions. Operating on a single CPU, it could take Watson two hours to answer a single question. A typical Jeopardy! contestant can accomplish this feat in less than three seconds. For Watson to rival the speed of its human competitors in delivering a single, precise answer to a question requires custom algorithms, terabytes of storage and thousands of POWER7 computing cores working in a massively parallel system. Excerpt: Want to tap into the artificial intelligence (AI) power of IBM’s Jeopardy!-winning Watson supercomputer? In the age of the cloud, there’s only one way: Watson-as-a-Service. “ #IBMWatson is ONLY available as a service…,” IBM said on its @IBMWatson Twitter page in reply to questions following a live chat on Twitter about Watson’s next acts. IBM also said there was no current use cases for Watson-as-a-Service (WaaS), a term IBM is already using. So what’s next for Watson? IBM said it was “a client-driven initiative. IBM pushes it in directions our clients need.” Wired Enterprise’s Robert McMillan reports Watson has been hitting the books, first in finance and most recently in medicine: Last week, IBM said that it was working with Citi to “explore how the Watson technology could help improve and simplify the banking experience,” but for the past six months, Big Blue has also teamed up with health insurer WellPoint to turn Watson into a machine that can support the doctors of the world.