MATS Institute of Management and Entrepreneurship (MIME) the first B School of Jain Group of Institutions - organized Leadership Seminar series on “Cash-less Marketing”
For More Details : http://www.mime.ac.in/news-and-events-of-top-pgdm-college/
2. • Founded in 2001, as the first business school by the Jain Group of Institutions (JGI Group)
• MATS Institute of Management & Entrepreneurship (MIME) is a place where new ideas,
teaching excellence and opportunities converge.
• Today, MIME is consistently ranked among best B-Schools in South India from 2003
onwards.
• MIME has on board a highly qualified and well known team of faculty, a diverse student
body and the know-how of global partners including some of the most prestigious business
schools in the world.
3. • MATS Institute of Management and Entrepreneurship organized Leadership Seminar series on
“Cash-less Marketing”
• One of the consequences of burgeoning competition is ever expanding efforts to woo the
customers for buying products and services for the survival of the firm. The Companies are
continuously innovating across the functions including marketing to retain the existing
customers as well as to add the new ones. To provide an insight of the contemporary practices
in the area of marketing, MATS Institute of Management and Entrepreneurship (MIME)
organized the “Leadership Seminar” entitled “Cash-less Marketing” (i.e., Marketing with
Limited Resources)
4. The Seminar began with the introductory remarks by Dr. Jitendra Kumar Mishra, Director, MIME and Ms
Shatomita S Ghosh, Promoter of Brandonomy.
5. The Seminar was delivered by Mr. Vivek Agrawal, Chief Marketing Officer of Giftxoxo.com which is Reward
and Recognition Solution providing company based in Bangalore.
6. • Mr. Agrawal, in his inimitable style elucidated the various ways to leverage on the different available channels
to reach out the target customers in an effective and efficient manner without spending much money. As Start-
Ups and Small Companies have budget constraints for marketing, they can utilize Out-Door Promotion, Press,
Radio, Television as well as modern channels of Social-media, Webinar, E-mails and Research Participation in
reaching out for their customers and building brands for their products and services without spending much
money. Mr. Agrawal shared various initiatives taken by Giftxoxo.com for marketing their services with limited
resources which has been highly effective in terms of creating business. The talk was followed by the question
and answer session which provided further insights to the participants regarding the intricacies involved in
the process of “Cash-less Marketing”.
• Brandonomy (supported by “Sponsor Source”) was the industry partner for the seminar. The seminar was
attended by Practicing Managers, Faculty and Students of MIME and Jain University.
7. For More Details :
• Visit : http://www.mime.ac.in/
• Facebook : https://www.facebook.com/JGI.MATS.Institute
• Twitter : https://twitter.com/01MatsJGI
• Google plus : https://plus.google.com/+MimeAcIn/about
• YouTube : https://www.youtube.com/channel/UClawZSufiXLPG0jYRh4mvBQ
