Corporate Social Responsibility Practice & Implementation

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Download Full Presentation File Here:- http://community.mile.org/index.php/downloads/file/62-corporate-social-responsibility-practice-implementation-dr-william-p-kittredge-president-cervelet-management-strategy-consulting

Business

Madinah Institute for
Leadership &Entrepreneurship Webinar Series
Corporate Social
Responsibility Practice &
Implementation
William P. Kittredge,
Ph.D. President
Cervelet Management & Strategy
Consulting www.cerveletconsulting.com
www.cerveletconsulting.c

www.cerveletconsulting.co
Corporate Social Responsibility (CSR)
2

www.cerveletconsulting.c
CSR Creates Sustainable
Development
 Sustainable development is a form of economic growth
that recognises the importance of environmental and
social objectives in long-term company financial
performance and survival
 Contrast neoclassical economic theory & CSR critics
 Sustainability leads to the institutionalisation of Corporate
Social Responsibility & Sustainability (CSR&S)
3

CSR & S: Who Pays; Who
Benefits? Old assumption – companies with CSR under perform
 Research suggests – organisations adopting CSR enjoy
higher returns and corporate growth & sustainability
"Corporate social responsibility is a hard-edged business
decision. Not because it is a nice thing to do or because
people are forcing us to do it... because it is good for our
business" - Niall Fitzgerald Former CEO, Unilever
4

Download Full Presentation File Here:-
http://community.mile.org/index.php/downloads/fil
e/62-corporate-social-responsibility-practice-
implementation-dr-william-p-kittredge-president-
cervelet-management-strategy-consulting

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Corporate Social Responsibility Practice & Implementation

1. Madinah Institute for Leadership &Entrepreneurship Webinar Series Corporate Social Responsibility Practice & Implementation William P. Kittredge, Ph.D. President Cervelet Management & Strategy Consulting www.cerveletconsulting.com www.cerveletconsulting.c

2. www.cerveletconsulting.co Corporate Social Responsibility (CSR) 2

3. www.cerveletconsulting.c CSR Creates Sustainable Development  Sustainable development is a form of economic growth that recognises the importance of environmental and social objectives in long-term company financial performance and survival  Contrast neoclassical economic theory & CSR critics  Sustainability leads to the institutionalisation of Corporate Social Responsibility & Sustainability (CSR&S) 3

4. CSR & S: Who Pays; Who Benefits? Old assumption – companies with CSR under perform  Research suggests – organisations adopting CSR enjoy higher returns and corporate growth & sustainability "Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business" - Niall Fitzgerald Former CEO, Unilever 4

5. Download Full Presentation File Here:- http://community.mile.org/index.php/downloads/fil e/62-corporate-social-responsibility-practice- implementation-dr-william-p-kittredge-president- cervelet-management-strategy-consulting