Training for administrators of the national EURAXESS portals, Belgrade, 14-15. June, 2017

1. Training for administrators of the national EURAXESS
portals
Belgrade, 14-15. June, 2017
AGENDA AND INSTRUCTIONS
Venue and accommodation
The training will take place in Belgrade, 14-15. June, 2017 in Hotel Zira (http://www.zirahotels.com/)
Location:
https://www.google.rs/maps/place/Zira+Hotel/@44.8086888,20.4806613,17z/data=!3m1!4b1!4m5!3m
4!1s0x475a7a99b7344e4d:0x2c5c47bd5be672b1!8m2!3d44.808685!4d20.48285?hl=en
The participants are invited to book the accommodation in Hotel Zira. Discounted prices (77 EUR for
BB/single room, 82 EUR for BB/double room) were negotiated with hotel. To claim the discount, use
the following link to book the accommodation (change the period of stay according to your traveling
plan):
https://secure.phobs.net/booking.php?company_id=8f680f3311a934f00b0908d3da661292&hotel=3468
68728fb5bc80544fbfb55d94d56d&date=2017-06-12&partners_access=EURAXESS2017

2. Agenda
Wed, June 14th
9:00 Registration
9:30 Welcome to Serbia, EURAXESS! Viktor Nedović
(Assistant Minister,
Ministry of education,
science and technological
development)
9:40 Introduction to the training. Summary of portals transition, future
priorities. Role of Intrasoft, technical lessons learnt, new help
system.
Milan Zdravković (MEF)
Kitty Fehringer (EC)
Dimitris Kokorogiannis
(Intrasoft)
10:20 Content architecture. Which data one information topic needs to
(must) have? How to highlight important information? How to
find the structure? “Other” content? Exercise and discussion.
Milan Zdravković (MEF)
12:00 Coffee break
12:30 Advanced page layout. How to effectively use components to
implement the content architecture design? How to make use of
the wizard component? Exercise and discussion.
Dimitris Kokorogiannis
(Intrasoft)
13:30 Lunch
15:00 Digital marketing. Facebook advertising as a channel for
reaching researchers
Jelena Ožegović
(RNIDS)
16:30 Coffee break
17:00 Sharing experiences and good practices
- Open science online tools
- RRI tools
- Polish portal development testimonial
- How to setup career development page on your national
EURAXESS portal
- Using portal to support employers
Sandra Fernandes (FCT)
Katarina Anđelković
(Center for Science
Promotion, Serbia)
Monika Zaremba (PAS)
Shaun Holmes (BC)
Hadewich Eggink
(Nuffic)
20:00 Dinner. Restaurant Lorenzo & Kakalamba, http://www.lk.rs/en/
Thu, June 15th
9:30 Portal quality workshop. National portals assessments by peers.
What are the good and not so good practices on the national
portals?
Anna Mossolova (ETAG)
11:00 Coffee break
11:30 Summary and take home messages. Follow ups and
commitments. Discussion on how to use and reuse existing
content, tools and experience?
Milan Zdravković (MEF)
13:00 Lunch

3. About the programme
We are almost done with the transition to a new EURAXESS portal platform; congrats to everyone for
the amazing job done in past months! Now, we believe its time to expand the portal checklist by taking
a deep look at the content we created, check what’s there and what’s not, see what we can do to
improve the way it looks and feels.
Information Architecture
In the recent analysis of the national portals, we have found more than 270 different types of
information, published in some of the Information&assistance sections of the national portals. Should
we reshuffle them, which of those are mandatory, which are important/non-relevant, how to publish
those by using components – we are going to ask these and more questions and try to get to the answers
together.
The main objective of the training is to help EURAXESS portal administrators to engineer/re-engineer
the existing information architecture in order to provide better structure, corresponding to the default
content architecture, as implemented in the recently developed EURAXESS portals platform. This,
better structure aims at facilitating better accessibility and clarity of the existing content and a
framework for the future content improvements (additions). The training will provide a theoretical
introduction to the field of Information Architecture. Then, it will implement an analysis of the existing
content, published on the national EURAXESS portals (main content providers of the Information &
Assistance section content).
The session will be implemented by Milan Zdravković (University of Niš) and Dimitris Kokorogiannis
(Intrasoft).
Digital marketing
Facebook is a vast social media platform that eats peoples' time and creates addiction. It is also a place
where people get together, communicate, search for a specific information, event to attend, or an
organization/institution/brand to address... Researchers - our main target audience, are there too but are
we talking to them? Facebook advertising provides immense possibilities for reaching them directly. In
this lecture we will go through the basics, tips & tricks and practical advices on how to target
researchers trough Facebook ads, and motivate them to visit and actively use EURAXESS national
portals and all the offered services.
The session will be implemented by the external trainer: Ms. Jelena Ožegović, marketing and
communications associate at the Serbian national internet domain registry Foundation (RNIDS).
Since 2014, Jelena is finding ways to target and reach specific audiences using social media,
advertising and various online channels, by working as a marketing and communications associate at
the Serbian national internet domain registry Foundation (RNIDS). Before that, she was working in
public relations for the non-profit sector and as a journalist, starting her career in 2009 after graduating
at the Faculty of political sciences at the Belgrade University. She is also active in outreach programs
within the Internet Corporation for Assigned Names and Numbers (ICANN). She authored the
guidebook for promotion of educational profiles in high schools.

4. Registration
Registration tool is published at EURAXESS Extranet and is available here:
https://euraxess.ec.europa.eu/node/210578 (you have to be logged in to Extranet in order to open the
page). Deadline for registration is May, 31st
, 2017 (EXTENDED DEADLINE). Maximum number of
participants is 50. Typically, one participant per country is invited to register. Free seats will be
distributed after the registration process, per request.
After you register and book your flights, we would be grateful if you could fill the “logistics” form
https://goo.gl/forms/6CKPBtOl6BwfxuMI2. We need some information about your arrival and other
stuff.
From airport to hotel and back
The simplest way to reach the hotel is to use taxi. Find instructions for grabbing a taxi from Belgrade
airport, here: http://www.beg.aero/en/strana/8871/from-belgrade-airport. The price is fixed at 1.800,00
RSD, payable only in cache (EUR is not accepted). Uber is not present in Belgrade.
We are considering offering assistance in transfer from the airport. It would help us a lot if you could
indicate your arrival time on the logistics form, as soon as you book your tickets:
https://goo.gl/forms/6CKPBtOl6BwfxuMI2. Tick a box there if you want to share your arrival time
with the other participants (for sharing a taxi or grabbing a quick drink at the airport).
Public transport option is also available, for adventurous travelers. Take A1 bus (departing from the
arrivals hall exit) to Main train station (“Žel. Stanica”, see map here:
http://www.beg.aero/upload/a1_map_&_timetable.pdf). One way costs 300,00 RSD. Then, take tram
no. 12 (direction Omladinski stadion) to Novo groblje station, then walk 200 m (see below) to Hotel
Zira. Before you get into the tram, buy single use ticket at the kiosk in front of the Main train station
(90,00 RSD)
Figure 1. Walk from Novo groblje tram station to Hotel Zira
If you arrive by car, park it at the secured parking of Hotel Zira. The price is 1.000,00 RSD or 9 EUR
per day.

5. Instructions for joining dinner
Dinner will take place at Lorenzo & Kakalamba restaurant. Find more details about the place here:
http://www.lk.rs/en/. The restaurant is quite close to the hotel. See the map with instructions on how to
reach it, below.
If you have any specific dietary preferences, please share it with us on the logistics form:
https://goo.gl/forms/6CKPBtOl6BwfxuMI2.
Figure 2. Walk from Hotel Zira to Lorenzo & Kakalamba restaurant
In and around Belgrade
In case you have early arrival or late departure, check below.
http://www.vogue.com/article/belgrade-travel-guide-the-new-berlin