Top retailers are turning to marketplaces to respond to rising consumer demands for greater choice, lower prices, and faster delivery. Marketplaces allow retailers to attract more shoppers and sellers, diversify their supply, and potentially boost profits. Recent data shows that marketplace growth continues to outpace overall ecommerce growth as consumers increasingly prefer and find marketplaces more convenient.

1. How Top Retailers Are Responding to Rising
Consumer Demands with a Marketplace
March 22, 2022

2. © Mirakl 2022
Confidential | © Mirakl 2022
Today’s expert speakers
Vanessa Stützle
Chief Digital Officer
Adam Powell
Chief Digital Officer

3. © Mirakl 2022
© Mirakl 2022
What will we cover today?
The retail context Marketplace expert
panel discussion
Key findings from the 2022
Enterprise Marketplace Index

4. ©2021 Mirakl, Inc.
eCommerce acceleration creates opportunity – and
pressure to act now
Consumers are rushing online…
... bringing high expectations, margin
pressure and competition
Customers want more
Greater choice, lower prices, faster delivery
Margins are decreasing
Coupled with higher carrying costs
Competition is rising
From digital giants and digital natives
Sources: Bank of America; Forrester Analytics; McKinsey; ShawSpring Research; U.S. Department of Commerce
10 years’ growth
in 3 months
eCommerce penetration, %
2009
10
5
0
25
20
35
30
15
2011 2013 2015 2017 2019 Q1
2020

5. ©2021 Mirakl, Inc.
Attracting shoppers is more difficult, and costs more.
Traffic Fell in H2 2021…
… while Acquisition Cost soared
Traffic
declined
-1%

6. ©2021 Mirakl, Inc.
Supply chain issues are increasinging pressure -
And creating opportunities for supply diversification
Out-of-stock levels are predicted to
be +172% YoY
Shipping container prices are
5X-8X 2020
88% increase in supply chain
disruptions

7. © Mirakl 2022
© Mirakl 2022
Enterprise Marketplaces Provide a Path to Retail Transformation
50k+
Enterprise Marketplace
Sellers
60+
Enterprise Marketplace
Retailers
70m
Products
Launching
March 30

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© Mirakl 2022
Marketplace Growth is 2x eCommerce Growth. Again.

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© Mirakl 2022
Marketplaces present an opportunity for a boost in conversion, as
consumers shop more on marketplaces – and prefer them
66%
of consumers prefer
marketplaces over
conventional
eCommerce sites
Source: The State of Online Marketplace Adoption: A Global Consumer Survey by Mirakl, January 2022
7 in 10
consumers believe that online
marketplaces are the most
convenient way to shop

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© Mirakl 2022
As consumers find more of the products they want, eCommerce
traffic rises dramatically

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Marketplaces provide safe passage toward profitability
Bottom-line impact
Year-over-year growth