Presentation Summary: Social Capital is the currency of sustainable enterprise. Its development is integral to the adoption of sustainable practices and the diffusion of sustainable innovation. Community Engagement is an ongoing process that cultivates social capital. Engaging stakeholders and the extended community with a transactional mindset is the biggest barrier to cultivating social capital.

1. Cultivating Social Capital
Community Engagement for
Success in Sustainable Enterprise
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2. Presentation Summary
• Social Capital is the currency of sustainable enterprise.
• Its development is integral to the adoption of sustainable
practices and the diffusion of sustainable innovation.
• Community Engagement is an ongoing process that cultivates
social capital.
• Engaging stakeholders and the extended community with a
transactional mindset is the biggest barrier to cultivating social
capital.

3. What fuels Success in
Sustainable Enterprise?
• What social qualities
if engaged, would
drive increased
adoption of
sustainable
practices within your
organization, and…

4. What fuels Success in
Sustainable Enterprise?
• Open up new
possibilities for
sustainable
innovation within
your active markets
and communities?

5. From the Me Economy…
• With our economy in
a precarious state,
our concept of
success has been
jarred wide open

6. From the Me Economy…
• Making way for a
more organic
approach to
leadership,
management and
enterprise to
emerge.

7. to the We Economy
• Many are moving
away from the
pursuit of attainable
wealth for the few,
• toward the
fulfillment of
sustainable wealth
and well-being for
the many.

8. to the We Economy
• In the We Economy,
success and
sustainability go
hand in hand.
• The wealth of
individuals, families,
organizations and
communities are
inextricably linked.

9. What is Social Capital?
• Social Capital is the
currency of the
sustainable
enterprise.
• It’s the lifeblood of
the We Economy

10. How it’s Measured
• It’s measured by the depth and quality
of the conversations and relationships
an organization holds with its
stakeholders and the extended
community

11. Why it Matters?
• Cultivating social capital should be as
important to your organization’s
sustainability initatives as building
investor and analyst relationships is to
a public company.

12. Why it Matters?
• When social capital
is in flow,
community
engagement
becomes the
gateway between
the transactional
and the
transformational.

13. From Transactional to
Transformational
Transactional Transformational
• Exclusive • Inclusive
• Advocacy • Inquiry
• Deficiency • Assets
• Problems • Possibility
• Events • Systems
• Structure • Relationships
• Rules • Agreements
• Content • Context

14. What is Community
Engagement?
• Community engagement isn't a means
to a strategic end. It's an end in itself.
• Its power extends beyond the
strategies of organizations and the
boundaries of markets.

15. What is Community
Engagement?
• It a system of
belonging that
arises organically
from clear intent and
shared purpose.

16. What is Community
Engagement?
• It thrives in fertile
environments that
welcome diversity of
thought, authentic
conversation,
reflective learning
and inspired
contribution.

17. Community Engagement as a
System of Belonging
• At its highest and best use, community
engagement creates a system of
belonging by:

18. Create a System of Belonging
by…
• Extending a genuine
invitation to share in
authentic dialogue
and café style
conversations,

19. Create a System of Belonging
by…
• Unearthing the
personal stories that
hold the values,
beliefs and assets of
constituents,

20. Create a System of Belonging
by…
• Revealing a web of
interconnectedness
that with care can
be strengthened in
support of a greater
community vision

21. Share Your Community Engagement
Successes and Challenges at
http://blog.successfulbydesign.com
Or call 1.877.322.4441
for a consultation