Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.

1. LinkedIn 501
Milena Regos
Out&About Marketing

2. Agenda
• Linkedin Profile Ninja
tricks
• LinkedIn Company Pages
• LinkedIn Groups
• LinkedIn Ads
• Best Practices
• Measurements
• and more

3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
American Marketing Association, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
• On LinkedIn since the beginning - 2003.
About Me
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4. Linkedin Profile Tricks

5. Make your profile
searchable by search
engines

6. Adjust your settings and activity broadcasts

7. Spend time on your profile.
When working on your
profile back up copy on Word

9. Keep your network open or closed

10. Connect your Twitter account(s)

11. Use InMails/ Introductions

12. Upgrade your profile

13. Create Company
Presence on LinkedIn
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14. Linkedin is 277% more
effective for lead
generation than
Facebook and Twitter.
Source: HubSpot

15. Include a company image that tells your story

16. 16
Complete your company information

17. 17
Complete your company information

18. 18
Complete your company information
Fill out your services/product info

19. 19
Complete audiences and target your
updates and pages based on personas.
Customize content based on audience.

20. 20
Collect recommendations for your company page

21. 21
Source: LinkedIn

22. 22
Source: LinkedIn

23. Companies that post 20 times
a month, on average, reach
60% of their followers with 1
or more updates.
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Source: LinkedIn

24. Companies with most
effective engagement need to
have a minimum of 100-200
followers.
24Source: HubSpot

25. To grow your page
• Connect with coworkers, business partners
• Reach out to people through email, phone,
etc.
• Include your company page on your
website, email newsletter, collateral, etc.
• Add LinkedIn follow sign to website and
emails

26. Look who’s following you.
Create content for them

27. Best practices for status
updates
• Use links and images in your updates
• Make your updates short
• Tell your followers what actions to take

28. Check your stats

29. Check your stats

30. Available stats 24 hours after
posting an update

31. Track back to business goals

32. Linkedin Groups

33. Linkedin Groups
• Join many
• Participate in a few
• Run one

34. Why Join Groups
• Connect
• Stay on top of industry trends
• Develop thought leadership
• Create a group around your product or
service

35. Example of a Linkedin Group

36. Best practices for groups
• Stay active. Send a weekly message to the group.
• Promote group members.
• Set guidelines. Make sure everyone’s comfortable.
• Engage people in discussions.
• Moderate.
• Content creation.
• Open groups or members only.
• Make introductions.
• Choose which content to feature with Manager’s Choice box.

37. Highlight discussions with manager’s choice

38. Use polls to increase engagement

39. Participate

40. Choose how often you want to receive emails

41. Groups Best Practices
• Don’t spam the group
• Post to different groups if the message is relevant
• It’s OK to take it offline
• Post Promotions in the Promotions Tab
• Participate in discussions
• Like and share discussions
• When you start a discussion ask a compelling
question, follow up on comments

42. LinkedIn Ads

43. • Text, video and image ads are available
• Pay by clicks or impressions
• Very specific targeting
• Budget min of $10/day
Linkedin Ads

45. Specific targeting

46. Specific targeting

47. Specific targeting

49. Campaign performance

50. Linkedin Ads Best Practices
• Start with your goal and set up your campaign
• Use a compelling headline in 25 characters; tell
them why to click in 75 characters
• Go pay per click unless awareness is your goal
(min budget $10/day)
• Test a variety of campaigns
• Create an offer people care about
• Use the lead collection widget
Source: Shoutlet

51. Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenaregos
All images are credit of CreativeCommons unless
indicated otherwise.
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