The document outlines a 6-month purchasing plan for a university racquet center. It provides background on the center's customer base, which is primarily students and faculty from a local university. The center offers tennis and racquetball equipment, apparel, and accessories from brands like Nike and Head. Sales have increased 27% over the past year. The plan projects monthly sales, purchases, markdowns, and stock levels with planned increases ranging from 23-35% each month. In conclusion, the tennis industry is growing so the center can expect continued increases, and purchasing items more frequently would help better meet customer needs.
2. Background Sponsored by Head/Penn Previously hosted one of the largest Nike camps in Michigan. They now hold one of the best, if not the best tennis camps in Michigan. Make purchase orders twice a year and make special orders as well.
3. Background cont. Average age of Purchaser: 35 (clinics) Average Household Income: $38,580.20 Customer base is from Cadillac, Reed City, Stanwood, Greenville and Big Rapids. The majority of our customers are from Big Rapids and consist of mostly faculty and students of Ferris State. The club is not necessarily high class and offers a relaxed atmosphere.
29. Conclusion With the tennis industry on the rise and more communities implementing programs, the racquet facility can plan on increases in the following year. Purchases semi-annually make it difficult for the facility to determine specific orders and it would be easier if they made purchase orders more often. A more in depth inventory system would also be beneficial.
