Financial Institutions have a hard time to engage with their audience on social platforms due to restrictive compliance processes. Does this mean they can\’t communicate on Facebook & Co. at all? Best practice talk about the many compliance-free opportunities for banks to engage with their customers, given at an ICS Risk Advisor seminar with 20 bank clients in Jan. 2012.
2. Relationship Marketing is About People, not
Technology
“New marketing is about relationships, not
about the medium.”
Ben Grossman
3. You Have to Nurture Long-Term Customer
Relationships
• Social Media shifted the traditional view of marketing from a
sales driven approach to a people driven approach
• Relationship Marketing focuses on customer engagement
and community building
• All marketing should support the building of the highest
value on social networks: trust
4. Embrace the New Skills - Empathy and
Compassion
I’ve learned that people will forget what you said,
people will forget what you did,
but people will never forget how you made them feel.
Maya Angelou
5. People Are the Starting Point in Successful
Social Media Marketing
People
Objective
Strategy
Technology
Source: Forrester Research
6. What Does this New Marketing Perspective
mean?
• We see a major shift in today’s marketing world which gives
the power back to consumers
• The way we will do business in 2015 is exactly the same way
business owners did business in 1930 – personal, authentic
and community-based
• Adapting this change and including new platforms and
technology to reach your target audience is key to success
26. Start Your Relationship Marketing Now…
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Talk to us on Twitter
@miriamchristof
Meet us for coffee
@Peets
27. Thank You for Jumping With Us
Miriam Christof
Cell: 781.366.5549
miriam.christof@gmail.com
Skype: miriam.christof
