media a2 coursework billboard research

1. Ancillary Task 1
Billboard
Defined as a large outdoor board for displaying
advertisements; a hoarding.

2. After researching a variety of different
billboards, the main conventions are;
- A title usually the name of the product or business
- A main image of the product or something that
relates to it.
- The colour scheme tends to be recognisable from the
company or object, like a brand logo or colour
scheme.
- Sometimes text or a brief sentence that explains the
product.
- A recognisable font that is easy to read.

3. The title displays the name of the product to make the
audience aware of the brand and what product is being
advertised. The ‘Google’ is also in the blue, red, yellow
and green colours, promoting the colour scheme of
Google and increasing their brand awareness.
Main image is part of the
Google Chrome logo,
anchorage of brand name
and logo.
The font uses on this
billboard is a sans serif type
font, suitable for billboards
as its large and clear, so that
most of the passing audience
in cars or walking will be
able to see it from a far
distance.
The text – ‘made for everyone’ suggests a personal relationship
(uses and gratifications theory) whereby Google is connecting with
their audience and appealing to a wide range. This could mean the
customers feel valued by google and therefore more inclined to buy
the product.
‘Fast and new’ suggests a new and exciting product which will
engage the audiences attention.

4. The title is in the top right hand corner,
an unusual convention as this is usually
the biggest part of a billboard. The text
describes the product shown on the main
image.
The apple logo – anchorage of the brands
name and logo, making it instantly
recognisable.
The main image takes up the
majority of the billboard, it’s a
simple image showing the features
of the product making the
audience aware of what the
product is and what they could
possibly be buying.
The colour scheme is related to the iPhone 5c, and
the background is almost exact to the colour of the
phone. This colour is bright and vibrant and will
stand out to the audience and capture their
attention.

5. The title is in the top left hand corner in
simple sans serif font to enable to
passing audience to see it clearly.
The main image takes up the right side of the billboard and is of 2 girls.
Uses direct mode of address to establish personal relationships (uses and
grats).
Minimal clothing demonstrates a sexual semiotic code – appealing to a
target audience interested in designer clothing.
Text – shows the stores that stock the
brand – surveillance theory – gives
audience wider knowledge of where to
buy it.
Background colour matches main image,
regular convention – continuity of colours.

6. Target Audience
After researching billboards, It was obvious that its main
function was addressing the target audience of the brand.
The target audience for billboards usually corresponds with the
target audience for the brand. For example, The iPhone
billboards are usually bright colours that anchor the brand name
and logo, to target a younger adult audience who are interested
in smart phones.
Another example would be the designer labels. They often
promote their brand by using images of models to give the
audience something to aspire to – often resulting in the purchase
of them.