From my over 20 years of practice, pitching is a communication process with a strategic goal and methodologies. This presentation illustrates the science behind communication and practical approach for pitching in both business and daily lives.

1. 如何將
PITCHING
融入⼯工作與⽣生活
Pitching for Daily and Business Lives
蔡明都 Mingles Tsoi
2019.5.10

2. PITCHING ???
What is

3. PITCHING ?What is
Communication with a
strategic Goal & Methodology

4. Anytime
&
Anywhere !
+

6. Business Pitch
Sales Fund Raising
Tender Bidding Employment Interview
Purpose of Pitching

7. Personal Pitch
Family
Friend
Shopping
Lover
Purpose of Pitching

8. Scenarios
1 2 3
4 5
6 7 8

9. FormalInformal
Business
Personal
Elevator
Living Room
Social
Networking
Parties
Formal
Networking
Business
Presentation
Competition
Public
Transport
Lavatory
Classrooms

10. Process of pitching
in general ?
1. Headline
2. Conversation
2.1 One-Way
2.2 Bilateral
2.3 Multiple
3. Persuasion
4. Aha
5. Closing
5.1 Action
5.2 Follow-ups

11. A Broadway sales
Real Life Example:
1

12. An outside toilet pitch
to TW Publisher
Real Life Example:
2

13. Ex-chairman of MTRC
Real Life Example:
3

14. Pitch to potential
employer
Real Life Example:
4

15. Pitch to potential
investor in a social
gathering
Real Life Example:
5

16. My elevator pitch to
Patrick Nip about GBA
Strategy
Real Life Example:
6

17. Facebook Comment
Real Life Example:
7