1. SOCIAL MEDIA &
ENTEPRENEURSHIP
ADVERTISING AND PUBLIC RELATIONS
LABS
DEPARTMENT OF COMMUNICATION, MEDIA AND CULTURE
PANTEION UNIVERSITY

2. SURPRISE APP

3. PROBLEM
a last minute invitation shows up
it can be a dinner party,
a gathering at a friend’s house, a soiree
or a reception..
you don’t have the time to go and buy a present
but..
..can you go empty handed?
SURPRISE APP | June 2012

4. NO!
SURPRISE APP | June 2012

5. SOLUTION
SURPRISE APP is an application that allows
you to instantly buy a gift for a friend straight
from your mobile and actually send it to him!
SURPRISE APP | June 2012

6. HOW IT WORKS
YOU - All you have to do is:
1. choose the gift you want to buy from a wide
range of products
SURPRISE APP | June 2012

7. HOW IT WORKS
YOU - All you have to do is:
1. choose the present you want to buy from the
available categories (drinks, pastry, flowers)
2. pick a card and write a personal message to
your friend
SURPRISE APP | June 2012

8. HOW IT WORKS
YOU - All you have to do is:
1. choose the present you want to buy from the
available categories (drinks, pastry, flowers)
2. pick a card and write a personal message to
your friend
..and let us take care of the rest!
SURPRISE APP | June 2012

9. HOW IT WORKS
WE – SURPRISE APP
will notify your friend
by text, iMessage,
e-mail or Facebook
that he is about to
receive a gift from you
while showing him
your card.
No shipping info needed.
SURPRISE APP | June 2012

10. HOW IT WORKS
Your friend views the
card and fills out his
information in order to
receive the gift.
SURPRISE APP | June 2012

11. COMPETITION
KARMA APP
GIFT APP
WRAPP
THE GIFT APP
GIFT ME BETA android
SURPRISE APP | June 2012

12. PERCEPTUAL MAPPING
SURPRISE APP | June 2012

13. COMPETITION
SURPRISE APP | June 2012

14. HOW DO WE DIFFER?
We send an actual gift.
SURPRISE APP | June 2012

15. HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
SURPRISE APP | June 2012

16. HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
SURPRISE APP | June 2012

17. HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
There is no such service in Greece.
SURPRISE APP | June 2012

18. HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
There is no such service in Greece.
We offer to the customer an easy, simple
& different gift experience.
SURPRISE APP | June 2012

19. HOW DO WE DIFFER?
We send an actual gift.
It’s an innovative idea.
We solve an actual problem.
There is no such service in Greece.
We offer to the customer an easy, simple
& different gift experience.
We offer the recipient a special & surprising
gift experience.
SURPRISE APP | June 2012

20. SWOT ANALYSIS
STRENGTHS WEAKNESSES
1ST IN GR/EU MARKET GR MARKET NOT FAMILIAR WITH ONLINE
INSTANT BUY SHOPPING
RANGE OF PRODUCTS &
PERSONALIZATION VIRTUAL GIFTS
PAYPAL
SWOT
OPPORTUNITIES THREATS
AIMS TO GR, BALCAN & EU MARKET
OTHER POPULAR APP PREFERANCE
PARTNERSHIP WITH SEVERAL BRANDS
SURPRISE APP | June 2012

21. MARKET STRATEGY
SURPRISE APP | June 2012

22. HOW ARE WE GONNA MAKE IT WORK
We will cooperate with popular chains that have
multiple stores across the city.
Test Case: Athens
Patisseries: Fresh, Max Perry
Wine points: Matsoukas
Flower services: Interflora
SURPRISE APP | June 2012

23. HOW ARE WE GONNA MAKE IT WORK
The costumer chooses the gift he prefers,
Buys it instantly.
SURPRISE APP | June 2012

24. HOW ARE WE GONNA MAKE IT WORK
The costumer chooses the gift he prefers,
Buys it instantly.
Then the collaborating courier service is
notified and undertakes to deliver the order.
SURPRISE APP | June 2012

25. HOW ARE WE GONNA MAKE IT WORK
The costumer chooses the gift he prefers,
Buys it instantly
Then the collaborating courier service is
notified and undertakes to deliver the order.
… TA TA ! The surprise gift has now been
delivered to its percipient successfully!
SURPRISE APP | June 2012

26. thank you.
SURPRISE APP | June 2012

27. THE TEACHERS
Giannakeas George
Siligardakis Nektarios
Doksaras Ioannis
Tsene Lida - Coordinator
Tsakarestou Betty - Professor

28. THE TEAM
Alexiadou Daphne
Alexou Mirella
Alevropoulou Alexia
Alivizatou Alexandra
Dimitrakopoulou Katerina
Tsoufi Christianna