As a Web developer, User Experience Design help me alot to increase quality of work and customer sastification. This presentation is to get you familiar with UX design and know some resources to go further.

1. UX

2. I’m Minh Do
minhdo@interactive.vn
www.facebook.com/minhinteracive
Creative Brand & Digital Consultancy
www.interactive.vn
www.facebook.com/interactive.vn
Managing Director

3. Be a Developer or Designer
We work with UX everyday

4. Digital Products used to be a one-way static medium, has
evolved into rich & interactive experience.

5. Ecommerce Website

6. Web Apps
Interactive Floor Design

7. Web Apps
3D room simulator

8. Web Apps
3D room simulator

9. Mobile Apps

10. Software is for Human
• Does it give me value?
• Is it easy to use?
• Is it pleasant to use?”

11. Software is for Human
• Does it give me value?
• Is it easy to use?
• Is it pleasant to use?”
User experience design is to make them answer “Yes”

12. Content
What is UX
Why is it important
How to design for UX

13. What is UX
A person’s perceptions and responses that result from the use or
anticipated use of a product, system or service
Wikipedia:

14. What is UX
A person’s perceptions and responses that result from the use or
anticipated use of a product, system or service
It includes
emotions, beliefs, preferences, perceptions, physical and
psychological responses, behaviours and accomplishments
before, during and after use
Wikipedia:

15. What is UX
How a person feel when using a system,
especially in terms of how easy or pleasing it is to use.
OR

16. Why is UX design important
Happier
Customer
Loyalty
Return on investment
Increased Traffic
Competitive Advangate

17. Why is UX design important
Happier
Developer
Save time
Reduce cost
Better product

18. Why is UX design important
Happier
Customer
Happier
Developer+
=

19. HOW TO DESIGN UX

20. We cannot design UX
because

21. Factors involves UX
UXUX
User
Situation
System

22. Users cannot be designed

23. Situation cannot be designed
Where shall I
go for lunch

24. Situation cannot be designed
Where shall I
go for lunch
Trending:
Food Festival on Central Park

25. Situation cannot be designed
Where shall I
go for lunch
Weather: Sunny
Trending:
Food Festival on Central Park

26. Situation cannot be designed
Where shall I
go for lunch
Weather: Rainny
Trending:
Food Festival on Central Park
?

27. WE CAN DESIGN FOR UX

28. HOW TO DESIGN FOR UX
• Understand UX
• Understand User
• Exceed Expectations

29. USABLE
CREDIBLE
ACCESSIBLE
USEFUL
DESIRABLE
FINDABLE
VALUABLE
Understand UX
User Experience Honeycomb
by Semantic Studio
http://semanticstudios.com/publications/semantics/000029.php

30. Understand User

31. Understand User
Survey form
• Are you able to find your seeking information?
• How are you satisfied with our website?
• Will you recommend our website to friends?

32. Understand User
• Cart sorting
• Contextual Interview
• First click testing
• Focus group
• Individual review
• Parallel design
• Personas
• Prototyping
• Survey
• System Usability Scale
• Task analysis
• Usability testing
http://www.usability.gov/what-and-why/user-research.html

33. Exceed Expectation

34. MUST SEE DIAGRAMS

35. USABLE
CREDIBLE
ACCESSIBLE
USEFUL
DESIRABLE
FINDABLE
VALUABLE
User Experience Honeycomb
http://semanticstudios.com/publications/semantics/000029.php

36. Experience Wheel
http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html

37. UX Treasure Map
http://semanticstudios.com/publications/semantics/000228.php

38. http://books.google.com.vn/books?id=QKYPdcI-av8C&lpg=PA31&ots=fhpyp6-
jRi&dq=Hassenzahls+model&hl=no&pg=PA31&redir_esc=y#v=onepage&q&f=false
Hassenzahls model

39. Elements of User Experience
http://www.jjg.net/elements/pdf/elements.pdf

40. TOOLS TO DESIGN FOR UX
• WIREFRAMING AND PROTOTYPING APPLICATIONS
• A/B TESTING SOFTWARE
• CONTENT INVENTORY SOFTWARE
• USER TESTING AND FEEDBACK SOFTWARE
• ANALYTICS SOFTWARE
http://www.smashingmagazine.com/2010/10/05/what-is-user-experience-design-
overview-tools-and-resources/

41. I think

42. UX design is a way to
unwrap our future
YOUR
TURNSocial network Micro blog Photo sharing
Personal
Messaging

43. You’ve got to start with the customer experience and
work backwards to the technology.
“

44. Thank you!