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© 2014 NTT DOCOMO, INC. All rights reserved.
How Changing Mobile and Media Technologies
is Changing The Way We Create Innovations
Mick Etoh
@mickbean
NTT DOCOMO
1
© 2014 NTT DOCOMO, INC. All rights reserved.
Outline
Big-Data, Big-Server, and Fat-Pipe
Solutions
Large-scale Signals from Wireless
Infrastructure
APIs for Federated Systems
Definition of Innovation
Progress of Cellphone and Network
Technologies
2
© 2014 NTT DOCOMO, INC. All rights reserved.
Who am I?
Digital VCR Development (1985)
Artificial Intellligence (1988)
Computer
Vision and PR
(1991)
Image Coding (1994)
Mobile Multimedia
(2000)
Data Mining and NLP (2007-)
Speech Recognition(2006) Machine Translation(2014-)
Mobile
Network
(2002-)
Investment(2012-)
3
© 2014 NTT DOCOMO, INC. All rights reserved.
Connecting the dots….
4
Those experiences gave me the ability of
© 2014 NTT DOCOMO, INC. All rights reserved.
5
Those experiences gave me the ability of
Connecting the technologies….
© 2013 NTT DOCOMO, INC. All rights reserved.
What is Innovation?
Joseph Schumpeter‘s 

“neuer Kombinationen” 

(Theorie der wirtschaftlichen Entwicklung)
6
© 2014 NTT DOCOMO, INC. All rights reserved.
7
“All technologies are combinations of
technologies that already exist.” —

• Combinatorial Explosion 

• Creates Economy

W. Brian Arthur
Innovation Example
2.5G Internet connectivity, 

DOCOMO

1998
Micro Browser, 

Access Co. 

1995
i-mode, 

DOCOMO

1999
New Biz. Concept:

Content Provider Bazar
8
© 2014 NTT DOCOMO, INC. All rights reserved.
Wireless Technologies, the Enablers

Personal Storage
SNS/Comm. Tools
LTE:~75Mbps2010
+Big data synchronization
Application Market
(games, net contents, etc.)
3.5G: ~14Mbps 2006
+Smart Phone + Cloud
Mobile Multimedia
3G: 64-384Kbps 2001
+CODEC
i-mode
2G:9.6KbpsX3 1998+micro browser
9
© 2014 NTT DOCOMO, INC. All rights reserved.
© 2013 NTT DOCOMO, INC. All rights reserved.
Very Simplified Formula
Wireless
Broadband
Innovation X
?
10
❌
© 2014 NTT DOCOMO, INC. All rights reserved.
Distributed Speech Recognition(DSR)
in 2006
First Implementation of ETSI AURORA Project (2000-2003)
16 Khz Sampling MFCC feature vectors --> 5.6 Kbps
Mobile Terminal
Feature
Extraction
Result
Encode
Server
Decode Rec.
Engine
Dictionary
11
© 2014 NTT DOCOMO, INC. All rights reserved.
Lessons Learned From the DSR(2006)
12
 Pros
• 16Khz sampling outperforms 8Khz Sampling.
• Dedicated Feature Extraction Front End outperforms
the legacy IVR (Interactive Voice Response) methods.
Cons
• Channel assumption was too narrow (i.e., Kbps-order).
• No background noise model (left intact)
Bandwidth is not crucial.
Mobile Issue: Battery
13
© 2014 NTT DOCOMO, INC. All rights reserved.
3X energy density evolution
40MHz
ARM(2001)
Mbps
Broadband
Quad-Core
1GHz+
ARM(2014)
250X Improved
+
© 2014 NTT DOCOMO, INC. All rights reserved.
Thin Client Architecture with Fat Pipe
and Big Server since 2007
14
© 2014 NTT DOCOMO, INC. All rights reserved.
LTE-Advanced  Network (2016-)
Macro  Cell  Base  Station
Small  Cell  Base  Station
Centeraized  Radio  Access  
Network  
15
© 2014 NTT DOCOMO, INC. All rights reserved.
Evolution of
Wireless Technologies
16
10	
  kbps
100	
  kbps
1	
  Mbps
10	
  Mbps
100	
  Mbps
1	
  Gbps
10	
  Gbps
2020
5G
2015201020052000
LTE
LTE-­‐A
HSDPA,	
  
HDRWCDMA,	
  
CDMA2000
MIMO
Carrier	
  
Aggregation/
MU-­‐MIMO
3D/Massive	
  
MIMO
∼3.5GHz
∼60GHz
CDMA
OFDM/OFDMA
Small	
  Cell
© 2014 NTT DOCOMO, INC. All rights reserved.
Smart Phones as Information Hubs
WiFi
NFC
Bluetooth
Gyro
Microphone
CCD/CMOS Camera
GPS
Accelerometer
Cloud
Wireless Broadband
Smart Phone
17
© 2014 NTT DOCOMO, INC. All rights reserved.
Camera+Snapdragon+Vuforia(FastCV)+Unity
18
Ball-in-a-maze puzzle
See youtube video.
© 2014 NTT DOCOMO, INC. All rights reserved.
19
https://play.google.com/store/apps/
details?id=jp.co.sompo_japan.safetysight
iOnRoad
Safety Sight(2014)
http://www.ionroad.com/
© 2014 NTT DOCOMO, INC. All rights reserved.
History of Cellphone Sensors
20
Barometric
Magnetometer
Accelerometer
Fingerprint
Co-Processors
GPS
2005 2010 2015
Navigation
Power reduction
biometrics
Navigation Compass
altimeter, weather forecast
pedometer, game controler
Mar/03
July/03
April/04
July/06
June/12
May/13
Gyroscope Image StabilizationNov./09
© 2014 NTT DOCOMO, INC. All rights reserved.
Coprocessor solution (iphone 5s)
21
A6 Magnetometer
Accelerometer
Gyroscope
A7 M7 Magnetometer
Accelerometer
Gyroscope
© 2014 NTT DOCOMO, INC. All rights reserved.
Sensor Fusion
22
3 axis gyroscope 2000°/second precision
3 axis accelerometer +-50mg precision
3 axis magnetometer 6° precision
Pressure sensor +/- 10 Pa precision
Ultrasound sensors for ground altitude measurement
60 fps vertical QVGA camera for ground speed measurement
http://ardrone2.parrot.com/ardrone-2/specifications/
© 2014 NTT DOCOMO, INC. All rights reserved.
Flying Cell Phone: Androcopter
23
http://diydrones.com/profiles/blogs/androcopter-use-you-smartphone-as-an-autopilot
© 2014 NTT DOCOMO, INC. All rights reserved.
Siri 24
Big-Data, Big-Server, and Fat-Pipe Solution
© 2014 NTT DOCOMO, INC. All rights reserved.
“Shabette-Concier” Voice agent
• Launched Mar. 1, 2012
• Over 40 services in it
• Including chatting
• 10 million users
Shabette
Voice
=
Concier
Concierge
=
How may I help you?
25
© 2014 NTT DOCOMO, INC. All rights reserved.Touch the Concier.Q: “What is the height of Mt. Fuji?”A: “3,766m!”Q: “When is holding schedule of the Tokyo Olympic Games?”A: “It will hold in 2020.” 26
© 2014 NTT DOCOMO, INC. All rights reserved.
Basic Architecture 2010
Logging
Voice

Recognition
Task

Recognition
Logging
Voice
text
text contents
Service
Providers’ DB
contents
text
Text to speech
27
Fat-Pipe
Big-Servers
© 2014 NTT DOCOMO, INC. All rights reserved.
BELIEF: More data usually beats better
algorithms.
Speech
Speech
Data
Language
Data
Machine Learning Machine Learning
Acoustic
Model
Lexicon
Language
Model
Speech Recognition I want...
Text
Voice Recognition
28
Big-Data
Performance Improvement by Data
Precision(%)
40
50
60
70
80
90
Text Data Amount in Million Lines
1 10 100 1000
29
© 2014 NTT DOCOMO, INC. All rights reserved.
© 2014 NTT DOCOMO, INC. All rights reserved.
Virtuous Circle Enabled by Machine Learning
Improved
Performance
Better
User Experience More Data
Machine
Learning
30
Signal Processing in Mobile Comm.
Signals From Each Mobile Device about
audio, image, video, and extra sensors for
Applications: Information Retrieval, Navigation, etc.
31
© 2014 NTT DOCOMO, INC. All rights reserved.
Signals From Gigantic Social Infrastructure about
crowds, traffic, earthquake, and weather for
Applications: Large-scale Infrastructure
Optimization and Human Security
© 2014 NTT DOCOMO, INC. All rights reserved.
Earthquake Early Warning System(2007)
32
Mobile
Telecommunication
System
TV Broadcasting

System
© 2014 NTT DOCOMO, INC. All rights reserved.
Earthquake Early Warning System
33
© 2014 NTT DOCOMO, INC. All rights reserved.
PM 14:46, March 11th, 2011
34
http://pics.livejournal.com/druzifer/pic/004q2qar
Great Eastern
Japan Earthquake
© 2014 NTT DOCOMO, INC. All rights reserved.
35
Connecting the technologies
through APIs…
© 2014 NTT DOCOMO, INC. All rights reserved.
36
+ Character Recognition,Environment Sensor,Data Storage BOX,Location
Information, Mobile Payment, and more.
API as Catalysts
© 2014 NTT DOCOMO, INC. All rights reserved.
Yet another Google Goggle/Amazon Flow
37https://twitter.com/ksasao
© 2014 NTT DOCOMO, INC. All rights reserved.
38
API  Aggregator
Mashape	
  is	
  the	
  largest	
  API	
  marketplace,	
  
powering	
  thousands	
  of	
  APIs	
  and	
  Applications.	
  
© 2014 NTT DOCOMO, INC. All rights reserved.
39
Rank.25
Rank.34
Rank.39
Rank.43
Rank.16 ICCV2013
Rank.6 Googleglass
© 2014 NTT DOCOMO, INC. All rights reserved.
40
Rank.51
Rank.57
Rank.62
Rank.77
Rank.85
Rank.87
© 2014 NTT DOCOMO, INC. All rights reserved.
Take aways for “connecting the dots.”
41
Wireless
Broadband
Innovation X?❌
Big-Server, Big-Data, and Fat-Pipe
for Smart Thin clients
Virtuous Circle by Machine Learning
Large-scale Signals from Wireless
Infrastructure
APIs as Connecters and Indicators of
your inventions.
© 2014 NTT DOCOMO, INC. All rights reserved.
42
Design of combination
from existing and
foreseeable
technologies
Research for Impact factor
© 2014 NTT DOCOMO, INC. All rights reserved.
Signals from GPS around Tokyo in
a normal and non-eventful day. 43
My dream is …to connect the
systems.
Innovation
X
Speech Dialogue
System
Computer Vision
System
unknown?

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How changing mobile and media technologies is changing the way we create innovations r1 2for public

  • 1. © 2014 NTT DOCOMO, INC. All rights reserved. How Changing Mobile and Media Technologies is Changing The Way We Create Innovations Mick Etoh @mickbean NTT DOCOMO 1
  • 2. © 2014 NTT DOCOMO, INC. All rights reserved. Outline Big-Data, Big-Server, and Fat-Pipe Solutions Large-scale Signals from Wireless Infrastructure APIs for Federated Systems Definition of Innovation Progress of Cellphone and Network Technologies 2
  • 3. © 2014 NTT DOCOMO, INC. All rights reserved. Who am I? Digital VCR Development (1985) Artificial Intellligence (1988) Computer Vision and PR (1991) Image Coding (1994) Mobile Multimedia (2000) Data Mining and NLP (2007-) Speech Recognition(2006) Machine Translation(2014-) Mobile Network (2002-) Investment(2012-) 3
  • 4. © 2014 NTT DOCOMO, INC. All rights reserved. Connecting the dots…. 4 Those experiences gave me the ability of
  • 5. © 2014 NTT DOCOMO, INC. All rights reserved. 5 Those experiences gave me the ability of Connecting the technologies….
  • 6. © 2013 NTT DOCOMO, INC. All rights reserved. What is Innovation? Joseph Schumpeter‘s “neuer Kombinationen” (Theorie der wirtschaftlichen Entwicklung) 6
  • 7. © 2014 NTT DOCOMO, INC. All rights reserved. 7 “All technologies are combinations of technologies that already exist.” — • Combinatorial Explosion  • Creates Economy W. Brian Arthur
  • 8. Innovation Example 2.5G Internet connectivity, DOCOMO 1998 Micro Browser, Access Co. 1995 i-mode, DOCOMO 1999 New Biz. Concept: Content Provider Bazar 8 © 2014 NTT DOCOMO, INC. All rights reserved.
  • 9. Wireless Technologies, the Enablers
 Personal Storage SNS/Comm. Tools LTE:~75Mbps2010 +Big data synchronization Application Market (games, net contents, etc.) 3.5G: ~14Mbps 2006 +Smart Phone + Cloud Mobile Multimedia 3G: 64-384Kbps 2001 +CODEC i-mode 2G:9.6KbpsX3 1998+micro browser 9 © 2014 NTT DOCOMO, INC. All rights reserved.
  • 10. © 2013 NTT DOCOMO, INC. All rights reserved. Very Simplified Formula Wireless Broadband Innovation X ? 10 ❌
  • 11. © 2014 NTT DOCOMO, INC. All rights reserved. Distributed Speech Recognition(DSR) in 2006 First Implementation of ETSI AURORA Project (2000-2003) 16 Khz Sampling MFCC feature vectors --> 5.6 Kbps Mobile Terminal Feature Extraction Result Encode Server Decode Rec. Engine Dictionary 11
  • 12. © 2014 NTT DOCOMO, INC. All rights reserved. Lessons Learned From the DSR(2006) 12  Pros • 16Khz sampling outperforms 8Khz Sampling. • Dedicated Feature Extraction Front End outperforms the legacy IVR (Interactive Voice Response) methods. Cons • Channel assumption was too narrow (i.e., Kbps-order). • No background noise model (left intact) Bandwidth is not crucial.
  • 13. Mobile Issue: Battery 13 © 2014 NTT DOCOMO, INC. All rights reserved. 3X energy density evolution 40MHz ARM(2001) Mbps Broadband Quad-Core 1GHz+ ARM(2014) 250X Improved +
  • 14. © 2014 NTT DOCOMO, INC. All rights reserved. Thin Client Architecture with Fat Pipe and Big Server since 2007 14
  • 15. © 2014 NTT DOCOMO, INC. All rights reserved. LTE-Advanced  Network (2016-) Macro  Cell  Base  Station Small  Cell  Base  Station Centeraized  Radio  Access   Network   15
  • 16. © 2014 NTT DOCOMO, INC. All rights reserved. Evolution of Wireless Technologies 16 10  kbps 100  kbps 1  Mbps 10  Mbps 100  Mbps 1  Gbps 10  Gbps 2020 5G 2015201020052000 LTE LTE-­‐A HSDPA,   HDRWCDMA,   CDMA2000 MIMO Carrier   Aggregation/ MU-­‐MIMO 3D/Massive   MIMO ∼3.5GHz ∼60GHz CDMA OFDM/OFDMA Small  Cell
  • 17. © 2014 NTT DOCOMO, INC. All rights reserved. Smart Phones as Information Hubs WiFi NFC Bluetooth Gyro Microphone CCD/CMOS Camera GPS Accelerometer Cloud Wireless Broadband Smart Phone 17
  • 18. © 2014 NTT DOCOMO, INC. All rights reserved. Camera+Snapdragon+Vuforia(FastCV)+Unity 18 Ball-in-a-maze puzzle See youtube video.
  • 19. © 2014 NTT DOCOMO, INC. All rights reserved. 19 https://play.google.com/store/apps/ details?id=jp.co.sompo_japan.safetysight iOnRoad Safety Sight(2014) http://www.ionroad.com/
  • 20. © 2014 NTT DOCOMO, INC. All rights reserved. History of Cellphone Sensors 20 Barometric Magnetometer Accelerometer Fingerprint Co-Processors GPS 2005 2010 2015 Navigation Power reduction biometrics Navigation Compass altimeter, weather forecast pedometer, game controler Mar/03 July/03 April/04 July/06 June/12 May/13 Gyroscope Image StabilizationNov./09
  • 21. © 2014 NTT DOCOMO, INC. All rights reserved. Coprocessor solution (iphone 5s) 21 A6 Magnetometer Accelerometer Gyroscope A7 M7 Magnetometer Accelerometer Gyroscope
  • 22. © 2014 NTT DOCOMO, INC. All rights reserved. Sensor Fusion 22 3 axis gyroscope 2000°/second precision 3 axis accelerometer +-50mg precision 3 axis magnetometer 6° precision Pressure sensor +/- 10 Pa precision Ultrasound sensors for ground altitude measurement 60 fps vertical QVGA camera for ground speed measurement http://ardrone2.parrot.com/ardrone-2/specifications/
  • 23. © 2014 NTT DOCOMO, INC. All rights reserved. Flying Cell Phone: Androcopter 23 http://diydrones.com/profiles/blogs/androcopter-use-you-smartphone-as-an-autopilot
  • 24. © 2014 NTT DOCOMO, INC. All rights reserved. Siri 24 Big-Data, Big-Server, and Fat-Pipe Solution
  • 25. © 2014 NTT DOCOMO, INC. All rights reserved. “Shabette-Concier” Voice agent • Launched Mar. 1, 2012 • Over 40 services in it • Including chatting • 10 million users Shabette Voice = Concier Concierge = How may I help you? 25
  • 26. © 2014 NTT DOCOMO, INC. All rights reserved.Touch the Concier.Q: “What is the height of Mt. Fuji?”A: “3,766m!”Q: “When is holding schedule of the Tokyo Olympic Games?”A: “It will hold in 2020.” 26
  • 27. © 2014 NTT DOCOMO, INC. All rights reserved. Basic Architecture 2010 Logging Voice
 Recognition Task
 Recognition Logging Voice text text contents Service Providers’ DB contents text Text to speech 27 Fat-Pipe Big-Servers
  • 28. © 2014 NTT DOCOMO, INC. All rights reserved. BELIEF: More data usually beats better algorithms. Speech Speech Data Language Data Machine Learning Machine Learning Acoustic Model Lexicon Language Model Speech Recognition I want... Text Voice Recognition 28 Big-Data
  • 29. Performance Improvement by Data Precision(%) 40 50 60 70 80 90 Text Data Amount in Million Lines 1 10 100 1000 29 © 2014 NTT DOCOMO, INC. All rights reserved.
  • 30. © 2014 NTT DOCOMO, INC. All rights reserved. Virtuous Circle Enabled by Machine Learning Improved Performance Better User Experience More Data Machine Learning 30
  • 31. Signal Processing in Mobile Comm. Signals From Each Mobile Device about audio, image, video, and extra sensors for Applications: Information Retrieval, Navigation, etc. 31 © 2014 NTT DOCOMO, INC. All rights reserved. Signals From Gigantic Social Infrastructure about crowds, traffic, earthquake, and weather for Applications: Large-scale Infrastructure Optimization and Human Security
  • 32. © 2014 NTT DOCOMO, INC. All rights reserved. Earthquake Early Warning System(2007) 32 Mobile Telecommunication System TV Broadcasting System
  • 33. © 2014 NTT DOCOMO, INC. All rights reserved. Earthquake Early Warning System 33
  • 34. © 2014 NTT DOCOMO, INC. All rights reserved. PM 14:46, March 11th, 2011 34 http://pics.livejournal.com/druzifer/pic/004q2qar Great Eastern Japan Earthquake
  • 35. © 2014 NTT DOCOMO, INC. All rights reserved. 35 Connecting the technologies through APIs…
  • 36. © 2014 NTT DOCOMO, INC. All rights reserved. 36 + Character Recognition,Environment Sensor,Data Storage BOX,Location Information, Mobile Payment, and more. API as Catalysts
  • 37. © 2014 NTT DOCOMO, INC. All rights reserved. Yet another Google Goggle/Amazon Flow 37https://twitter.com/ksasao
  • 38. © 2014 NTT DOCOMO, INC. All rights reserved. 38 API  Aggregator Mashape  is  the  largest  API  marketplace,   powering  thousands  of  APIs  and  Applications.  
  • 39. © 2014 NTT DOCOMO, INC. All rights reserved. 39 Rank.25 Rank.34 Rank.39 Rank.43 Rank.16 ICCV2013 Rank.6 Googleglass
  • 40. © 2014 NTT DOCOMO, INC. All rights reserved. 40 Rank.51 Rank.57 Rank.62 Rank.77 Rank.85 Rank.87
  • 41. © 2014 NTT DOCOMO, INC. All rights reserved. Take aways for “connecting the dots.” 41 Wireless Broadband Innovation X?❌ Big-Server, Big-Data, and Fat-Pipe for Smart Thin clients Virtuous Circle by Machine Learning Large-scale Signals from Wireless Infrastructure APIs as Connecters and Indicators of your inventions.
  • 42. © 2014 NTT DOCOMO, INC. All rights reserved. 42 Design of combination from existing and foreseeable technologies Research for Impact factor
  • 43. © 2014 NTT DOCOMO, INC. All rights reserved. Signals from GPS around Tokyo in a normal and non-eventful day. 43 My dream is …to connect the systems. Innovation X Speech Dialogue System Computer Vision System unknown?