The latest market share data posted on several websites depict that Magento is currently more popular than Shopify. But you must remember that no retailer can maximize online sales simply by opting for a winner ecommerce platform. Like other ecommerce platforms, Magento also has its own pros and cons. In addition to being developed on open source technologies, Magento allows you to run multiple storefronts with a single backend system. Also, the eCommerce platform provided features and tools to simplify website management, catalogue management, order management, product promotion, search engine optimizations, shipping, and user checkout.