Engage! Like-able Social Media
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Engage! Like-able Social Media
- 1. Engage! "Like"-able Social Media Presented by Miriam Brosseau Associate Director of Network Initiatives The Jewish Education Project, Darim Online
- 2. About Millennials •Technology is the norm (easier, greener, faster) - it is an extension of who they are o83% on social media; 51% smartphone owners o"Use of tech" is #1 self-defined generational characteristic •Customization is expected (aesthetics, experiences) •Tend to "default to public" http://pewresearch.org/millennials/
- 3. Social Media = A way (medium) to get to people (social) (Relational,2-way -- Not a Bulletin Board) - 90% People, 10% Technology - scan me to watch highlights from the twitter town hall
- 4. The Circle of Social Media Listen and Learn Engage Measure /Adapt
- 5. Why Engagement Matters Facebook's EdgeRank: The more a "social object" is engaged, the more likely it is to be engaged. scan me for more about edgerank
- 6. Engagement starts on the inside...
- 7. 1. Who Are You? Social Media Principle:Transparency Jewish Guiding Value: Hineini Why it is engaging: This is how you present yourself and say "here I am." Transparency breeds trust, which is key to any community. Example: Jewish Futures http://www.jesna.org/jewishfutures/conference How can we engage more transparently?
- 8. Fostering Transparency Note: Take transparency one step at a time Be cognizant of privacy/legal issues. From Charlene Li's "Open Leadership": how big is your sandbox? •Tell the story of the process, not just the product •Share data •Admit mistakes - people (and social media) are forgiving! •Celebrate success and give credit where credit is due •What else?
- 9. 2. How do you interact? Social Media Value: Authenticity Jewish Guiding Value: Tocho K'varo Why it is a "gateway to engagement": When your interactions reflect on the outside what you are made of on the inside, you welcome others into your world and set the stage to let them to welcome you into theirs. Example: The Pardes Institute Facebook Page http://www.facebook.com/pardesinstitute How can we engage more authentically? scan me for more on tocho k'varo
- 10. Show, Don't Tell, Who You Are •Topics and Ideas: if you care, share! •Language: tone, style, vocabulary (in-speak), etc. •Pictures and Video: connect faces and names, humanize •Share a story in moments •Other ways? Your interactions should reflect and reinforce the values and personality of the organization.
- 11. 3. To what end? Social Media Value: Intention, Goal-setting Jewish Guiding Value: Kavanah Why it is a "gateway to engagement": When each interaction builds towards a collective goal and reflects and intention, your community will sense the momentum and may join you in your efforts. How can we engage with more intention?
- 12. Set Your Vision •Set short and long-term goals oBoth quantitative and qualitative oReference your org's vision/mission statement •Define your target audience •Focus, and involve other key players - "Do what you do best, and network the rest." •Look at the system - no medium exists in a vaccuum •What else?
- 13. scan me to see more from tbs
- 17. Questions? Comments? Ideas? Thanks, keep in touch, and have fun! Miriam Brosseau mbrosseau@jewishedproject.org @miriamjayne