Why do some businesses fail and others thrive? Because of these 6 essential factors. These 6 factors are critical to business growth.

1. 6 Essential Factors For
Business Success
How to achieve consistent business growth
Gregg Swanson
Performance Coach

2. Why do some businesses struggle…

3. and others thrive?

5. 6 Factors For Business Growth
Organizations tend to function more productively if there is an internal
congruence or alignment about what they are doing.

6. 6 Factors For Business Growth

7. Mission
• A Mission indicates what an organizations purpose is.
• Mission also relates to the organizations concept of who
else is affected by its actions.
• It is sometimes referred to as the soul or heart of the
organization.

8. Identity
• Identity relates to sense of self, who are you
as an organization?
• Branding
Explorer Defender Thrill-Seeker
Achiever Traditionalist Nurturer
Connector Artist Philosopher
Dreamer Motivator Ruler
Maverick Everyman Innocent
Entertainer Villain Intellectual
Sensualist Servant
• Archetypal based

9. Values and Beliefs
• Values are those things that are important to
us, or they can be what we want, or look for,
in a particular context.
• External (clients)
• Internal (employees)
• Beliefs are convictions we hold true, and these shape our behaviors.
• Mindset
• Fixed – skills, talent, traits and intelligence are fixed.
• Growth - skills, talent, traits and intelligence can be developed.

10. Capabilities
• Capabilities relate to how things get done, including the skills,
abilities, and qualities organizations require.
• These requirements need to be compared to the capabilities of the
individuals within the organization vs the function of the position.
• Tools
• Training
• Coaching
• Mentoring

11. Behaviors
• This is what individuals and organizations actually do.
• Routines
• Habits
• Behaviors can usually be seen or heard and are tangible.
• Combine behaviors and capabilities under the umbrella of
“competencies.”

12. Environment
• This relates to where something takes place, such as how the work
environment looks and feels.
• People
• Places
• Things
• It can also be linked to when something takes place.

13. • The higher levels have a greater influence and power than the lower
levels.
• Changing your sense of identity will typically have a greater impact
than changing the color of the office.
• It is easier to change the lower levels. Changing the way you greet
people (behavior) is probably easier than changing what you
believe.

14. • Many resources go to waste in attempting to improve revenue with
no results.
• Proper company alignment can substantially drive revenue growth.
• When you set your business goals to align with the Neurological
Levels you will create a powerful recipe for success.

15. To find out more, or to determine if your business (or organization) is in
alignment, please contact me.
I can be reached at coach@warriormindcoach.com
My LinkedIn profile:
http://greggswanson.com