a teaser look at the most inspiring innovations in the travel industry and what they might mean for your brand.

1. TravelInspiration2012
Industry trends&innovation 2012
Prepared by: Ludmilla Kiss
February 27, 2013
e-mail:ludmillakiss2@gmail.com
skype: millakiss.ontheroad
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente

2. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
KEY AREAS:
Networking Travel
Socially Responsible Travel
Tailor-made services
Synced to lifestyle
Escapism (pre&post be there)
Enhanced Xpreience (companion tools)
Full Cultural Immersion (packages)
Experiential to the max (depths of made-in-italy)
Caring to the max (soul)
Curated free-time (packages)

3. innovation content
Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
•Business travel
•Urban travel
•Relax travel

4. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
business travel innovation - key concepts
BUSINESS

5. TRAVEL
Networking Travel
keep the business mood going and discover new people
and opportunities while traveling. Marketers cater for the
socially eager businessmen to make the most of their
trips. Socially Responsible Travel
Eco-travel taken to the next level. Marketers in the
travel industry do their best for conscience’s sake.
Tailor-made services
You trot around the globe, and the travel universe revolves
around you. Personalized services offered by hotels, airlines,
restaurants etc focus even on the smallest detail to make your
every journey memorable.
Curated free-time
An experience hunter remains an experience hunter even
when traveling for business...in fact free-time becomes
even more precious, so it must be spent in a meaningful
socially share-able way!

6. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
networking travel
KLM Meet Seat
is a web app that allows
users to connect with and
share their facebook, twitter,
linked in profiles at the
moment of reserving a seat
on KLM flights. Users who
reserve their seats with the
app are able to see and
browse the profiles of their
fellow travellers and choose
a n a d e q u a t e t r a v e l
companion.
IM Guest
allows hotel guests to check-in their hotels with their facebook, linkedin, twitter profiles and
discover other travelers’ who stay in the hotel. The social network dedicated to business voyagers,
helps setting-up real-life meetings too.
reach.ly
is a free service for hotels that scans people’s social
network statuses posts to identify traveling needs.
The service then allows hotels to send tailor-made
offers to prospect travelers.

7. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
business travel innovation - relevant inspirations
Networking Travel
Socially Responsible Travel
Curated free-time
Think about the sales opps!
For the moment.
Evolve and communicate
what you already do.
Tailor-made services
Try to find new ways to do
and say the same eco-story.
Make this the basis of new
business packages.

8. innovation content
Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
•Business travel
•Urban travel
•Relax travel

9. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
urban travel innovation - key concepts
URBAN

10. TRAVEL
Escapism (prepost)
Traveling is the ultimate life experience for new age
adventurers and the planning is part of the fun.
Marketers prolong the emotion by making the planning
experience a huge part of the “escape”...and they approach
the post-vacation nostalgia the same way. Enhanced Xprience
With the help of new technologies, and gadgets that
became “life-companions”, there are no limits to improve
the travel experience. And smart marketers know it.
Full cultural immersion
Travelers want more. Travelers are in-the-know even before
they leave home (see escapism). Travelers want to see,
learn, and experience the stuffs only locals know. Smart
brands capitalize on this need make this insight their
mission.
Synced to lifestyle
Just like for business travelers, personalized services start
with listening to and knowing your customers. Even the
smallest service makes the trick if communicated the
right way.

11. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
enhanced xprience
Delta iPad App
developed by AKQA, the Delta iPad
App transforms your tablet into your all
inclusive travel companion. You may
plan, compare and book your trips
through the app, as well as redeem
airport services, upgrades and manage
reward miles. With the help of the App
you may check in to your flight and
create a paper-less boarding card.
While on the flight, using a free local
wi-fi system, the iPad becomes your
entertainer for the trip providing
magazine, music, and movie content. It
also shows your exact location while in
flight. At the destination, the App
provides in-the-know city-life content
and expert advice.
https://www.youtube.com/watch?v=PoGgMXx_Ficfeature=player_embedded

12. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
enhanced xprience
AirFrance Music in the Sky
app connects travel discovery with popular
music discovery services to create a unique
mash-up of the two worlds. Every skyline of
every destination is a special music playlist to
unlock, discover and enjoy.
http://www.youtube.com/watch?v=i4DmlcXvTHofeature=player_embedded

13. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
urban travel innovation - relevant inspirations
Escapism (prepost)
Enhanced XPrience
Full cultural Immersion
Synced to lifestyle
Make your brand part of the
planning/nostalgia - live
the killer lifestyle with
them.
Find meaningful ways to
underline your cultural
expertise.
Technology is your BFF -
have fun and let them have
fun.
Evolve what you have

14. innovation content
Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
•Business travel
•Urban travel
•Relax travel

15. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
relax travel innovation - key concepts
RELAX

16. TRAVEL
Escapism Part 2
The “Escapism” expression has never been so right applied
to traveling for relaxation. Marketers truly exploit the
concept by providing experiential moments and glimpses
during which prospects manage to exhale...
Caring to the Max
caring for guests in the new age starts with creating
demand to unprecedented wellness concepts: wellness of
the body and wellness of the soul. A new wave full of
technologies in the service of the body, and inspiration as
fuel to the soul.
Experiential to the max
Who is hungry for relax is eager to unplug, and the best
way to unplug is to ENGAGE ALL SENSES in
something new. Travel marketers apply this principle
beautifully.

17. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
experiential to the max
_scape for Icelandic Air
is an experiential project designed for Icelandinc Air, available on board. It is a multi-sensorial experience
that catapults the traveler to his/her destination through the smells, textures, shapes and sounds of
Iceland with the help of a cleverly boosted headphonemp3 player.
http://vimeo.com/44202593

18. Draft only - document by Ludmilla Kiss
Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
relax travel innovation - relevant inspirations
Escapism Part 2
Experiential to the Max
Caring to the Max
Italy as a theme is perfect
for this (made in italy
connoisseurship)
Still make your brand part
of the planning/nostalgia -
live the killer lifestyle with
them.
Italy as a theme is perfect
for this (italian creativity
for the soul)

19. Il progetto è tutelato dalla leggesui diritti d’autore (legge 22-4-41 n°633) e dal R.D. 18-5-42 n°1369 non potrà quindi essere riprodotto, copiato o trasmesso a chiunque e con qualsiasi mezzo senza l’autorizzazione dello scrivente
TravelInspiration2012
thank you for your attention
Prepared by: Ludmilla Kiss
February 27, 2013
e-mail:ludmillakiss2@gmail.com
skype: millakiss.ontheroad