The average American adult spends over 5 hours/day watching traditional TV. Learn more about how people are spending their time with media here

1. 2014 Time Spent
with Media
Media Insights
September 5, 2014

2. The average American spends 10.5 hours
per day with media
• Despite increases in time spent online, adults spend
almost half of their media time watching traditional
TV - that’s over 5 hours per day!
Data is for the total population – it includes users and non-users of a medium
See last page for information on sources
2
A18+ Average Daily Time Spent with Media (h:mm)
10 hours, 29 minutes

3. Age Differences
• The older one is, the more time they spend watching
• A18-34 spend almost two hours less with media per
^Newspaper time spent for is for A35-64
*Newspaper time spent for is for A65+
3
TV, and the less likely they are to be online
day than older adults, but A18-34 spend 3x as much
time on the mobile internet
Average Daily Time Spent with Media (h:mm)
9:27
10:42
11:14
^
*
*
^
Data is for the total population – it includes users and non-users of a medium
See last page for information on sources

4. Gender Differences
• Women watch more traditional TV than men
• However, men view 2x the amount of online video
women do, even though it only accounts for 33
minutes/day
• Overall, women spend slightly more time with media
than men
A18+ information shown in chart
4
10:25
10:34
Average Daily Time Spent with Media (h:mm)
Data is for the total population – it includes users and non-users of a medium
See last page for information on sources

5. Average Time Spent with Media
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Mobile Internet Online Video
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Age hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm
12+ 5:00 35:07 1:48 12:33 0:49* 5:43* 0:25* 2:56*
12-17 3:00 21:00 1:04 7:27 0:06^ 0:46^ 0:25* 2:59* 0:15* 1:49*
12-24 3:07 21:50 1:19 9:12 0:36* 4:14* 0:23* 2:42*
12-34 3:28 24:22 1:28 10:16 0:46* 5:25* 0:28* 3:19*
12-49 3:57 27:43 1:40 11:42 0:51* 6:02* 0:27* 3:11*
12-54 4:12 29:24 1:44 12:09 0:52* 6:09* 0:26* 3:06*
12-64 4:35 32:05 1:48 12:37 0:52* 6:06* 0:25* 2:56*
18+ 5:13 36:37 1:52 13:04 0:12 1:30 0:24 02:48 0:51 5:59 1:34 11:02 0:23 2:44
18-24 3:12 22:31 1:31 10:36 0:12 1:25 0:45 5:15 2:26 17:02 0:29 3:25
18-34 3:38 25:32 1:36 11:14 0:11 1:23 0:13 01:36 0:53 6:16 2:24 16:50 0:32 3:50
18-44 3:56 27:33 1:43 12:01 0:12 1:25 0:46 5:22 1:51 13:01 0:25 2:56
18-49 4:09 29:04 1:47 12:30 0:12 1:26 0:14 01:40 0:56 6:36 2:10 15:11 0:29 3:26
18-54 4:23 30:45 1:51 12:54 0:12 1:27 0:57 6:41 2:01 14:08 0:28 3:19
18-64 4:48 33:36 1:54 13:17 0:13 1:31 0:55 6:29 1:51 13:02 0:26 3:05
21+ 5:21 37:28 1:54 13:15 0:12 1:30 0:52 6:05 1:31 10:41 0:23 2:44
21-34 3:47 26:33 1:39 11:30 0:12 1:24 0:57 6:41 2:24 16:50 0:35 4:05
21-49 4:16 29:54 1:49 12:46 0:12 1:26 0:58 6:51 2:08 14:59 0:30 3:31
21-54 4:32 31:45 1:53 13:10 0:12 1:28 0:59 6:54 1:58 13:52 0:28 3:22
21-64 4:55 34:26 1:56 13:31 0:13 1:31 0:57 6:39 1:49 12:45 0:26 3:06
25+ 5:31 38:38 1:55 13:27 0:12 1:30 0:50 5:51 1:23 9:44 0:21 2:32
25-34 3:57 27:43 1:40 11:43 0:11 1:19 1:00 7:01 2:23 16:41 0:35 4:09
25-44 4:13 29:34 1:48 12:34 0:12 1:25 1:00 7:06 2:13 15:34 0:31 3:40
25-49 4:24 30:55 1:52 13:04 0:12 1:26 0:15 01:49 1:00 7:01 2:05 14:37 0:29 3:26
25-54 4:40 32:46 1:56 13:29 0:12 1:27 0:18 02:06 0:56 6:35 1:47 12:32 0:26 3:04
25-64 5:05 35:37 1:58 13:47 0:13 1:31 0:57 6:44 1:45 12:16 0:25 3:01
35+ 5:52 41:10 1:59 13:52 0:13 1:32 0:56 6:38 1:22 9:39 0:21 2:33
35-44 4:29 31:25 1:55 13:26 0:12 1:25 1:01 7:10 2:03 14:24 0:27 3:10
35-49 4:43 33:06 2:00 13:59 0:12 1:28 1:00 7:01 1:53 13:14 0:25 2:58
35-54 5:00 35:07 2:03 14:21 0:12 1:29 1:00 7:03 1:41 11:47 0:24 2:51
35-64 5:26 38:08 2:04 14:29 0:13 1:32 0:22 02:39 0:56 6:38 1:32 10:48 0:22 2:38
45+ 6:20 44:21 2:00 14:00 0:12 1:29 0:46 5:28 0:57 6:41 0:16 1:58
45-49 5:11 36:17 2:09 15:01 0:13 1:34 0:57 6:44 1:34 11:03 0:22 2:35
45-54 5:31 38:38 2:10 15:12 0:13 1:31 0:59 6:56 1:20 9:24 0:22 2:34
45-64 5:54 41:20 2:09 15:00 0:13 1:34 0:54 6:23 1:17 9:05 0:20 2:23
50+ 6:33 45:52 1:58 13:48 0:12 1:30 0:44 5:12 0:49 5:48 0:15 1:51
50-54 5:49 40:49 2:12 15:23 0:13 1:31 1:01 7:08 1:06 7:48 0:22 2:34
50-64 6:10 43:11 2:09 15:00 0:13 1:32 0:53 6:15 1:12 8:24 0:19 2:19
55+ 6:44 47:12 1:55 13:23 0:12 1:28 0:40 4:42 0:45 5:17 0:14 1:40
55-64 6:20 44:21 2:07 14:46 0:13 1:34 0:49 5:46 1:15 8:45 0:18 2:11
65+ 7:07 49:54 1:44 12:10 0:11 1:21 0:44 05:10 0:32 3:43 0:18 2:08 0:10 1:11
So urce
Nielsen NAD-D July 2013-
June 2014
Nielsen Audio (formerly
Arbitron) RADAR 121;
Data from March 28, 2013 -
March 26, 2014
Mindshare estimates
based on data from GfK
MRI Spring 2014
TVB.org Media
Comparisons Study 2012
comScore Apr 2014-Jun
2014 Video Metrix
(includes content & ads)
based on Average
Minutes per Visitor (Any
day, regardless of usage);
Does not include Mobile
Internet Online Video
viewing
comScore Apr 2014-Jun
2014 based on Average
Minutes per Visitor (Any
day, regardless of usage);
Does not include Mobile
Internet or Online Video
viewing
comScore Apr 2014-Jun
2014 Mobile Metrix based
on Average Minutes per
Visitor (Any day,
regardless of usage);
Includes smartphones
and iPad;
Includes browser and app
access;
Does not include Online
Video viewing
All People - 2014 Average Time Spent
TV Radio Magazines Newspapers Internet
Data shown is for users and non-users of a medium
Due to rounding, multiplying daily time figures by 7 will not always equal the weekly time figures
^Data is for P13-17
*Respondent age range begins at 13 (Nielsen UEs based on age 12+)
5

6. Average Time Spent with Media - Men
Men - 2014 Average Time Spent
Hrs per
Day
TV Radio Magazines Newspapers Mobile Internet Online Video
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Age hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm
12+ 4:40 32:46 1:54 13:20 0:50* 5:54* 0:31* 3:43*
12-17 2:54 20:20 0:58 6:47 0:06^ 0:42^ 0:25* 2:59* 0:18* 2:08*
12-24 2:58 20:50 1:16 8:54 0:36* 4:17* 0:29* 3:28*
12-34 3:15 22:51 1:29 10:26 0:48* 5:37* 0:38* 4:28*
12-49 3:41 25:52 1:45 12:12 0:53* 6:15* 0:37* 4:20*
12-54 3:56 27:33 1:49 12:46 0:54* 6:18* 0:36* 4:13*
12-64 4:17 30:04 1:55 13:23 0:53* 6:12* 0:34* 4:03*
18+ 4:52 34:06 2:00 14:03 0:11 1:19 0:25 2:56 0:53 6:14 1:31 10:39 0:33 3:53
18-24 3:00 21:00 1:31 10:34 0:12 1:24 0:46 5:22 2:14 15:38 0:39 4:34
18-34 3:23 23:41 1:40 11:42 0:10 1:16 0:16 1:57 :56 6:33 2:16 15:53 0:45 5:18
18-44 3:38 25:32 1:49 12:41 0:11 1:18 0:59 6:56 2:10 15:11 0:43 5:01
18-49 3:51 27:03 1:53 13:14 0:11 1:19 0:15 1:49 0:59 6:53 2:04 14:33 0:40 4:46
18-54 4:06 28:44 1:58 13:45 0:11 1:19 0:59 6:52 1:55 13:31 0:39 4:34
18-64 4:29 31:25 2:02 14:15 0:11 1:21 0:56 6:38 1:45 12:19 0:37 4:18
21+ 4:59 34:57 2:03 14:19 0:11 1:19 0:54 6:21 1:28 10:19 0:33 3:55
21-34 3:30 24:32 1:44 12:07 0:10 1:16 1:00 7:05 2:16 15:53 0:49 5:46
21-49 3:59 27:53 1:57 13:37 0:11 1:19 1:01 7:11 2:03 14:23 0:42 4:55
21-54 4:13 29:34 2:01 14:08 0:11 1:20 1:01 7:07 1:53 13:17 0:40 4:41
21-64 4:36 32:15 2:05 14:36 0:11 1:22 0:58 6:49 1:43 12:02 0:37 4:23
25+ 5:09 36:07 2:05 14:37 0:11 1:20 0:54 6:22 1:24 9:52 0:32 3:47
25-34 3:40 25:42 1:48 12:34 0:09 1:09 1:04 7:28 2:17 16:04 0:50 5:52
25-44 3:54 27:23 1:56 13:31 0:10 1:15 1:04 7:32 2:08 15:00 0:44 5:12
25-49 4:07 28:54 2:01 14:04 0:11 1:17 0:16 1:53 1:03 7:22 2:01 14:12 0:41 4:49
25-54 4:22 30:35 2:05 14:34 0:10 1:16 0:19 2:14 1:02 7:15 1:51 12:59 0:39 4:34
25-64 4:46 33:26 2:08 14:59 0:11 1:19 0:59 6:53 1:40 11:40 0:36 4:15
35+ 5:31 38:38 2:10 15:09 0:11 1:21 1:09 8:04 1:33 10:56 0:36 4:17
35-44 4:09 29:04 2:04 14:31 0:11 1:21 1:05 7:39 1:59 13:54 0:38 4:29
35-49 4:24 30:55 2:09 15:06 0:11 1:23 1:02 7:17 1:51 12:57 0:35 4:07
35-54 4:43 33:06 2:14 15:35 0:11 1:22 1:01 7:11 1:38 11:27 0:33 3:55
35-64 5:08 35:57 2:16 15:50 0:12 1:24 0:24 2:52 0:57 6:42 1:27 10:10 0:31 3:42
45+ 5:58 41:50 2:12 15:22 0:11 1:21 0:47 5:34 0:55 6:25 0:24 2:50
45-49 4:56 34:36 2:19 16:13 0:12 1:25 0:56 6:37 1:35 11:09 0:29 3:24
45-54 5:15 36:48 2:22 16:35 0:11 1:21 0:57 6:41 1:18 9:11 0:29 3:23
45-64 5:36 39:19 2:21 16:29 0:12 1:24 0:53 6:14 1:11 8:21 0:28 3:19
50+ 6:11 43:21 2:10 15:11 0:11 1:17 0:46 5:22 0:46 5:25 0:23 2:42
50-54 5:34 38:59 2:25 16:57 0:11 1:18 0:57 6:45 1:02 7:17 0:28 3:21
50-64 5:51 41:00 2:22 16:34 0:11 1:23 0:52 6:05 1:03 7:22 1:25 9:56
55+ 6:21 44:31 2:06 14:41 0:11 1:19 0:42 4:58 0:42 4:54 0:21 2:31
55-64 6:01 42:10 2:20 16:21 0:11 1:22 0:49 5:44 1:03 7:27 0:28 3:16
65+ 6:41 46:52 1:52 13:03 0:10 1:12 0:45 5:15 0:36 4:13 0:20 2:22 0:15 1:47
So urce
Nielsen NAD-D July 2013-
June 2014
Nielsen Audio (formerly
Arbitron) RADAR 121;
Data from March 28, 2013 -
March 26, 2014
Mindshare estimates
based on data from GfK
MRI Spring 2014
TVB.org Media
Comparisons Study 2012
comScore Apr 2014-Jun
2014 based on Average
Minutes per Visitor (Any
day, regardless of usage);
Does not include Mobile
Internet or Online Video
viewing
comScore Apr 2014-Jun
2014 Mobile Metrix based
on Average Minutes per
Visitor (Any day,
regardless of usage);
Includes smartphones
and iPad;
Includes browser and app
access;
Does not include Online
Video viewing
comScore Apr 2014-Jun
2014 Video Metrix
(includes content & ads)
based on Average
Minutes per Visitor (Any
day, regardless of usage);
Does not include Mobile
Internet Online Video
viewing
Internet
Data shown is for users and non-users of a medium
Due to rounding, multiplying daily time figures by 7 will not always equal the weekly time figures
6 ^Data is for P13-17
*Respondent age range begins at 13 (Nielsen UEs based on age 12+)

7. Average Time Spent with Media - Women
Women - 2014 Average Time Spent
Hrs per
Day
TV Radio Magazines Newspapers Internet Mobile Internet Online Video
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Hrs per
Day
Hrs Per
Week
Age hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm hh:mm
12+ 5:19 37:18 1:41 11:47 0:47* 5:31* 0:14* 1:39*
12-17 3:05 21:40 1:10 8:09 0:06^ 0:46^ 0:25* 3:00* 0:12* 1:28*
12-24 3:17 23:01 1:22 9:32 0:35* 4:11* 0:16* 1:54*
12-34 3:41 25:52 1:27 10:06 0:44* 5:13* 0:18* 2:08*
12-49 4:13 29:34 1:36 11:11 0:49* 5:49* 0:17* 2:02*
12-54 4:27 31:15 1:39 11:31 0:51* 6:01* 0:17* 2:00*
12-64 4:52 34:06 1:42 11:51 0:51 5:59* 0:15* 1:51*
18+ 5:34 38:59 1:44 12:09 0:14 1:41 0:22 2:39 0:49 5:45 1:37 11:23 0:14 1:40
18-24 3:27 24:12 1:31 10:38 0:12 1:26 0:44 5:08 2:38 18:28 0:19 2:14
18-34 3:54 27:23 1:32 10:46 0:12 1:30 0:10 1:15 0:51 5:58 2:32 17:48 0:20 2:22
18-44 4:13 29:34 1:37 11:20 0:13 1:33 0:53 6:13 2:23 16:44 0:18 2:12
18-49 4:26 31:05 1:41 11:45 0:13 1:35 0:13 1:32 0:54 6:20 2:15 15:48 0:18 2:08
18-54 4:40 32:46 1:43 12:03 0:13 1:37 0:55 6:30 2:06 14:43 0:17 2:05
18-64 5:05 35:37 1:46 12:19 0:14 1:42 0:54 6:21 1:57 13:43 0:16 1:54
21+ 5:41 39:49 1:45 12:15 0:14 1:41 0:49 5:49 1:34 11:01 0:14 1:38
21-34 4:04 28:34 1:33 10:52 0:13 1:31 0:53 6:17 2:32 17:47 0:20 2:24
21-49 4:33 31:55 1:42 11:54 0:14 1:39 0:55 6:31 2:13 15:34 0:18 2:08
21-54 4:49 33:46 1:45 12:13 0:14 1:41 0:57 6:41 2:03 14:26 0:17 2:05
21-64 5:13 36:37 1:47 12:27 0:14 1:42 0:55 6:29 1:55 13:25 0:16 1:53
25+ 5:51 41:00 1:46 12:21 0:14 1:42 0:50 5:50 1:29 10:23 0:13 1:35
25-34 4:14 29:44 1:33 10:52 0:13 1:34 0:56 6:35 2:28 17:18 0:21 2:27
25-44 4:32 31:45 1:39 11:36 0:13 1:33 0:58 6:47 2:18 16:06 0:18 2:10
25-49 4:43 33:06 1:43 12:04 0:14 1:39 0:15 1:49 0:57 6:41 2:08 15:01 0:18 2:06
25-54 4:58 34:47 1:46 12:24 0:14 1:41 0:17 2:01 0:58 6:50 1:58 13:49 0:17 2:03
25-64 5:22 37:38 1:48 12:37 0:14 1:42 0:56 6:34 1:50 12:51 0:15 1:50
35+ 6:12 43:31 1:49 12:42 0:14 1:44 0:48 5:40 1:15 8:46 0:11 1:23
35-44 4:48 33:36 1:46 12:21 0:13 1:34 0:57 6:42 2:07 14:53 0:16 1:54
35-49 5:00 35:07 1:50 12:53 0:14 1:42 0:57 6:45 1:55 13:30 0:16 1:52
35-54 5:18 37:08 1:53 13:09 0:14 1:43 0:59 6:57 1:43 12:07 0:15 1:51
35-64 5:44 40:09 1:53 13:12 0:15 1:45 0:21 2:31 0:56 6:34 1:37 11:24 0:14 1:38
45+ 6:38 46:32 1:50 12:48 0:14 1:43 0:46 5:22 0:59 6:56 0:10 1:13
45-49 5:25 37:58 1:59 13:51 0:16 1:52 0:58 6:50 1:33 10:57 0:15 1:49
45-54 5:45 40:19 1:59 13:52 0:15 1:48 1:01 7:11 1:22 9:36 0:15 1:48
45-64 6:11 43:21 1:57 13:36 0:15 1:48 0:55 6:31 1:23 9:46 0:13 1:31
50+ 6:53 48:13 1:48 12:37 0:14 1:40 0:43 5:04 0:52 6:09 0:09 1:06
50-54 6:05 42:40 1:59 13:53 0:14 1:43 1:04 7:30 1:11 8:18 0:15 1:48
50-64 6:27 45:12 1:56 13:30 0:15 1:45 0:54 6:23 1:20 9:22 0:12 1:25
55+ 7:04 49:34 1:45 12:18 0:13 1:37 0:38 4:28 0:48 5:37 0:08 0:56
55-64 6:38 46:32 1:54 13:18 0:15 1:48 0:49 5:48 1:25 9:56 0:10 1:12
65+ 7:27 52:15 1:38 11:29 0:13 1:31 0:44 5:10 0:28 3:20 0:16 1:57 0:06 0:43
So urce
comScore Apr 2014-Jun
2014 Video Metrix
(includes content & ads)
based on Average
Minutes per Visitor (Any
day, regardless of usage);
Does not include Mobile
Internet Online Video
viewing
Nielsen NAD-D July 2013-
June 2014
Nielsen Audio (formerly
Arbitron) RADAR 121;
Data from March 28, 2013 -
March 26, 2014
Mindshare estimates
based on data from GfK
MRI Spring 2014
TVB.org Media
Comparisons Study 2012
comScore Apr 2014-Jun
2014 based on Average
Minutes per Visitor (Any
day, regardless of usage);
Does not include Mobile
Internet or Online Video
viewing
comScore Apr 2014-Jun
2014 Mobile Metrix based
on Average Minutes per
Visitor (Any day,
regardless of usage);
Includes smartphones
and iPad;
Includes browser and app
access;
Does not include Online
Video viewing
Data shown is for users and non-users of a medium
Due to rounding, multiplying daily time figures by 7 will not always equal the weekly time figures
7 ^Data is for P13-17
*Respondent age range begins at 13 (Nielsen UEs based on age 12+)

8. Sources Information
8
TV Radio Magazines Newspapers Internet
Mobile
Internet
Online Video
Source Nielsen NAD-D
Nielsen Audio
(formerly Arbitron)
Mindshare
estimates based
on data from GfK
MRI
TVB.org Media
Comparisons
Study
comScore comScore comScore
Time
Period
July 2013- June
2014
March 28, 2013 -
March 26, 2014
(RADAR 121)
Spring 2014
Adult study
2012 study
(most current)
April 2014- June
2014
April 2014-
June 2014
April 2014-
June 2014
Data
Include
Live and time-shifted
viewing
AM/FM radio stations,
HD‐multicast stations,
and the Internet
streams of those
stations. Satellite
radio is also included
in geographies
measured by diaries.
Printed issues Printed issues
Non-mobile
Internet
Browser and
app access for
Smartphones
and iPads
Non-mobile
Internet;
content & ads
Data Do
Not
Include
Things like Pandora Digital issues Digital issues
Mobile Internet
or Online Video
viewing (with the
exception that
videos may be
credited for up to
2 minutes)
Online Video
Mobile Internet
Online Video
Data
Collection
Metered, with
local markets
having diary data
Metered, with local
markets having diary
data
Self-reported Self-reported
Metered, with
server-centric
census data
from tagging
web entities
Metered, with
server-centric
census data
from tagging
web entities
Metered, with
server-centric
census data
from tagging
web entities