Digital Marketing and Social Media presentation filled with examples and statistics. Delivered by practitioners from Dell and Cisco at ProductCamp Austin 2009.

1. Using Social Tools to Connect with Your Market Paul Young & Melissa Mines

4. Source: Brian Ellefritz, Cisco Systems

6. Humans Talk.

7. Drive to store Visit the neighbor Word of mouth Demo on YouTube Read a blog Discuss in a forum

9. People Trust Their Friends.

11. Social tools are sniper rifles, not shotguns.

12. Sources: CIA World Factbook, Facebook Blog – January 9, 2009 Facebook would be the World’s 7 th largest country

25. Social Listening

27. ! Twitter…follow Facebook…friend Blog…comment

28. Raw Data > Actionable Conversation ! ? blah LOL “ Competitor”

30. “ Hello, my name is Paul Young. I saw your comment on blog X about competitor A’s product. You had some interesting thoughts that could help us build better products for you. As a Product Manager at Dell, my job is to get opinions of people like you so that we build the right features. I’d like to get your opinions on a few key areas. Would you be willing to talk on the phone with me for 20 minutes ? This isn’t a sales call , I’m only interested in building a product that can best serve the needs of customers like you. When would be a good time for me to call?”

33. Social Conversation

35. - - - - - “ It’s all about me .”

36. + + + + + + + + + + + + “ It’s all about us .”

39. Case Study: Cisco ASR

40. Source: Cisco Social Media Team

41. A New Mantra… Global reach Online reveal Online (addictive) game www.cisco.com/go/edgeques t Pre-launch buzz videos Blogs Source: Cisco Social Media Team VIRAL VIRTUAL VISUAL

42. Beyond the Tactics Respond Find Take Action Source: Cisco Social Media Team Monitor & Listen “ I love how Cisco promoted the video series via their blog, Twitter profile, and Facebook page” Brian Ellefritz Marketing @ Cisco

43. Launch Converse

45. Thank You PCA Sponsors! Premium Sponsors Sponsors