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Mike Volpe Presentation
1. SOCIAL MEDIA G I A N T
Mike Volpe
Phylencia Taylor & Samiha Sohan
COMM – 522 – 003W
Social Media Strategies & Tactics
April 14, 2012
2.
3. Bachelor of Arts – Economics and Government
Bowdoin College, Brunswick, Maine
1993 – 1997 . Summa Cum Laude Graduate
• Football Hall of Fame Athlete
• Keynote Collegiate Speaker
MBA – Marketing, Entrepreneurship, Startups
MIT – Sloan School of Management
Cambridge, Massachusetts
2001 – 2003
• 2001 – 2003 GPA 4.8/5.0 – Focus in Marketing,
Product Management, Strategy and
Startups/Entrepreneurship
• Patrick J. McGovern “59 Entrepreneurship
Award
• Thomas Peterson Merit Scholarship
• President of Marketing Club, Member of Sloane
Entrepreneurs and Mass Tech Trek
4. Volpe had several positions before becoming an industry
GIANT with HubSpot:
Director, Marketing Operations – 2 yrs. – SolidWorks
Marketing Manager – 1 yr. - SolidWorks
Business Development Mgr –1 yr. - Found
Marketing Manager –1 yr. - Gazoontite.com
Financial Analyst, 2 yrs. - DB Alex. Brown (Tech/Internet)
5. Chief Marketing Officer
@ HubSpot - a marketing software company
Since Volpe joined HubSpot in March 2007,
the company has grown:
From about a 12 beta customers to
over 5,000 customers
From 5 employees to 300 employees
And Volpe has Raised over $65 million of
venture capital in three rounds of financing
6. HubSpot is a sophisticated lead generation machine, focused on
B2B customized INBOUND marketing automation.
InBound is a HubSpot coined term, a marketing strategy that
focuses on attracting prospective customers by offering useful
information. 100% B2B - $15M
(2010)
• Supports over 60 sales reps Organic Search
Referrals
• Generates over 35,000 leads per month Paid Search
• which are scored and prioritized based on custom Direct Traffic
designed algorithms that estimate the probability of a SEO
lead closing into a sale
Social Media
Lead As Customer
• The best leads go to the sales team
Marketing Experts
CRM Features
• and the other leads go into a lead nurturing program with
Lead Sourcing
about a half-dozen different segments
Nurturing
Source: http://customerexperiencematrix.blogspot.com/2011/03/pond-just-got-more-crowded-google.html . David Raab, Raab Associates
7. HubSpot’s Business
Engagements:
www.hubspot.tv
www.hubspot.com
www.blog.hubspot.com
webinars
8.
9.
10. • The way consumers shop for
products has changed as
well as they way they
communicate.
• People spend more time
on social media than email.
• There are 200 million people
on the “Do Not Call” list in
the U.S., and 86% of people
use a DVR to skip over
advertisements.
• The era of paying for
advertising to drive sales is
OUT, and the era of using
inbound marketing to engage
and attract sales is IN.
Source: Retailers: Are you Social-Business Ready, http://www.retailtouchpoints.com/executive-viewpoints/1365-retailers-are-you-social-business-ready
Monday, 06 February 2012 . Death by Marketing Automation.
13. • HubSpot announced a $32 million investment
• Groundbreaking for the small business marketing automation landscape.
Approx 25%
B2B Marketing
Automation
Market Share
Clients not
Revenue
Competitors:
Infusion Soft
Office Auto Pilot
Eloqua
Marketo
Genius
Pardot
Manticore
Neolane
Source: David Raab of Raab Associates Inc. & VP of Left Brain DGA
15. Promoted from VP of Marketing to Chief Marketing Officer
in May 2011.
Under Volpes’ leadership HubSpot has stood out from the
crowd in the industry.
HubSpot’s lead generation and branding strategy through
inbound marketing, including blogging, search engine
optimization (SEO), video marketing, and social media.
Volpe and Hubspot
have won over 30 awards
Have been featured in over 20 marketing and business books
including Harvard Business School case study
"HubSpot: Marketing and Web 2.0".
Volpe is a cutting-edge B2B inbound marketer who
Is one of the 10 most popular CMOs on Twitter, and blogs
frequently.
16. HubSpot is a top brand in the social marketing industry:
the largest social media presence for any B2B software company
won many awards for marketing
generated over 600,000 YouTube views
built one of the top 10 marketing blogs
has created a robust online community that loves HubSpot
HubSpot's marketing practices have been featured in
over 20 different business and marketing books
17. Volpe’s
Social Marketing
& Digital Reach
..................................
Death by Marketing Automation
18.
19. January 25, 2012 - Volpe was selected as a Top
Marketer to Watch in 2012 by Focus.(pdf)
March 9, 2009 The New York Times interviewed Volpe
for a story what twitter apps are used via phone
HubSpot also runs Twitter Grader – site that determines
your influence on Twitter
July 17, 2009 - National Public Radio (WBUR)
interviewed Volpe for the story “Mass. Labor Pools
May Be Crowded, But They're Not Always Deep” – One
of the few companies still growing during a recession.
Mp3 Interview -www.wbur.org/2009/07/17/mass-labor-
shortage/player
20. Expert Contributor . Marketing Speaker . Consultant
(MikeVolpe.com) . Podcast
Mike Volpe says,
“I’m a Professional Marketer not a Professional Speaker”
Volpe’s speaker focus includes:
Internet Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Blogging for Business
Improving Website Conversions
Video Marketing
Lead Generation and related topics