Quick overview of the adoption cycle by Bohlen, Beal & Rogers (1957).

1. minivation
Presents the adoption process
for service or product.

2. The Adoption Cycle was developed by
Joe M. Bohlen, George M. Beal
and Everett M. Rogers
at Iowa State University
in 1957.
http://en.wikipedia.org/wiki/Technology_adoption_lifecycle#cite_note-0

3. The adoption process
of a product or service
often follows five diverse
client profiles.
early majority
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4. Innovators are first.
©© minivation.org 2010 (some rights reserved)

5. Second come the early adopters.
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6. Third round sees the early majority
starting to use the product or service.
©© minivation.org 2010 (some rights reserved)

7. Fourth round sees the late majority.
©© minivation.org 2010 (some rights reserved)

8. Lastly the laggards arrive.
Relax,
I’m here!
©© minivation.org 2010 (some rights reserved)

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