Niall murphy - Business Value of Product Management

•

1 gefällt mir•555 views

Mind the Product

ProductTank

niall
murphy

founder
&
ceo,
EVRYTHNG

@ConnectEvrythng

evrythng.com

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

“ You won’t need to hunt anxiously
for your missing shoes in the
morning, you’ll Google them.
”

Source: Bruce Sterling, ‘Shaping Things’

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

Making a guitar ‘smart’

Buy Activate Augment

(Geo)
Check-in Social

Info, news Branded
services

Offers/ Product
upgrades Apps

Manuals/ Analytics
How-Tos

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

Making products smart

Short/URL

NFC

Unique ID Unique ID

ACTIVE ONE-TO-ONE RELATIONSHIPS

Short/URL ©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

NFC

EVRYTHNG Technology: How it works

1 2 3 4 5
Each product has unique Tag scanned using ADI authenticated, ERP, CRM and Social Relevant and
tag containing a link to smartphone, accessing user identiﬁed & networking system personalized application
that individual product’s ADI via Web browser or authenticated, ADI interactions via Web experiences / services
online ADI app on the device updated services delivered to mobile
device

2
NFC Tag 5

1
3

Product

2D Barcode 4 ADI Proﬁle

Unique ID
Unique ID
Personalised
experience

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

What problem is EVRYTHNG solving?

Consumers Producers

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

products
are

owned
media

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

@ConnectEvrythng

evrythng.com

©
EVRYTHNG
Limited,
2012

© Evrythng Limited | 2012 @ConnectEvrythng

Empfohlen

Innovationcostcutting pi seminar 2012Honeypresentations

DODO Company IntroductionV2.2Shenzhen Dodointel Intelligent Co.,Ltd.

Full stack JavaScript - the folly of choiceFDConf

A Facebook for Things: Turning physical products into digital information ser...Sustainly

Evrythng @ Web of ThingsDominique Guinard

doc2app - the case for migrationLandscape

EVRYTHNG: Products Connected to the Web - UK Government Office for Science Ev...EVRYTHNG

EVRYTHNG: The Internet of Everything - Tech Transformation Forum IoT WeekEVRYTHNG

Empfohlen

Innovationcostcutting pi seminar 2012Honeypresentations

DODO Company IntroductionV2.2Shenzhen Dodointel Intelligent Co.,Ltd.

Full stack JavaScript - the folly of choiceFDConf

A Facebook for Things: Turning physical products into digital information ser...Sustainly

Evrythng @ Web of ThingsDominique Guinard

doc2app - the case for migrationLandscape

EVRYTHNG: Products Connected to the Web - UK Government Office for Science Ev...EVRYTHNG

EVRYTHNG: The Internet of Everything - Tech Transformation Forum IoT WeekEVRYTHNG

Android & the Web of Things: Bluetooth Low Energy, Bluetooth 4.0, iBeacons, B...EVRYTHNG

Inspire 2012 - LollapaloozaRyan Manchee

Assimilate or Die - a Real life Transformation StoryCustomXM

Activity Digital Identities in the Web of ThingsDominique Guinard

Mobile advisor zenprise-pitch - larsLars Bodenhoff

A Brave New World - Where Conference KeynoteCharlene Li

Presentazione evento manufacturing 2012Enigen Srl

EBriks Web Design and Development Approach - EBriks Infotechebriksinfotech

Star Hiring Presentation 2012Ajeesh Venugopalan

EBriks Webdesigning ServicesEBRIKS INFOTECH

Spirent overview2013Lee Goodenough

Using QR Codes to Enhance Marketing, Sales, and Customer ServiceJeff Korhan

Presentacion Yuilopbetabeers

Real-World IoT Customer Transformation Success Stories: Connected ProductsSalesforce Developers

New Near Next : extending your brand for  the new mobile & beyond by Aynne Va...Fjord

Aynne Valencia Brand Perfect 2012Aynne Valencia

Enhancing the User Experience Through the Sense of TouchFITC

Roderick Cremers Social Media FundamentalsEuropean Golf Course Owners Association

Competitive Strategies in International Search PlacementEnterprise Ireland

How parks and attractions can sell tickets everywhere through one systemRTP, part of Active Network

Question the Status Quo - Martin Eriksson at How to WebMind the Product

Dave Wascha - Product Management CultureMind the Product

Weitere ähnliche Inhalte

Ähnlich wie Niall murphy - Business Value of Product Management

Android & the Web of Things: Bluetooth Low Energy, Bluetooth 4.0, iBeacons, B...EVRYTHNG

Inspire 2012 - LollapaloozaRyan Manchee

Assimilate or Die - a Real life Transformation StoryCustomXM

Activity Digital Identities in the Web of ThingsDominique Guinard

Mobile advisor zenprise-pitch - larsLars Bodenhoff

A Brave New World - Where Conference KeynoteCharlene Li

Presentazione evento manufacturing 2012Enigen Srl

EBriks Web Design and Development Approach - EBriks Infotechebriksinfotech

Star Hiring Presentation 2012Ajeesh Venugopalan

EBriks Webdesigning ServicesEBRIKS INFOTECH

Spirent overview2013Lee Goodenough

Using QR Codes to Enhance Marketing, Sales, and Customer ServiceJeff Korhan

Presentacion Yuilopbetabeers

Real-World IoT Customer Transformation Success Stories: Connected ProductsSalesforce Developers

New Near Next : extending your brand for  the new mobile & beyond by Aynne Va...Fjord

Aynne Valencia Brand Perfect 2012Aynne Valencia

Enhancing the User Experience Through the Sense of TouchFITC

Roderick Cremers Social Media FundamentalsEuropean Golf Course Owners Association

Competitive Strategies in International Search PlacementEnterprise Ireland

How parks and attractions can sell tickets everywhere through one systemRTP, part of Active Network

Ähnlich wie Niall murphy - Business Value of Product Management (20)

Android & the Web of Things: Bluetooth Low Energy, Bluetooth 4.0, iBeacons, B...

Inspire 2012 - Lollapalooza

Assimilate or Die - a Real life Transformation Story

Activity Digital Identities in the Web of Things

Mobile advisor zenprise-pitch - lars

A Brave New World - Where Conference Keynote

Presentazione evento manufacturing 2012

EBriks Web Design and Development Approach - EBriks Infotech

Star Hiring Presentation 2012

EBriks Webdesigning Services

Spirent overview2013

Using QR Codes to Enhance Marketing, Sales, and Customer Service

Presentacion Yuilop

Real-World IoT Customer Transformation Success Stories: Connected Products

New Near Next : extending your brand for  the new mobile & beyond by Aynne Va...

Aynne Valencia Brand Perfect 2012

Enhancing the User Experience Through the Sense of Touch

Roderick Cremers Social Media Fundamentals

Competitive Strategies in International Search Placement

How parks and attractions can sell tickets everywhere through one system

Mehr von Mind the Product

Question the Status Quo - Martin Eriksson at How to WebMind the Product

Dave Wascha - Product Management CultureMind the Product

Tim Warren - Culture club 12 lessons in tryingMind the Product

Mairead o'connor Healthy Product Culture ProductTank March 2014Mind the Product

Tesco Endless Aisles Project - Tara EtheringtonMind the Product

eCommerce - least pure form of Product ManagementMind the Product

Validation and Iteration in Games - Martyn JonesMind the Product

Product Management in Games - Mary CaseyMind the Product

Introducing Product ThinkingMind the Product

Testing an idea - Dominic VallelyMind the Product

How to Hire Well - Ken WardMind the Product

Producttank manchesterMind the Product

Producttank sloveniaMind the Product

Nigel open 4 businessMind the Product

Duncan product tankMind the Product

New data product recipesMind the Product

Sam gilbert - Business value of product managementMind the Product

Business Value of Product Management - Dave ThomsonMind the Product

Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012Mind the Product

What is Product ManagementMind the Product

Mehr von Mind the Product (20)

Question the Status Quo - Martin Eriksson at How to Web

Dave Wascha - Product Management Culture

Tim Warren - Culture club 12 lessons in trying

Mairead o'connor Healthy Product Culture ProductTank March 2014

Tesco Endless Aisles Project - Tara Etherington

eCommerce - least pure form of Product Management

Validation and Iteration in Games - Martyn Jones

Product Management in Games - Mary Casey

Introducing Product Thinking

Testing an idea - Dominic Vallely

How to Hire Well - Ken Ward

Producttank manchester

Producttank slovenia

Nigel open 4 business

Duncan product tank

New data product recipes

Sam gilbert - Business value of product management

Business Value of Product Management - Dave Thomson

Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012

What is Product Management

Niall murphy - Business Value of Product Management

1. ProductTank niall murphy founder & ceo, EVRYTHNG @ConnectEvrythng evrythng.com © EVRYTHNG Limited, 2012 © Evrythng Limited | 2012 @ConnectEvrythng

6. “ You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them. ” Source: Bruce Sterling, ‘Shaping Things’ © EVRYTHNG Limited, 2012 © Evrythng Limited | 2012 @ConnectEvrythng

8. Making a guitar ‘smart’ Buy Activate Augment (Geo) Check-in Social Info, news Branded services Offers/ Product upgrades Apps Manuals/ Analytics How-Tos © EVRYTHNG Limited, 2012 © Evrythng Limited | 2012 @ConnectEvrythng

11. Making products smart Short/URL NFC Unique ID Unique ID ACTIVE ONE-TO-ONE RELATIONSHIPS Short/URL © EVRYTHNG Limited, 2012 © Evrythng Limited | 2012 @ConnectEvrythng NFC

12. EVRYTHNG Technology: How it works 1 2 3 4 5 Each product has unique Tag scanned using ADI authenticated, ERP, CRM and Social Relevant and tag containing a link to smartphone, accessing user identiﬁed & networking system personalized application that individual product’s ADI via Web browser or authenticated, ADI interactions via Web experiences / services online ADI app on the device updated services delivered to mobile device 2 NFC Tag 5 1 3 Product 2D Barcode 4 ADI Proﬁle Unique ID Unique ID Personalised experience © EVRYTHNG Limited, 2012 © Evrythng Limited | 2012 @ConnectEvrythng

14. What problem is EVRYTHNG solving? Consumers Producers © EVRYTHNG Limited, 2012 © Evrythng Limited | 2012 @ConnectEvrythng