My slide deck from my 2012 Social Media Summit Hawaii talk.

1. Hello I’m Mike

2. I am on Twitter
@mikeprasad

3. I am on Facebook
/mikeprasad

4. I’ve
founded

5. founded

6. founded

10. The New
Fundamentals:
Models for Digital
Marketing to Drive
Your Business

11. Success in
Digital Media
is using the right
mechanism + right
audience + right
brand & product

12. 1.
Understanding Your
Business' Digital
Ecosystem

13. 2.
Existing versus
Thriving Online

14. 3.
Choosing the Right
Channel Models,
Mechanisms and
Uses for Your
Business

16. 4.
Creating the Right
Channel Strategy

17. 5.
Establish
Baseline Content

18. 6.
User Targeting and
Reinforcement

20. 7.
Research Influencer
Lists and Blogs

21. Key Influencers
Blogger Press
Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Local Press
Targeted Grassroots Seeding

22. 8.
Create the Circle of
Shiny

23. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Social Media Mechanism

24. 9.
Leverage External
Trends and Emergent
Opportunity

25. 10.
Importance of Timing
and Understanding
Engagement Falloff

26. 11.
External Brand
Leveraging and
Audience Acquisition

27. 12.
Achieve Curated
Serendipity

28. Want to talk more?
mike@agencyhi.com
www.agencyhi.com
www.kinetiqlabs.com