This magazine was published in November 2009 and distributed at the 2009 World Travel Market in London. Published under the Sports Travel News brand, I worked with the Korean Tourism Organization in London to devise, create and print a magazine highlighting sport events, destinations and sports travel in South Korea. For more information see http://thestarlingfiles.wordpress.com

1. THE HOME OF
TAEKWONDO
With 50 million participants,
taekwondo is big business
for Korea’s tourism industry
TURN TO PAGE 6
Sports tourism trade news and features www.sportstravelnews.info
WILL THE BOLT
STRIKE AGAIN?
Daegu aims to benefit from the ‘Usain Bolt effect’ in 2011
EVER since Usain Bolt smashed three will be aiming to benefit from the same success Daegu Stadium, which has a capacity of more
world records at the Beijing 2008 and positive feedback as received by Berlin. than 66,000 and is the largest in Korea.
Olympic Games everything he has The mountainous city – population of 2.5 The $265million facility is only eight
touched has turned to gold. million – prepared for 2011 by hosting the kilometres away from the Daegu International
The Jamaican sprinter – nicknamed the Colorful Daegu Pre-Championships Meeting on Airport and three kilometres from the athletes’
‘Lightning Bolt’ – not only won three September 25, 2009. A high level of sporting village – a purpose-built venue for the event.
gold medals in China, but at the talent, including sprinters Tyson Gay and Asafa The village itself will have its own state-of-
World Athletics Championships in Powell, were watched by a television audience the-art training zones, accommodation
Berlin in August 2009 he broke his of 46.7 million households worldwide. space for up to 3,500 people and is due
own 100m and 200m world records The IAAF (International to be completed by March 2011.
and won a gold in the 4x100m relay. Association of Athletics The Daegu Citizen’s Stadium
This success has meant Bolt has not only Federations) will also be utilised as a
training venue for
BUSAN’S 2020
become the biggest star of global athletics,
but he has also emerged as one of sport’s most athletes.
recognisable faces – with a fanbase to match.
Similar to the ‘Tiger Woods effect’ in golf,
Bolt has equally become a must-see icon.
Bolt’s efforts not only gave Berlin front and
and its
Coordination
Commission visited
OLYMPIC DREAM
back-page media coverage, but sports market Daegu for the first time from SPORT and government officials in Busan have
information portal Sportcal.com (www.sportcal. September 25-26, 2009 to Daegu has previously announced that the city will bid to host the 2020
com) also ranked the German city at number make checks on the city’s hosted FIFA World Cup football summer Olympic Games.
one in its 2009 Sport Cities and Nations Guide. progress and developments matches in 2002 and in April 2009 Korea’s second biggest city – population of more
While Berlin looks back at a fantastic year, ahead of 2011. The the Daegu Marathon was held on the than 3.6 million – will aim to bring the Olympic
one city eagerly watching the developments has Coordination Commission same route for which the 2011 World Games back to the country after Seoul held the
been Daegu – the Korean host city for the next will also visit twice in 2010. Championships will be run. sporting festival in 1988.
World Athletics Championships in 2011. Being held from August ■ For more information on Daegu and TURN TO PAGE 7
Not only will Daegu hope that Bolt can shine 27-September 4, the 2011 the 2011 World Athletics Championships
again in 2011, but event organisers, tourism World Championships see http://english.visitkorea.or.kr and
professionals and sporting officials in Korea will take place at the http://english.daegu2011.org
KOREA GEARS UP FOR ITS
FORMULA ONE GP DEBUT
HISTORY will be made when Korea
hosts its first ever Formula One grand
province in the south-western corner
of the country. The $35billion
IT’S THIRD TIME
prix in 2010.
The world’s F1 global community –
J Project will regenerate the province
and will feature golf courses, theme LUCKY FOR 2018
drivers, teams, officials and thousands parks, hotels, a casino, a shopping PYEONGCHANG will again bid to host the Winter
of spectators – will descend on the mall and sporting facilities. Olympic Games in 2018 – after missing out on
country on October 17, 2010. KAVO (Korea Auto Valley Operation) the 2010 and 2014 events.
The event will take place at a is managing the F1 project, which The county has big plans for the bid – including
purpose-built circuit in a new tourism will play a major role in Jeonnam’s the new $1.8billion Alpensia Resort, which features
development called the ‘J Project’ in long-term development plans. hotels, Olympic-standard ski facilities, an alpine-style
Jeonnam, located in the Jeollanam-do TURN TO PAGE SIX village and three world-class golf courses.
TURN TO PAGE 7
This special supplement has been published by Sports Travel News in conjunction with the Korea Tourism Organization

2. 2 www.sportstravelnews.info www.sportstravelnews.info 3
FORWARD BY KTO PRESIDENT AND CEO CHARM LEE
WHAT’S
INSIDE ‘We welcome
PAGES
the pinnacle NEW ROLE:
Naturalised Korean
Charm Lee was
of sporting
appointed
4-5 president
and CEO of
Sporting the Korean
Tourism
map of Organization
in July
Korea 2009
endeavour’
WITH the designation of 2010 as ‘Visit sports tourism supplement showcasing Korea’s
great diversity through the objective eyes of
Korea Year’ and the hosting of mega events
such as the G20 Summit, the 2011 UNWTO Sports Travel News.
KOREA’S OPEN FOR
General Assembly and the 2012 World Expo As you will gather by reading this paper, Korea
is both a place to invest in and make dividends
PAGE 6 Yeosu Korea over the coming years, Korea is
set to be firmly in the spotlight.
from. Using the magnificent facilities
EVENTS CALENDAR
available throughout the country, from major
Major investment in golf Korea’s reputation as a formidable host of
international exhibitions, conferences and events
exhibition complexes and stadia, through SPORT AND CULTURE
to traditional palaces, dojos and hotels, the
stretches back decades and includes the 1988 country is ready for business.
Olympic Games and the 2002 FIFA World Cup. January 2010
SPORTS BUSINESS
Whatever the event, there will be a ■ Daegwallyeong Snow Flower Festival
Using our expertise, knowledge and passion, place, space and expert ready to organise Taebaeksan Snow Festival
we welcome the pinnacle of sporting endeavour your biggest or smallest requirement. http://festival.taebaek.go.kr
to our peninsula and will use previous successful We would like you to join us on this ■ Polar Bear Swimming Contest
events as precedent to promote the country’s journey of opportunity. ■ Seogwipo Penguin Swimming Festival
first ever Formula One race in the Jeollanam-do Charm Lee
province and the World Athletics Championships March 2010
KTO President and CEO ■ Seoul International Marathon, Seoul
in Daegu over the next two years. http://marathon.donga.com
Another first is my appointment as president
and CEO of the Korea Tourism Organization With world-class international events and state-of-the-art facilities, Korea has many opportunities for July 2010
– and the first naturalised Korean in history to
take up a top government post. My appointment FACTFILE the travel and sports industries to generate new business in a sports-mad market with huge potential. ■ Boryeong Mud Festival, Daecheon Beach
www.mudfestival.or.kr
reflects the Korean government’s willingness to ■ Name: Charm Lee
PAGE 7 open up a high level government public office to a
foreign born professional individual.
■ Date of birth: April 3, 1954
HOW THE KTO CAN HELP TOURISM TRADE POTENTIAL
August 2010
■ The World Taekwondo Hanmadang, Seoul
■ Place of birth: Germany www.kukkiwon.or.kr/english
A land of opportunity With my extensive understanding and
experiences of cross cultures, I will do my best
(naturalised Korean in 1986)
■ Position: President and CEO of the The Korea Tourism Organization (KTO) is the first point of contact if Korea’s reputation as a global sports destination has helped attract September 2010
to elevate the Korean tourism industry through Korean Tourism Organization you wish to discuss business opportunities. The KTO can provide events such as the Olympic Games in 1988 and the FIFA World Cup ■ Chungju Martian Arts Festival, Chungju
measures such as promoting cultural tourism and assistance and expertise in the following services: finals. With F1 and the World Athletics Championships on its way www.martialarts.or.kr
■ Career highlights:
expansion of tourism infrastructures from the • 1992-1994: Director of Korean-German there are huge business opportunities.
October 17, 2010
perspective of a consumer. Chamber of Commerce and Industry ■ Destination information – cities, sporting facilities, resorts, UNESCO ■ Formula One Korean Grand Prix, Jeonnam
Korea remains an economic powerhouse and • 2000-2002: Member of Visit Korea Year World Heritage sites. ■ Agents and operators: devise tours and packages to events such as the www.f1korea.go.kr
regional hub in Asia, strengthened by Incheon Committee 2010 Formula One Korean GP; the 2011 World Athletics Championships;
International Airport being voted ‘2009 World’s • 2009-present: Member of the Korean Food ■ Ground handling services – a network of partner travel companies that Taekwondo-theme holidays; and pre-season football trips. July 2011
Best Airport’ by Skytrax. Promotion Body can deal with all logistical issues on the ground. ■ Chuncheon Open International Taekwondo Championships
Therefore, it is a great honour to introduce our http://koreaopentkd.org
■ Cruise industry: there are now more than 10 ports for which liners can
■ Tourist information services – through educational seminars and press dock. Currently under construction is an 18km-long canal linking the Han August 27-September 4, 2011
trips, presentations, provision of information, brochure display materials, River in Seoul and the West Sea nearby Incheon, which will allow cruise ■ 2011 World Athletics Championships, Daegu
PUBLISHING INFORMATION
DVD and image library access and assistance with the development of tour boats/tours to dock in the heart of the capital city. http://english.daegu2011.org
products to Korea.
■ Hotels: with the potential hosting of a winter or summer Olympic September 16-October 1, 2011
PAGE 8 ■ Cooperation with autonomous governments and affiliated organisations. Games, International Olympic Committee guidelines state that the winning
■ 2011 AIBA World Boxing Championships, Busan
bid must have the right number of hotels beds on offer. There is potential
WTM exhibiting partners PUBLISHING DETAILS EDITOR
■ Cooperation with international organisations such as PATA, ASTA, WTA, for emerging destinations and the expansion of Korea’s lodging options.
EXHIBITIONS AND MEETINGS
APEC and ASEAN. July 2010
This supplement was first published in Mike Starling ■ Medical tourism: Korea offers a diverse programme – from Zen ■ World Taekwondo Culture EXPO, Jeonju
November 2009 by Sports Travel News in ■ ‘International Conference One-Stop Service’ – for any organisation meditation in a Buddhist temple, spa and wellness, to treatment and www.wtcexpo.net
conjunction with the Korea Tourism Organization CONTRIBUTOR wishing to host a convention in Korea, the KTO can provide for all your healthcare. The Council for Korea Medicine Overseas Promotion (CKMP) November 25-27, 2010
Ramy Salameh needs (including information on procedures, documentation and sponsors). is a government-private joint initiative founded to internationally promote ■ Asia Tourism Promotion Symposium
Sports Travel News healthcare in Korea. Currently more than 30 hospitals and clinics are actively Seoul Kyoyuk Munhwa Hoekwan (TEMF), Seoul
mike@sportstravelnews.info PHOTOGRAPHY ■ One of KTO’s roles is managing the Jungman Golf Club on Jeju Island. involved as a CKMP member. See www.koreahealthtour.co.kr
Contact the KTO regarding golf tournament hosting and use of the club for 2011
www.sportstravelnews.info All pictures are copyright of the KTO unless stated MICE and business events. ■ Players, clubs and associations: pre-season football events and ■ United Nations World Tourism
Organization (UNWTO) General Meeting
friendly matches can be arranged – not just for professionals, but also
Korea Tourism Organization PRINTING INFORMATION ■ The Seoul Global Centre: provides expats living in Seoul with services for amateur teams. Korea has hosted many international sportsmen and May 27-June 3, 2012
3rd Floor New Zealand House, Printed by Sharman & Company Ltd and information on daily living, international exchange, business and women – tennis players, golfers, athletes, triathletes and winter sports ■ FIS (Federation International de Ski) Congress 2012
Haymarket, London, SW1Y 4TE Newark Road, Peterborough, PE1 5TD administrative affairs. The website is also an excellent resource for any competitors to name a few – who have trained in state-of-the-art facilities. High 1 Resort, Jeongsun, www.fis-ski.com
london@knto.or.kr – www.visitkorea.or.kr www.sharmanandco.co.uk traveller visiting Korea on business. For more information on The Seoul
May 12-August 12, 2012
Global Centre see http://global.seoul.go.kr ■ Sports business: with world-class MICE facilities all over the country, ■ 2012 World Expo, Yeosu, Korea
Korea is an ideal destination in which to host sports exhibitions, meetings www.expo2012.or.kr/eng/
DID YOU KNOW? 369,218 stadium fans watched Korea in their seven matches when they hosted the World Cup ■ Contact the Korea Tourism Organization via email at london@knto.or.kr and conventions.

3. 4 5
Korean sport GANGWON-DO
■ Features: Gangwon-do province is
home to Korea’s top winter sport attractions
and destinations – including Pyeongchang,
Phoenix Park and the Yongpyong Resort.
1998 World Cup Ski competition and
the 1999 Gangwon Winter Asian Games.
In January 2009 the FIS Gangwon
Snowboard World Championships were
TOURISM TRADE
NEWS IN BRIEF
Seoul to host UNWTO
and cultural
■ Destinations: Pyeongchang County is in held at the Hyundai Sungwoo Resort in
the Taebaek Mountains region, which attracts Dunnae-myeon Hoengseong-gun.
more than 800,000 tourists visiting every
year. Phoenix Park is one of Korea’s most
■ Development: Currently under
construction is Alpensia – an all-year, 2011 general meeting
famous destinations and Yongpyong Resort purpose-built alpine-style village in the
Taebaek Mountain region. The development ■ EXHIBITIONS: The Korean capital Seoul has
on Mount Balwangsan was the first domestic
been chosen to host the United Nations World Tourism
ski resort in Korea when it opened in 1975. will include the InterContinental
Organization (UNWTO) general meeting in 2011.
■ Olympic dreams: Having missed out on Pyeongchang Resort Alpensia (opening in UNWTO members approved the decision during a
hosting the 2010 and 2014 Winter Olympic 2010); world-class Olympic ski facilities and
destinations
meeting in Astana, Kazakhstan. The UNWTO meeting is
Games, Pyeongchang will aim for third time three golf courses. regarded as tourism’s biggest international conference and
6 lucky by bidding for the 2018 Games. ■ More information: http://en.yes-pc.net/ is worth more than $13million to the local economy.
9 ■ Sporting history: Yongpyong hosted the and http://english.visitkorea.or.kr
4 ■ CULTURE: In August 2009 UNESCO added a
ninth site to Korea’s World Cultural Heritage list – the
2
DAEJEON
Royal Tombs of the Joseon Dynasty.
The Royal Tombs of the Joseon Dynasty, scattered over
18 locations, were built over five centuries and represent
5 ■ Features: Located in the centre of New York Mets player Dae-Sung Koo. one of the most precious cultural and historical assets
Korea, Daejeon is an international city ■ MICE: The Daejeon Convention Korea has preserved.
renowned for science and technology. Center (DCC) consists of a In 1997, two more sites – Changdeokgung Palace
convention hall, 24 meeting rooms Complex and Hwaseong Fortress – made it to the World
It is the fifth largest city in Korea.
SEOUL
Heritage site list.
■ Sports: Daejeon was a host city and a wide range of accommodations.
Gyeongju Historic Areas and Dolmen sites in Gochang,
for the 2002 FIFA World Cup finals. See www.dcckorea.or.kr for more Hwasun and Ganghwa were included on the list in 2000,
Its stadium boasts 41,000 seats and details on the DCC. expanding the country’s cultural heritage portfolio.
■ Population: 10,456,000 (2008 statistics); – was built for the 2002 World Cup finals and held was Korea’s first soccer facility with a ■ More information: In 2007, the UNESCO committee inscribed Jeju
258,000 non-Korean residents. the opening ceremony. The state-of-the-art facility retractable roof. Baseball is a popular www.daejeoncvb.or.kr and Volcanic Island and Lava Tubes.
■ Features: UNESCO World Heritage sites; has a capacity of 68,476. sport and the city is home to former www.daejeon.go.kr
INCHEON
more than 63 airlines from 40 countries connect ■ Sports on offer: Football; horse racing; baseball; ■ G-20 SUMMIT: Korea will chair the G-20
to Seoul. basketball; volleyball and martial arts. Summit in 2010 and several cities across the country are
■ Transportation: Seoul has an extensive range of ■ MICE: Seoul is a top convention city with the preparing for hosting duties.
bus services and a modern subway network. COEX Convention and Exhibition Center the main ■ Features: Incheon is a port city and a major The G-20 summit will attract more than 15,000 foreign
■ Sporting history: Seoul held the 1988 Olympic facility. See www.coex.co.kr for more information. business hub in north east Asia. delegates to Korea.
GYEONGJU
Games with more than 160 nations taking part. ■ More information: www.visitseoul.net and ■ Sporting history: From September 18-October 4, The host city will be announced by the Korean
The city’s main stadium – known as Sangam Stadium www.seoulwelcome.com 2014, Incheon will be the host city of the 17th Asian government at the end of November 2009.
Games. See http://eng.incheon2014ag.org/
■ Golf: SKY72 is the largest golf course in north ■ Features: Known as the ■ Sports and facilities: ■ AIRPORTS: Incheon International Airport was
east Asia and is located at Incheon Airport. The course ‘museum without walls’, tourist Gyeongju city has two stadiums, named the 2009 World’s Best Airport in the World Airport
includes the Dream Golf Range; the 54-hole Bada attractions include the National a number of gymnasiums, tennis Awards announced by Skytrax.
GWANGJU &
Course and the 18-hole Haneul Course. The World Airport Awards are based on the results
UNESCO ■ Outdoor activities: Songdo Amusement Park 1
Museum, Tumuli Park,
Cheomseongdae Observatory,
courts and is a destination that can
cater for many sports including from 8.6 million questionnaires completed by airline
WORLD Sledding Hills is open throughout the year. Walking Mount Namsan, Wolseong, field hockey, horse riding, archery, passengers in 2008-2009, covering more than 190
HERITAGE JEOLLANAM-DO and cycling are popular at Mount Manisan – 496.4
metres above sea level.
7 Daereungwon and Hwangnyongsa.
■ Culture: Seokguram Grotto and
athletics, cycling, walking and
traditional events.
airports worldwide.
■ Business: The Korean government has designated Bulguksa Temple are registered on ■ More information: ■ TOURISM: With an aim of attracting more than 10
SITES ■ Features: Gwangju is the largest city
in Jeolla-do and is developing into Korea’s Incheon city as the country’s first Free Economic Zone.
■ MICE: The new Songdo ConvensiA – located
3 the list of World Cultural Heritages. www.gyeongju.go.kr million tourists by 2010, the Korean Ministry of Culture,
Sports and Tourism has designated 2010 and 2011 as
cultural capital.
in the Songdo district in Incheon – offers 102,166 ‘Visit Korea Years’.
(as numbered on map) ■ Population: Gwangju – 1,406,324;
square metres of exhibition space.
1
Jeollanam-do – 1,994,011. 6 ■ HOTELS: In September 2009 Marriott opened its
ULSAN
■ Sporting events: On October 17, 2010, ■ Transport: The city is home to Incheon
International Airport - the world’s top airport as new hotel in Seoul – The Courtyard by Marriott Seoul
■ Haeinsa Temple Janggyeong Panjeon, Yeongam will host the Formula One grand prix Times Square.
– the first ever in Korea. voted in the World Airport Awards.
the Depositories for the Tripitaka ■ More information: www.into.or.kr The property includes 214 rooms, 10 suites and 59
■ Outdoor activities: The major tourist ■ Features: It is the largest Ulsan is also home to Korea
Koreana Woodblocks executive rooms plus a gym and business centre.
attraction is Mount Mudeungsan Provincial industrial city and major tourist National League side Ulsan
2 Park. The top has three rock peaks called attractions include Ulgi Park, Ulgi Hyundai Mipo Dockyard. ■ AIRLINES: Passengers of Asiana Airlines will be
Cheonwongbong, Jiwongbong, and Lighthouse and Mount Gajisan ■ Activities: Factory tours; able to benefit from a new ticket – Star Alliance’s Circle
■ Jongmyo Shrine Inwonbong, also known as the “Jeongsang 6 Provincial Park. walking in Ulgi Park; and the North Asia Fare.
Three”. Climbing, mountaineering and hiking ■ Sports: Ulsan Munsu Football Shin-myung Jeong-ja Beach area
3 are popular sports. Stadium is home to K-League welcomes visitors all year round.
The multi-carrier fare is valid on Asiana Airlines,
Air China, ANA and Shanghai Airlines for flights
■ Seokguram Grotto and Bulguksa Temple ■ Aviation: Gwangju Airport and Muan football club Ulsan Hyundai ■ More information: between China, including Hong Kong and Macau,
International Airport. Horang-i (Ulsan Hyundai Tigers). http://english.ulsan.go.kr/ Japan and Korea. See http://ukflyasiana.com
4 ■ MICE: The Kimdaejung Convention
■ Changdeokgung Palace Complex Center opened in 2005 and the Gwangju ■ HOTELS: As part of Accor’s expansion plans for
Convention & Visitors Bureau was launched the Asia Pacific region, a new Mercure hotel will be built
5 in October 2007. For more information see in Seoul. The 150-room Mercure Ambassador Seoul
■ Hwaseong Fortress www.kdjcenter.or.kr Dongdaemun will be opened in the fashion district.
■ More information: www.gwangjucvb.or.kr
6 and http://eng.gwangju.go.kr/
BUSAN
■ AIRLINES: To celebrate its 40th anniversary,
■ Gochang, Hwasun and Picture courtesy of Korean Air has embarked on the refurbishment of all its
DAEGU
http://mapsof.net mid and long-haul passenger aircraft by installing them
Ganghwa Dolmen Sites with next generation premium seats.
JEJU-DO ISLAND
■ Features: Korea’s second 40 different kind of sports enjoyed
7 biggest city, Busan is the country’s in Busan, especially sailing.
Until April 2011, Korean Air will refurbish 32 mid- and
■ Features: Daegu is the fourth and three 2002 FIFA World Cup long-haul passenger aircraft with the installation of the
■ Gyeongju Historic Areas largest city in Korea after Seoul, matches. The Daegu Stadium was number one port – giving easy ■ Festival city: Busan’s festivals Kosmo Suites (first class), Prestige Sleeper (prestige
■ Features: Jeju is the premier tourist destination in Korea. The volcanic Busan and Incheon – and it is a the biggest stadium at the 2002 access to southern Japan. It has attract thousands of tourists each class) and New Economy (economy class) seats.
8 island is 73km wide and 41km long and has been designated as a basin surrounded by mountains. World Cup and also hosts the also been ranked the eighth most year. Events include the Busan
■ Jeju Volcanic Island and Lava Tubes UNESCO World Heritage site since 2007. Three UNESCO World Culture Daegu Marathon every year. popular city in Asia. International Motor Show, the Sea ■ HOTELS: The Sheraton Incheon Hotel opened its
■ Sporting history: The PGA Tour Shinhan Korea Golf Championship Heritage sites are situated in the ■ MICE: Opened in 2001, EXCO ■ Sporting history: The 14th Festival and the Polar Bear Swim. doors in August 2009.
9 was held at the Jungman Golf Club in November 2004. Popular sports on 8 city’s vicinity. (Daegu Exhibition and Convention Asian Games were held in Busan ■ MICE: The city has a large Based in the Incheon Free Economic Zone, the
the island include scuba diving; deep-sea boat fishing; horse riding and ■ Sporting events: The 13th Center) is undergoing expansion from September 29-October 14 selection of exhibition venues, with property is Songdo’s first international deluxe five-star
■ Royal Tombs of the Joseon Dynasty
clay shooting. World Athletics Championships plans which will see its size double 2002. The success of this event the biggest being BEXCO (Busan hotel and the first LEED rated (Leadership in Energy
■ MICE: State-of-the-art facilities include the ICC Jeju (International will be held in Daegu from by 2011. See www.excodaegu.com has prompted Busan city officials Exhibition & Convention Center). and Environmental Design) hotel in Korea.
See http://english.visitkorea.or.kr to launch a bid to host the 2020 See www.bexco.co.kr
Convention Center Jeju). Its largest space – Tamna Hall – can August 27-September 4, 2011. ■ More information:
for more information on Korea’s The city has previously hosted www.daegucvb.com and Olympic Games. ■ More information: ■ HOTELS: Business class lodging options were
accommodate up to 4,500 participants.
UNESCO designated sites the 2003 Summer Universiade http://english.daegu.go.kr ■ Activities on offer: There are www.busancvb.org increased in Seoul in June 2009 with the opening of the
■ More information: http://english.jeju.go.kr and www.jejucvb.or.kr
Lotte City Hotel.
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