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1. Social Media has hit the ground running like nothing else
ever before it. Everybody with any sort of business is
trying to use it but is it effective or just a major
distraction?

2. For starters, let's define what social media is.

3. It's a way to get your message out. However, advertising
will do that for you. Social media is the tool used to begin
and keep running conversations going. With an online
business, that means conversations with others in your
niche, your prospects, customer, and clients.

4. Why conversation?

5. It's just not a one-way street any more. It's all about the
two-way, baby!

6. The days of putting your message out there and "hoping"
for feedback are gone. With social media, the feedback is
instant. Good or bad. Right now. In the moment.

7. It's good and bad.

8. Think about those infamous Super Bowl ads. In years gone
by, they've always been effective and have produced more
than their fair share of water cooler conversations the
Monday after.

9. Add social media to the mix and it becomes a whole
different landscape. People engaging on all levels. The
conversations were amplified. They were happening on
Twitter and Facebook during airtime. Forget the fact that
you may never be in the market for those products. The
Tweeting and Facebooking of those brand names was
powerful.

10. Brand awareness was instant.

11. OK, so what does that mean to the small business owner?

12. It simply means, if you pay attention, and follow the lead
of the big dogs, you can do it too!

13. The playing field has leveled. Somewhat.

14. You probably still can't afford to have your ad play during
the Super Bowl. But, you DO have the means to engage
with people on the social media sites. You do have the
opportunity to go for it!

15. Start small.

16. It takes times to build your network. Be sure you are
engaging with the folks who already know, like, and trust
you. Expand on that. Continue to grow your network and
get the people who are already raving fans to tell others.
In social media, that means prevail upon people to use the
re-tweet on Twitter, the share or like button on
Facebook, the share button on LinkedIn, the pin button on
Pinterest, etc.

17. See the picture?

18. It's really nothing more than getting your word out. Asking
your satisfied customers and core networkers to spread
the love. Does that make sense?

19. You may not be the topic of conversation the Monday
after Super Bowl, but you could be the hot topic of
conversation in your niche as you continue to spread your
online visibility through the social networks!

20. Don't underestimate.

21. Social media is here to stay. Yes, it's evolving at the speed
of light but it's well worth the time and effort to engage.
You can either embrace the social media networks (while
they are still free) and push yourself to engage and
connect with others and build your online presence or you
can pretend it doesn't matter and watch your business sit
on the sidelines.

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