1. Social Media Marketing for
Mobile, Social & Web Apps
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub

2. Social Media Marketing

3. Social Media Marketing is an engagement with
online communities to generate exposure,
opportunity and sales. 1
1 en.wikipedia.org/wiki/Social_media_marketing

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Social Media Marketing :: Methodology
A Good Social Media Marketing Campaign:
Is much more then just having Facebook and Twitter Pages
Identifies the breadth of social and news sites where users
are spending their time for a particular project
Targets the key sites for maximum ROI
Publishes content to the key sites using existing workflows
Embraces the use of Widgets & Facebook Apps
Updates content via RSS feeds and site APIs
Includes Reporting and Metrics

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Social Media Marketing :: Methodology
A Good Social Media Marketing is best for:
B2C Product Sales
Word of Mouth Sales
Social Media Marketing is difficult to assess ROI for
traditional B2B Sales.

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Social Media ROI
Social Media Integration is not free, it takes:
People Technology Time

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Social Media ROI
Social Media Integration is a very creative, inexpensive and
profitable way to build those relationships. The process of Social
Media integration happens in sequence:

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Social Media Steps Measure to ROI
1) Establish - a Baseline to measure results
LasikPlus Current
No. of Surgeries per month: (provided by LasikPlus)
Twitter Followers: 199
Facebook Followers: 2,606

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Social Media Steps Measure to ROI
2) Create – An activity Timeline
Create time lines of all activity to compare
Activites
Social Data
Web data
Transactions

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Social Media Steps Measure to ROI
3) Monitor - Sales Revenue
After starting a campaign you must measure:
How often customers make transactions.
How many customers you are reaching.
How much customers are spending.

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Social Media Steps Measure to ROI
ROI =
Cost of Investment
(Gain from Investment - Cost of Investment)

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Social Flow for Word of Mouth

13. Best Practices

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Social Media Success - Old Spice
According to Nielsen, sales of Old
Spice Body Wash rose 11 percent from
in February - when the original Old
Spice campaign started . Yet during
the month of July and the YouTube
campaign, sales rose 107 percent.
The personalized video responses
were more popular than President
Obama’s Victory Speech, & President
Bush Dodging Shoes, and Susan
Boyle.
Campaign worked well because it
spoke directly to the consumer.

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Facebook
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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Social Media Examples :: Publication Options
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
Facebook is more then
just “personal” and “company”
pages:

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Facebook Apps
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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YouTube
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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Social Media Examples :: Twitter
Twitter is difficult for B2B,
Easier for B2C, but its all
About engagement and
Conversion.

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Linkedin
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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Get Them To The Contact Wall
Drive users to landing
Pages and contact walls
And get them into your
CRM.

22. Case Studies

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Case Study :: GoEnglish.me

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Case Study :: Caps Slapstick

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iPad Applications : GEICO Glovebox

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Youtube

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Case Study :: Discovery Kids

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Social Media Marketing Process

29. Mobile Market Trends

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• Mobile Market Trends
• Customer Support
• Data Visualization
• Mobile Advertising
• User Generated Content
• Dawn of the Social
Consumer
Mobile Trends, Technology & Channels
• Location Based Services
• Augmented Reality
• Game Dynamics
• Artificial Intelligence
• Tablets
• The Development
Process

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Convergence of Technology

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Growth of the Gadget
http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en

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Tablets Entered The Enterprises in 2011

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Top Free Apps

35. Mobile Advertising

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Mobile Ad Frameworks, Flurry
Google AdSense
Millennial Media
iAd
AdMob
Brightroll
Greystripe
InMobi
Jumptap
MdotMSAY Media
ZestADZ

37. The Social Consumer

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•Tweet…. ReTweet
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer

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2010 Yelp :: Augmented Reality

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The Dawn of the Social Consumer

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Augmented Reality :: GEICO

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Case Study: GEICO Tailgate

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Case Study: GEICO Tailgate

44. Mobile Triggers

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QRCodes

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QRCodes

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Location, Check-Ins

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Vector Shapes, Powered by String

49. Game Dynamics

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Case Study : Scuba Adventures

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Mobile Gaming :: Scuba Adventures

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Mobile Gaming :: RESCUE Jump

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Case Study :: Escape From Detention

54. Human Computer
Interaction

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Minority Report (2002)
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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Multi-Touch Screens (2006-2007)
TED2006

57. Artificial Intelligence

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IBM Deep Blue (1997)
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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IBM Watson (2010)
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

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iPhone 4s / Siri
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter

61. Next Paradigm Shift

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Are We Cyborgs?
“We need a new legal
concept of what it is
to be a person”
Accelerando (2005), Charles Stross

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Augmented Reality
And In the Future…

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Case Study :: B&O Railroad Museum

65. 6 Key Ingredients to a Successful
Mobile App

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6 Key Steps To A Successful App

67. Questions?
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub